DEVELOPING A STRATEGIC SOCIAL MARKETING PLAN
Discover an in-depth model and planning framework for developing a strategic social marketing plan.
WHY CHOOSE THIS COURSE?
2024 Course Dates > September 15 – December 7
iSMA Offers Social Marketing Professional Certificate of Completion
Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion.
This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.
COURSE FORMAT
Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.
The course will be limited to 15 students and the tuition is USD $800. Applicants will be accepted from around the world, although this course will only be provided using English language.
Required Text: Social Marketing: Behavior Change for Social Good, 6th Edition, Lee & Kotler, SAGE Publications, 2019
Syllabus: Read the Course Syllabus Here
Scholarship: iSMA will provide a full scholarship for one student for this course.
COURSE FEES >
- Low-income country rate $600 USD
(25% discount on high-income country rate) - Middle-income country rate $680 USD
(15% discount on high-income country rate) - High-income country rate $800 USD
COURSE LEADER
Nancy R. Lee, is a “pracademic” with more than 25 years of social marketing experience. She has coauthored 16 books on social marketing, 10 with Philip Kotler. She is a teaching associate at the University of Washington where she teaches Social Marketing.
Key Concepts of Social Marketing and Behavioral Influence
Learn from leading beahviour change experts as they introduce key concepts of social marketing and how they can be applied in a global context.
WHY CHOOSE THIS COURSE?
The course is an ideal short iSMA and ESMA endorsed course that can act as a stepping off point into other more advanced and specialised courses offered by iSMA and its affiliated associations.
The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of SM and how they can be applied in a global context.
ONLINE LEARNING
We recognise that there is a need for a course that is continuously available at a time that is convenient to participants all over the world and one that can be studied at times and at a pace that fits in with student’s other commitments.
COURSE CONTENT
The course is delivered with a global audience perspective and the content will focus on the application of social marketing in a broad range of fields including health, environment, social justice and social development reflecting UN SDG’s.
The course is delivered as a set of high quality pre-recorded sessions via our e-learning platform.
The course is built around taught sessions covering:
- Why Citizen centric policy and programme development is necessary, and how Social Marketing can enable and enhance its delivery.
- What Social Marketing is, its core principle and six concepts as endorsed by iSMA and its affiliated associations.
- Social Marketing planning and evaluation.
Each session will include tasks to be completed by the individual to check understanding, with the opportunity share thoughts and ideas with other course participants to apply theory to practice. Prior to, and after each session students will be asked to complete designated pre-set free reading material that will be sent to them. As part of the course fee, students will also be given an electronic library of over twenty papers and guides to supplement the content covered in the three taught sessions. After the completion of each session students will be asked to complete a multiple-choice review of learning questionnaire and receive automated feedback on their answers.
LIVE Q&A WITH THE COURSE LEADERS
The course also requires students to participate in one live Q&A session to futher reflect on the course, ask questions and discuss course content directly with the course leaders.
CERTIFICATION
Students who satisfactorily complete all three self-assessments, read the six course booklets and participate in the live course sessions will be awarded a course completion certificate endorsed by iSMA, ESMA and other supporting associations.
COURSE FEES
Low-income country rate > £50
Available to citizens resident in Low or Lower Middle Income countries
Middle-income country rate > £100
Available to citizens resident in Upper Middle Income countries
High-income country rate > £250
Available to citizens resident in High Income countries
GROUP RATES
If your organisation wishes to book multiple people onto this course group booking rates can be agreed on application. If you wish to make a group booking please contact the team at info@ismalearning.org
COURSE LEADERS
The course has been developed and is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the National Social Marketing Centre.
