Online Learning Courses

Key Concepts of Social Marketing and Behavioral Influence

Learn from leading beahviour change experts as they introduce key concepts of social marketing and how they can be applied in a global context.


The course is an ideal short iSMA and ESMA endorsed course that can act as a stepping off point into other more advanced and specialised courses offered by iSMA and its affiliated associations.

The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of SM and how they can be applied in a global context.


We recognise that there is a need for a course that is continuously available at a time that is convenient to participants all over the world and one that can be studied at times and at a pace that fits in with student’s other commitments.


The course is delivered with a global audience perspective and the content will focus on the application of social marketing in a broad range of fields including health, environment, social justice and social development reflecting UN SDG’s.

The course is delivered as a set of high quality pre-recorded sessions via our e-learning platform.

The course is built around taught sessions covering:

  1. Why Citizen centric policy and programme development is necessary, and how Social Marketing can enable and enhance its delivery.
  2. What Social Marketing is, its core principle and six concepts as endorsed by iSMA and its affiliated associations.
  3. Social Marketing planning and evaluation.

Each session will include tasks to be completed by the individual to check understanding, with the opportunity share thoughts and ideas with other course participants to apply theory to practice.  Prior to, and after each session students will be asked to complete designated pre-set free reading material that will be sent to them. As part of the course fee, students will also be given an electronic library of over twenty papers and guides to supplement the content covered in the three taught sessions. After the completion of each session students will be asked to complete a multiple-choice review of learning questionnaire and receive automated feedback on their answers.


The course also requires students to participate in one live Q&A session to futher reflect on the course, ask questions and discuss course content directly with the course leaders.


Students who satisfactorily complete all three self-assessments, read the six course booklets and participate in the live course sessions will be awarded a course completion certificate endorsed by iSMA, ESMA and other supporting associations.


Low-income country rate > £50
Available to citizens resident in Low or Lower Middle Income countries

Middle-income country rate > £100
Available to citizens resident in Upper Middle Income countries

High-income country rate > £250
Available to citizens resident in High Income countries


If your organisation wishes to book multiple people onto this course group booking rates can be agreed on application. If you wish to make a group booking please contact the team at


The course has been developed and is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the National Social Marketing Centre.

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