Be Part of Africa’s Movement for Sustainable Social Impact

Are you advancing positive behaviour change through innovative programmes, bold ideas, or impactful research? Are you using social marketing, communication, or behavioural science to tackle Africa’s most pressing challenges? If so, the 2nd African Social Marketing Association Conference (AfSMAC 2026) wants to hear from you!

Join us in Cairo, Egypt, from 10–12 November 2026, at the American University in Cairo’s Onsi Sawiris School of Business, as we bring together Africa’s leading and emerging voices in social marketing, behaviour change, and social impact. AfSMAC 2026 is your opportunity to share your work, connect with peers, and collaborate on creating sustainable solutions that drive change across policy, community, and individual levels.

Join the Movement for Behaviour Change with Lasting Impact

By presenting at AfSMAC 2026, you’ll contribute to shaping how Africa leads global conversations on social marketing for health, equity, sustainability, and resilience. Whether your work influences policy, strengthens communities, or shifts individual behaviours—your voice matters.

Let’s work together to turn insight into collaboration, and collaboration into lasting social impact.

Submit your abstract today and be part of Africa’s movement for sustainable social change.

Why Submit

Showcase Your Work

Present your successes, insights, and learnings to a diverse audience of professionals, researchers, policy makers and change agents who share your passion for creating meaningful change. Gain recognition for your contributions to advancing the field of social marketing and behaviour change.

Join a Dynamic Community of Changemakers

AfSMAC 2026 will unite leading social marketers, communicators, policymakers, academics, and practitioners from across the continent and from across the globe. Be part of a movement dedicated to collaboration, knowledge-sharing, and driving best practices in social marketing.

Inspire and Be Inspired

Your work has the potential to spark new ideas, inspire innovation, and influence strategies that make a real difference in the world. At AFSMC 2026, you'll have the chance to inspire others while learning from thought leaders and peers.

Strengthen Your Network and Collaborations

Connect with professionals across public, private, academic, and nonprofit sectors. Build partnerships and collaborations that can amplify your impact and open new opportunities.

Drive Forward the Agenda for Positive Social and Behaviour Change

At AfSMC 2026, we’ll explore how to harness marketing, communication, and behaviour change science to tackle urgent issues such as climate change, public health, social justice, and more. Your work can play a pivotal role in shaping solutions and advancing this global agenda.

Submission Categories

Submissions are invited from NGOs, government agencies, academics, students, nonprofits, social enterprises, and private sector organizations.

The AfSMC committee welcomes submissions in the following formats:

• Poster
  • Ideal for sharing research, project results, or case studies in a visual format.
  • Posters will be displayed in a dedicated area for networking and discussion during breaks and a dedicated poster walk at the end of one of the main conference days.
• 20 Minute Oral Presentation
  • Perfect for presenting concise research findings, innovative ideas, or case studies.
• 45 Minute Discussion or Interactive Session
  • Designed for in-depth exploration of specific topics.
  • Should include interactive elements, such as discussions, brainstorming, or group activities.

Conference Tracks

We encourage submissions with a clear social marketing perspective under the following tracks:

1. Mainstreaming social marketing: policy, systems, and advocacy
2. Building resilience amidst funding cuts
3. Health and Well-being
4. Global climate change, environmental protection, overconsumption, and sustainability
5. Social marketing for Corporate Social Responsibility and brand purpose
6. Combating mis- and disinformation
7. Promoting equity and equality
8. Learning from Africa on advancing theory, methods, measurement, and evaluation for impact
9. Interdisciplinary and cross-sector action to influence behaviour for social good, encourage community engagement and well-being
10. Digital, technological and Artificial Intelligence: Implications for Behaviour Change

How to Submit

Step 1: Download the Call for Papers document and expanded track descriptions. This document outlines submission guidelines and detailed track descriptions.

Step 2: Prepare your submission offline. Draft your abstract according to the guidelines in the expanded track descriptions document.

Step 3: Create a user account on Proposal Space and complete your submission.

• Submissions should be managed by the primary contact for the abstract, who will receive all correspondence.
• Additional presenters and full author details can be added during the submission process.

Step 4: Enter your abstract information into Proposal Space and finalize your submission.

Contact Information

If you have questions about the submission process, please contact the conference team at africa@wsmconference.com