Welcome to the 7th European Social Marketing Conference (ESMC 2026)—Europe’s flagship gathering for social marketing and behaviour change professionals. Join us in beautiful Montpellier for three days of engaging talks, collaborative workshops, and new connections.

With the theme Momentum for Good, this year’s conference focuses on empowering communities and individuals as drivers of change. From policy to practice, digital to grassroots, ESMC 2026 is the place to share insights, inspire action, and build momentum toward a better future.

Save the Dates: 8–10 July 2026

Call for Abstracts Open: Deadline 19 December 2025

Location: MBS School of Business, France