JOIN US FOR THE FIRST AFRICAN SOCIAL MARKETING ASSOCIATION CONFERENCE (AfSMAC).

THE FUTURE IS FUSION

Sharing knowledge about behaviour change for social good

The African Social Marketing Association Conference (AfSMAC 2023) is organized by the newly formed African Social Marketing Association (AfSMA), a new regional branch of the long established International Social Marketing Association (iSMA) and our partners at FUSE. The conference will be a celebration of positive behaviour change and effective work tackling major African health, environmental and social issues. The conference will also be the first event of its kind hosted in Africa. For this reason, we are excited about hosting the event at the University of the Witwatersrand in Johannesburg.

WE CREATE PLATFORMS FOR CHANGE

The mission of World Social Marketing and the conferences we host is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing and a range of associated behaviour change disciplines.

If you’re trying to make the world a better place by encouraging positive behaviour change in others then you’ve come to the right place. Our events, the resources available on this website, help bring professionals together and arm them with the best tools available to tackle some of the largest challenges we face in society.

We’re passionate about increasing the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels and across regional, national and international settings.

WSM in numbers

846

Peer reviewed presentations

3338

Delegates engaged

48

Countries represented

14

Years of behaviour change events

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