Meet the Speakers

Mario Campana is a Senior Lecturer (Associate Professor) in Marketing at the University of Bath School of Management. He obtained his PhD from Bayes Business School (formerly Cass) and has previously worked at Goldsmiths and the University of Bristol Business School. Mario's research interests are centred around consumer research and CCT. His research program focuses on three consumer research domains: materiality, diversity and inclusion, specifically on LGBTQIA+ topics, and alternative economies. He has had his work published in well-known journals like the Journal of Management Studies (FT50) and the Journal of Public Policy and Marketing.

Angela Makris is a social and behavioral scientist focused on developing social marketing strategies that support families and individuals with disabilities. She draws on more than 25 years of experience across the private, public, and nonprofit sectors. Before entering academia, Dr. Makris held several senior marketing, advertising, and communications positions in Australia and Greece.

Her academic work focuses on caregiving, social support, digital engagement, and community-based approaches, using inclusive research methods that reflect the experiences of the people and communities involved. Grounded in qualitative and mixed methods approaches, her research examines how daily routines, digital environments, and community settings shape the health and well-being of families of autistic and disabled children and of people living with chronic conditions. Her work aims to translate lived experiences into practical insights that inform equitable, feasible, and sustainable programs, policies, and interventions.

Dr. Makris holds a PhD from the College of Public Health at the University of South Florida.

Domenico Dentoni is Full Professor of Business, Resilience & Transformation at Montpellier Business School, France. He applies and investigates visual participatory approaches to systems thinking across management, agri-food and social-ecological studies. He founded the spin-off ‘Systems Mapping & Co-Design Lab’ in 2024, a community counting today over 3,000 members. He is Editor on the ‘Environment & Business Ethics’ section of Journal of Business Ethics. He published in Journal of Business Venturing, Organization Studies, and Business & Society among other scientific journals.

Dr. Agnès Helme-Guizon is a Full Professor of Marketing at Grenoble School of Management (IAE), University Grenoble Alpes, France, and a researcher at the CERAG Lab. Her work, rooted in Social Marketing, focuses on promoting healthier lifestyles and enhancing well-being. She explores how AI-based tools can encourage positive behaviors related to food, physical activity, and sedentary habits, while also considering their potential downsides. Her research particularly addresses the general population as well as vulnerable consumers, including individuals with low socioeconomic status and seniors.

François Lagarde, M.A., has extensive experience and a distinguished record in practicing and teaching communications, social marketing, and advocacy. Since serving as Vice-President of ParticipACTION in the 1980s, he has worked as a specialized consultant for more than 200 community, public, and philanthropic organizations at every level, from 1991 to 2012 and again since 2022. Between 2012 and 2022, he played a major role at the Lucie and André Chagnon Foundation as Vice-President, Communications, and as a member of the Executive Committee.

François Lagarde is also an adjunct professor in the School of Public Health at the University of Montréal, where he has been teaching social marketing since 1999. He received the University of Montréal Award for Excellence in Teaching and has built a strong reputation nationally and internationally. A sought-after speaker and trainer, he has delivered more than 500 courses and conferences across all Canadian provinces and in 12 other countries. He has authored approximately 90 publications, including peer-reviewed articles, book chapters, and guides. Mr. Lagarde serves on the Editorial Board of Social Marketing Quarterly and is the facilitator of the consultation forum of Québec’s Health and Welfare Commissioner.

Nicolas Bricas is a prominent French socio-economist specializing in food systems. He holds the prestigious UNESCO Chair in World Food Systems and is a key researcher at CIRAD (the French Agricultural Research Centre for International Development).

He has a multidisciplinary educational background that bridges the gap between agronomy, development economics, and socio-anthropology. His research and lecturing are primarily conducted within the MOISA (Markets, Organizations, Institutions and Actors' Strategies) Joint Research Unit.

Nicolas Bricas is widely published in his field and frequently contributes to international debates regarding the hidden costs of food, urbanization in the Global South, and dietary transitions (such as the shift toward vegetable proteins and agroecology). He is also the author of the multidisciplinary book The Ecology of Food, which explores the significant impacts of modern food systems.

Caroline Wiertz is a Professor of Marketing at Bayes Business School. She obtained her PhD in Marketing from the University of Maastricht, the Netherlands. Caroline's main research interests lie at the intersection of consumer research and new technologies, particularly digital and social media marketing and AI. Her research has been published in leading academic journals including the Journal of Consumer Research, Marketing Science, and the Journal of the Academy of Marketing Science, as well as in managerial journals such as Harvard Business Review. Caroline currently serves as an Associate Editor at the Journal of Interactive Marketing and sits on the Academic Advisory Board of the NIM Marketing Intelligence Review. She has served as the Head of Marketing Group, as Associate Dean of Entrepreneurship, and as Deputy Dean of Bayes Business School. 

Saadi Lahlou is a statistician, economist, and social psychologist, professor at the London School of Economics and director of the Paris Institute for Advanced Study. His work bridges social psychology, digital transformation and sustainability.  He developed innovative methods like the Subcam for first-person perspective behavioral observation, and the use of text-mining to understand how mental and social representations shape  actual behaviour. His influential Installation Theory (Cambridge, 2017) shows how physical, social and individual factors channel behaviour. His latest book, Why People Do What They Do: And How to Get Themto Change (Polity, 2024), offers practical guidance for changemakers.

Sophie McGannan is head of development at Vivons en Forme, a programme internationally recognised for its impact on health behaviour change, supporting 300 towns and cities across France, using social marketing methodology. Sophie’s background in leading various European projects, covering topics such as the first 1000 days of life, using peer support to tackle systemic vulnerability and improving the wellbeing of those furthest from the labour market, contributes to ongoing work in the field of prevention and health promotion.