Meet the Committee

Slovenia 2024

Conference Chair

Planning Committee

Review Team

Academic Chair

Dr. Nadina Luca

ESMA President & Senior Lecturer (Associate Professor) at University of York

Dr Nadina Luca is a Senior Lecturer (Associate Professor) at the York Management School. Her research is interdisciplinary drawing upon social marketing, sociology of health and service scholarship.

She has collaborated with the NHS and local authorities on Smokefree and wellbeing programmes and is the administrative officer of the European Social Marketing Association. Current research interests include value co-creation, networks, food wellbeing and consumer vulnerability.

Dr. Carla Rodríguez Sánchez

Associate Professor of Marketing, University of Alicante, Spain

Dr. Carla Rodríguez Sánchez is an Associate Professor of Marketing at the University of Alicante, Spain. She is in the Board of Directors of the International Social Marketing Association (iSMA) and in the European Social Marketing Association (ESMA). She has contributed to both the creation of the “Ethical Code” and the “Standards” of social marketing practices developed by iSMA. Furthermore, she has contributed to the translation into Spanish of the course “Key Principles in Social Marketing” delivered by iSMA and ESMA. She also collaborated with the NGO “Ayuda en Acción” in research studies on climate change and youth, and as a volunteer in social inclusion and female entrepreneurship programs. Furthermore, she has extensive experience in teaching and researching various topics related to social marketing. Her main line of research focuses on the study of consumer behaviour in the area of social marketing and sustainable tourism. Particularly focused on the conservation of natural resources and in the behaviour of young people regarding different addictions. She has participated in numerous international conferences on these topics and published multiple publications in prestigious academic journals.

Dr. Sinja Čož

Faculty of Social Sciences University of Ljubljana

Dr. Sinja Čož is a researcher at the Centre for Social Psychology and teaching assistant for marketing communications at the Faculty of Social Sciences University of Ljubljana. She has been active in the field of social marketing since 2016. During this time, she was involved in different research projects addressing various public health issues, such as post-mortem organ donation behaviours, young people's health protection, specifically the alcohol and tobacco control, and prevention programmes for adult health promotion. Recently she added sustainability as her research interest, particularly meat reduction as an approach to tackle climate change. Currently she is president of Slovenian Social Marketing Association.

John Bromley

Founding Director, National Social Marketing Centre

John is a founding Director of the National Social Marketing Centre and has over twenty years of experience in developing, implementing and evaluating behaviour change programmes in the UK and internationally. He has considerable experience in capacity building in the government and NGO sectors and was responsible for implementing the first major public health behaviour change programme in the UK. 

John was recently Deputy Chief of Party for a major USAID project in the Middle East where he was responsible for implementing a major social marketing capacity building programme in Jordan as well as the planning and delivery of over twenty national energy and environmental behaviour change projects in Jordan. John continues to maintain close links with Jordan and currently leads our work on encouraging the uptake of renewable energy products and behaviours in three areas of the Kingdom. 

Recently, John has also led on a range of projects including our work with survivors of gender-based violence in South Africa, the development of an a National Healthy Eating Strategy in Abu Dhabi and research into use of Accident & Emergency services in England.  John is currently working as the behaviour change lead on a health and wellbeing project in Abu Dhabi, as well as Active Essex's Find Your Active Campaign in the UK. John is also closely involved in a project with the International Red Cross to reduce violence against medical staff in their hospitals. 

John is a Senior Fellow of the Royal Society of Public Health.

John Landels

Social Marketing Manager, The National Social Marketing Centre

With a strong analytical and project management background gained in the transport industry, John has substantial experience using both quantitative and qualitative research methods.

Significant projects that John has worked on include the planning and implementation of a major qualitative and quantitative research project in Cambodia covering households, schools and stakeholders involved in a regional water and sanitation project. John has also carried out research into attitudes to obesity, smoking and physical activity amongst families and young people in the UK.

