Be Part of Europe’s Momentum for Good

Are you advancing positive behaviour change through bold ideas, impactful programmes, or innovative research? Are you using marketing, communication, or behavioural science to tackle today’s most urgent challenges? If so, the 7th European Social Marketing Conference (ESMC 2026) wants to hear from you!

Join us in Montpellier, France, from 8–10 July 2026, as we bring together Europe’s leading social marketers, researchers, practitioners, and policy influencers. ESMC 2026 is your chance to showcase your work, connect with like-minded professionals, and contribute to accelerating citizen-powered change.

Join the Movement to Make Change Happen

By presenting at ESMC 2026, you'll help drive the conversation on how we build healthier, more equitable, and more sustainable societies through social marketing. Whether you're shaping theory, delivering practice, or creating policy impact, your voice matters.

We’re excited to hear your story. Let’s work together to turn insight into momentum—and momentum into lasting change.

Submit your abstract now and be part of the movement.

Why Submit

Showcase Your Work on a Global Stage

Present your successes, insights, and learnings to a diverse audience of professionals, researchers, policy makers and change agents who share your passion for creating meaningful change. Gain recognition for your contributions to advancing the field of social marketing and behaviour change.

Join a Dynamic Community of Changemakers

ESMC 2026 will unite leading social marketers, communicators, policymakers, academics, and practitioners from across the continent and from across the globe. Be part of a movement dedicated to collaboration, knowledge-sharing, and driving best practices in social marketing.

Inspire and Be Inspired

Your work has the potential to spark new ideas, inspire innovation, and influence strategies that make a real difference in the world. At ESMC 2026, you'll have the chance to inspire others while learning from thought leaders and peers.

Strengthen Your Network and Collaborations

Connect with professionals across public, private, academic, and nonprofit sectors. Build partnerships and collaborations that can amplify your impact and open new opportunities.

Drive Forward the Agenda for Positive Social and Behaviour Change

At ESMC 2026, we’ll explore how to harness marketing, communication, and behaviour change science to tackle urgent issues such as climate change, public health, social justice, and more. Your work can play a pivotal role in shaping solutions and advancing this global agenda.

Submission Categories

Submissions are invited from NGOs, government agencies, academics, students, nonprofits, social enterprises, and private sector organizations.

The ESMC committee welcomes submissions in the following formats:

• Poster
  • Ideal for sharing research, project results, or case studies in a visual format.
  • Posters will be displayed in a dedicated area for networking and discussion during breaks and a dedicated poster walk at the end of one of the main conference days.
• 20 Minute Oral Presentation
  • Perfect for presenting concise research findings, innovative ideas, or case studies.
• 45 Minute Discussion or Interactive Session
  • Designed for in-depth exploration of specific topics.
  • Should include interactive elements, such as discussions, brainstorming, or group activities.
• 60 - 90 Minute Collaborative, Problem Solving or Interactive Session
  • Up to 4 sessions available.
  • These sessions must feature a clear collaborative exercise with a behaviour change focus that can engage 30 or more participants.
  • Each session runs concurrently and requires experienced facilitators.
• 60 Minute Panel Sessions
  • Up to 3 sessions available.
  • Proposals must include a chairperson and a full panel roster.
  • All panel members must be registered attendees of the event.

Conference Tracks

We encourage submissions with a clear social marketing perspective under the following tracks:

1. Health and wellbeing
2. Planetary health: Environment and sustainability
3. Social marketing for CSR and brand purpose
4. Inclusion, integration and community resilience
5. Innovation in theory, methods and measuring impact
6. Mainstreaming social marketing: policy, systems and advocacy
7. Ai, digital and technological impact on social behaviour
8. Food and the environment
9. Critical social marketing

How to Submit

Step 1: Download the Call for Papers document and expanded track descriptions. This document outlines submission guidelines and detailed track descriptions.

Step 2: Prepare your submission offline. Draft your abstract according to the guidelines in the expanded track descriptions document.

Step 3: Create a user account on Proposal Space and complete your submission.

• Submissions should be managed by the primary contact for the abstract, who will receive all correspondence.
• Additional presenters and full author details can be added during the submission process.

Step 4: Enter your abstract information into Proposal Space and finalize your submission.

Contact Information

If you have questions about the submission process, please contact the conference team at info@wsmconference.com