Skills Workshop > 4 Nov

The 6th European Social Marketing Conference for Behavioural and Social Change

Enabling Change: Strategies for Inclusion, Equity, Wellbeing and Sustainability

Unlock Your Potential: Enhance Your Skills at ESMC Workshops

Join us for a morning of immersive learning at the European Social Marketing Conference (ESMC) with our exclusive series of skills workshops. Delve into practical, hands-on sessions designed to empower social marketing and behavior change professionals like you.

Why Attend the Workshops?

  • Intimate Learning Environment: Benefit from small-group settings that foster personalized attention and interaction with industry experts.

  • Practical Skill Development: Gain actionable insights and strategies to enhance your toolkit, from campaign planning to audience segmentation and beyond.

  • Tailored for Professionals: Whether you're a seasoned practitioner or just starting your journey, these workshops offer valuable opportunities for personal and professional growth.

All Skills workshops will take place on Monday 4 November from either 9.00 AM to 12.30 PM

  • Refreshments and learning materials will be provided
  • Lunch will be provided ahead of the main conference beginning at 1.30 PM
Skills workshops are exclusively available to ESMC conference attendees and attendance my be purchased as part of your conference registration. 

REGISTER HERE

The Right Tools for Success

Workshop leaders:
Sharyn Rundle-Thiele, Griffith, Australia & Jessica Harris, Griffith, Australia

Learn how to apply tools and approaches to effectively map theories onto your programs and evaluations to achieve increased rates of behaviour change.

REGISTER HERE

What you will learn

  • Why theory is important
  • How to apply theory to your programs and evaluations
  • Theory mapping tools
  • About a range of different theories you can apply to improve program outcomes

What you will achieve

By the end of this workshop, you‘ll be able to:

  • Build theory into your own practice
  • Understand the benefits of theory application
  • See results from theory informed campaigns 
  • Introduce theory into your work

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