Alicante 2025

5 - 7 NOVEMBER 2025

CALL FOR ABSTRACTS EXTENDED > 23 MAY

Breaking News: WSMC 2025 Call for Abstracts Extended
🚨 DEADLINE 23 MAY 🚨

WSMC 2025

Alicante calling!

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Online Learning Courses

Self-lead courses developed by leaders in field and endorsed by iSMA. Enroll today!

5 - 7 November, ALICANTE

Catalysts for Change: Uniting Global Efforts to Shape a Better Future

THE CALL FOR ABSTRACTS IS NOW OPEN FOR WSMC 2025

Be Part of the Global Movement for Change

Are you driving positive behaviour change through innovative strategies, impactful programs, or groundbreaking research? Do you use marketing, communication, or behaviour science to address pressing global challenges? If so, the World Social Marketing Conference (WSMC) 2025 wants to hear from you!

Join us in Alicante, Spain, from 5–7 November 2025, as we bring together the brightest minds and most passionate changemakers from around the world. WSMC 2025 is your opportunity to share your work with a global audience and contribute to shaping a better future through behaviour change innovation.

Join Us in Catalysing Change

By sharing your expertise at WSMC 2025, you'll help drive forward the mission to unite global efforts, foster collaboration, and inspire innovative approaches to creating a better, more sustainable future.

We can’t wait to hear your story. Let’s work together to turn ideas into action and action into impact.

Submit your abstract now and be part of the change.

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ENROL NOW > EXCLUSIVE TRAINING

KEY CONCEPTS OF SOCIAL MARKETING

Don't miss the chance to learn from leading behaviour change experts as they introduce key concepts of social marketing and how they can be applied in a global context. Make the most of this affordable, high quality self-lead online training programme produced by experts in the field.

The course is built around taught sessions covering:

Why Citizen centric policy and programme development is necessary, and how Social Marketing can enable and enhance its delivery.
What Social Marketing is, its core principle and six concepts as endorsed by iSMA and its affiliated associations.
Social Marketing planning and evaluation.

WHY CHOOSE THIS COURSE?

The course is an ideal short iSMA and ESMA endorsed course that can act as a stepping off point into other more advanced and specialised courses offered by iSMA and its affiliated associations.

The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of SM and how they can be applied in a global context.

DEVELOPING A STRATEGIC SOCIAL MARKETING PLAN

Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course. This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

COURSE FORMAT

Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

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WE CREATE PLATFORMS FOR CHANGE

The mission of World Social Marketing and the conferences we host is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing and a range of associated behaviour change disciplines.

If you’re trying to make the world a better place by encouraging positive behaviour change in others then you’ve come to the right place. Our events, the resources available on this website, help bring professionals together and arm them with the best tools available to tackle some of the largest challenges we face in society.

We’re passionate about increasing the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels and across regional, national and international settings.