Meet the Speakers

Mario Campana is a Senior Lecturer (Associate Professor) in Marketing at the University of Bath School of Management. He obtained his PhD from Bayes Business School (formerly Cass) and has previously worked at Goldsmiths and the University of Bristol Business School. Mario's research interests are centred around consumer research and CCT. His research program focuses on three consumer research domains: materiality, diversity and inclusion, specifically on LGBTQIA+ topics, and alternative economies. He has had his work published in well-known journals like the Journal of Management Studies (FT50) and the Journal of Public Policy and Marketing.

Domenico Dentoni is Full Professor of Business, Resilience & Transformation at Montpellier Business School, France. He applies and investigates visual participatory approaches to systems thinking across management, agri-food and social-ecological studies. He founded the spin-off ‘Systems Mapping & Co-Design Lab’ in 2024, a community counting today over 3,000 members. He is Editor on the ‘Environment & Business Ethics’ section of Journal of Business Ethics. He published in Journal of Business Venturing, Organization Studies, and Business & Society among other scientific journals.

Dr. Agnès Helme-Guizon is a Full Professor of Marketing at Grenoble School of Management (IAE), University Grenoble Alpes, France, and a researcher at the CERAG Lab. Her work, rooted in Social Marketing, focuses on promoting healthier lifestyles and enhancing well-being. She explores how AI-based tools can encourage positive behaviors related to food, physical activity, and sedentary habits, while also considering their potential downsides. Her research particularly addresses the general population as well as vulnerable consumers, including individuals with low socioeconomic status and seniors.

Dr Nadia Zainuddin is a behaviour and social change researcher. Her work focuses on the power of Marketing to influence social and behavioural change. Her research aims to understand the lived experiences of people, in order to inform programmes, interventions, and policy to improve well-being.

Conceptually, she is a specialist in the area of value theory, having pioneered work developing and applying the frameworks of value creation and destruction across a range of social marketing and consumption contexts. These include the cost-of-living crisis, cancer screening, wellness, disability, and transportation. Her projects focus on people who are more likely to experience marginalisation and vulnerability, such as women, older people, people with disabilities, culturally and linguistically diverse (CALD) groups, and people in insecure work.

She is a mixed methodologist, trained in both qualitative and quantitative research techniques.

Nadia has experience working on funded research projects in partnership with a range of government and industry collaborators, including the Australian Research Council, Australian Marketing Institute, The Scottish Universities Insight Institute, Queensland Health, New South Wales Health, and the Australian Red Cross Blood Service.

Nadia also has a strong track record of academic governance, providing significant and extensive service contributions to the wider academic and research community. She is the current President of the Australian Association of Social Marketing, the peak body representing social marketers in industry, academia, and government in Australia. She has chaired the International Social Marketing Conference (the leading Australasian social marketing conference) and the World Social Marketing Conference (the leading international social marketing conference), guest edited special issues for the Journal of Social Marketing, sits on the Editorial Advisory Board of the Journal of Services Marketing and on the review panel of the Princess Alexandra Hospital Research Support Scheme, and is an ARC Detailed Assessor for Marketing.

Nadia is also an internationally-renowned researcher, having previously undertaken a Visiting Scholar position at the University of Glasgow, and is currently a Visiting Research Fellow at the University of Coventry Centre for Business in Society.

François Lagarde, M.A., has extensive experience and a distinguished record in practicing and teaching communications, social marketing, and advocacy. Since serving as Vice-President of ParticipACTION in the 1980s, he has worked as a specialized consultant for more than 200 community, public, and philanthropic organizations at every level, from 1991 to 2012 and again since 2022. Between 2012 and 2022, he played a major role at the Lucie and André Chagnon Foundation as Vice-President, Communications, and as a member of the Executive Committee.

François Lagarde is also an adjunct professor in the School of Public Health at the University of Montréal, where he has been teaching social marketing since 1999. He received the University of Montréal Award for Excellence in Teaching and has built a strong reputation nationally and internationally. A sought-after speaker and trainer, he has delivered more than 500 courses and conferences across all Canadian provinces and in 12 other countries. He has authored approximately 90 publications, including peer-reviewed articles, book chapters, and guides. Mr. Lagarde serves on the Editorial Board of Social Marketing Quarterly and is the facilitator of the consultation forum of Québec’s Health and Welfare Commissioner.

Saadi Lahlou is a statistician, economist, and social psychologist, professor at the London School of Economics and director of the Paris Institute for Advanced Study. His work bridges social psychology, digital transformation and sustainability.  He developed innovative methods like the Subcam for first-person perspective behavioral observation, and the use of text-mining to understand how mental and social representations shape  actual behaviour. His influential Installation Theory (Cambridge, 2017) shows how physical, social and individual factors channel behaviour. His latest book, Why People Do What They Do: And How to Get Themto Change (Polity, 2024), offers practical guidance for changemakers.