John set up and managed the successful and highly praised Hastings Safe Space and led our School Attendance behaviour change work in Hastings and Stoke-on-Trent. John was also lead for our work with the Read Your Way consortium in Hastings, boosting literacy levels among young people in the town and worked to adapt the programme to the realities of the 2020 lockdowns. During the Covid-19 pandemic, John also led our work to improve the uptake of the Covid-19 vaccine in parts of England.

At present, John is working on the evaluation of Active Essex’s Find Your Active physical activity campaign, as well as advising a UK local authority and how it can improve its services to support young parents.

John is also an experienced (and popular) trainer who leads a number of NSMC training courses, as well as being tutor for a course run by the International Social Marketing Association. 

John is team administrator for the NSMC, ensuring that everything runs smoothly (most of the time). John also serves as Secretary to the Board of the European Social Marketing Association (ESMA).

John gained a degree in Economics and Geography from the University of St Andrews, an MSc from Cranfield University and also holds a Diploma in Management from the Open University.

Judita Kulovec

Research Development Associate, National Institute of Public Health Slovenia

Judita Kulovec, MBA and BS in marketing communication and public relations. After gathering experience in the nonprofit and commercial sectors in Slovenia and abroad Judita embarked upon her first passion of implementation of social marketing practice in the field of healthcare. As a research development associate at the National Institute of Public Health Slovenia she in charge of developing a social marketing strategy for health promotion programmes. Her research is centered on buiding insight into different viewpoints of healthy adults on preventive healthcare in order to encourage participation in health promotion activities as a way to prevent or delay development of noncommunicable chronic disease.

Prof Thomas Boysen Anker

Chair, Social Marketing & Associate Dean of Research, the University of Dundee School of Business

Prof Thomas Boysen Anker is Chair of Social Marketing and Associate Dean of Research at the University of Dundee School of Business. He is also board member and Vice Chair of the European Social Marketing Association.

Thomas has also been Associate Editor and Editor in Chief of the European Management Journal. He worked at the University of Glasgow for 11 years, holding various research, teaching and leadership positions, including Head of Department and Research Lead. He did his PhD in philosophy at the University of Copenhagen.

His teaching was recently nominated for outstanding contribution to cultural awareness in the classroom at the SAMEE Awards (Scottish Association of Minority Ethnic Educators).

His main research areas are social marketing, marketing ethics and consumer value creation, with a strong interdisciplinary focus on public health. He has published widely in journals such as Journal of Business Ethics, European Journal of Marketing, Marketing Theory, European Management Journal, British Medical Journal (BMJ) and BMC Public Health.

Current research projects include explorations of racial bias in marketing, consumer autonomy and social technology, as well as the relationship between existential meaning and consumption.

Prof. Jeff French

iSMA President, CEO Strategic Social Marketing, Emeritus Professor Kings College London & Brighton University

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Prof. Tanja Kamin

Professor, Department of Communication Studies, Head of Research Centre for Social Psychology at the Faculty of Social Sciences, University of Ljubljana

Tanja Kamin is a Professor in the Department of Communication Studies and head of the Research Centre for Social Psychology at the Faculty of Social Sciences, University of Ljubljana. Her research focuses on critical studies of everyday life, seen as the intersection and confrontation of macro- and micro-politics. Her research focuses on understanding the emergence and reproduction of social problems and finding ways to address them. She specialises in developing approaches to achieve behavioural and social change, particularly in the areas of health and healthcare, nutrition and clean energy.

Silva Nemeš, MSc

Expert in media studies and communication, National Institite of Public Health, Slovenia

Beatriz Casais

Assistant Professor of Marketing & Strategy, School of Economics and Management, University of Minho, Portugal

Professor of Marketing and Strategy (University of Minho)
PhD in Business and Management Studies - specialization in Marketing and Strategy (Faculty of Economics and Management, University of Porto);
Research Specialities:
Health Communication; Social Marketing; Non-Profit Marketing; Advertising; Social advertising; Communication; Press and Public Relations; Place Branding; Digital Marketing



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