The mission of the World Social Marketing Conference event series is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.

The European Social Marketing Conference gives particular focus to behaviour change initatives in the region and provides a platform for European behaviour change professionals from a range of disciplines and sectors to come together, share best practice and help develop programmes for social good.

What is Social Marketing?

Social Marketing is a set of evidence and experience-based concepts techniques and principles that provide a systematic approach to understanding behaviour and developing social interventions that work. It is a fusion of science, experience and practical ‘know how’.

What happens at the conference?

New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region through the application of impactful and insightful communication strategies. The event will bring together practitioners, academics, policy makers, researchers and industry experts to explore and enrich Social Marketing practice around Europe.

How can I take part?

The best way to take part is simply to attend the event! However, If you have a case study, workshop idea, interactive learning session, new theory or research findings which you wish to present at the conference then simply submit an abstract of your work for peer review. Abstracts are 600 words (maximum) with opportunity to provide further supporting evidence and we have useful submissions guides to help make your application as easy as possible. Abstracts which are successfully reviewed (the process is competitive!) will be selected for inclusion in the conference programme.

There will also be a range of accessible sponsorship opportunities available to those who want to take their support for the event to the next level.