Call for Abstracts

ABSTRACT SUBMISSIONS LIVE

DEADLINE - FRIDAY 10 MAY

MAKE A SUBMISSION

Do you have an inspiring behaviour change story to tell?

If you have a great case study, piece of research or on-going project you want to share with the behaviour change community then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we want to hear from you! Help inspire others, share knowledge and drive forward best practice in Social Marketing by sharing your work at ESMC.

Conference Themes

People & wellbeing
Submissions that focus on behaviours related to improving the wellbeing of individuals, including submissions related to personal and public physical and mental health; financial literacy; equality and social cohesion etc.

Systems & policy
Submissions that look upstream and take a systems approach to research the issues and develop solutions.

Environment & sustainability
Submissions that look at human behaviour in relation to sustainability, and the impacts on the environment. This includes submissions related to climate change and conservation.

Technology and social marketing
This theme explores the integration of technology in social marketing, examining its impact on behavior change interventions and campaigns, while addressing ethical considerations and opportunities for leveraging digital tools in promoting social change.

Future direction
Submissions that look at the future direction of the discipline of social marketing, including theory and critical social marketing. This includes submissions that examine new theoretical approaches, ethics and unintended consequences of social marketing campaigns.

Conference Tracks

The ESMC conference organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following tracks. 

  1. Health and wellbeing
  2. Planetary health: Environment and sustainability
  3. Implementation challenges
  4. Migration, integration and community cohesion
  5. Theories and methods
  6. Upstream social marketing, policy and stakeholder engagement
  7. Promoting the uptake, mandate and application of social marketing
  8. Equality, diversity and inclusion
  9. Food and the environment
  10. Metaverse
  11. AI
  12. Critical social marketing
  13. Impact in Social Marketing

Conference Session Formats

Across the conference there will be a range of sessions in parallel sittings when keynotes, plenary and other main stage events are not in session. Those responding to the call for abstracts can propose a session which can be delivered in any one of the following formats.

  • Poster & 10 Minute Oral Presentation
    Up to 15 sessions available
  • 20 Minute Oral Presentation
    Up to 50 sessions available
  • 45 Minute Discussion or Interactive Session
    Up to 8 sessions spaces available
  • 60 - 90 Minute Collaborative, Problem Solving or Interactive Session
    (4th Nov only) - Up to 5 sessions available. These sessions must present a clear collaborative exercise with a behaviour change focus which can accommodate 30 or more people. Each colab session will run concurrently and facilitators will be asked to give feedback on their findings / their session in a wrap-up plenary session to round off proceedings on 4th
  • 60 Minute Panel Sessions
    Up to 4 sessions available / proposals must clearly propose a chairperson and full panel roster. All panel members must be paid attendees to the event. 

DOWNLOAD THE FULL CONFERENCE CALL FOR PAPERS WITH EXPANDED TRACK DESCRIPTIONS AND SUBMISSION GUIDANCE

TRACKS AND SUBMISSION GUIDANCE

 

ABSTRACT SUBMISSIONS LIVE

MAKE A SUBMISSION

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