Meet the Committee

Beatriz Casais has a Ph.D. in Business and Management Studies from the University of Porto and a MSc. in Marketing, a bachelor’s degree in communication sciences and a Post-Graduation in Health Communication. She is currently an Associate Professor at the University of Minho in the fields of Marketing and Strategy, a senior researcher at iBMS – Center for Research in Business, Markets & Society - and board member of the European Social Marketing Association (ESMA). Her research focuses on social marketing and public health, digital marketing, tourism and territorial marketing. She was social marketing manager at the Portuguese Ministry of Health, HIV/AIDS National Prevention Program. Beatriz Casais was vice-Dean of the School of Economics and Management of the University of Minho between 2020 and 2023, and head of the executive education unit – UMinhoExec.

Jacqueline Boysselle is Director of Pedagogy and Research for the Marketing, Sales & Brand Department at Montpellier Business School. She also leads the Vision and Strategic Marketing specialization within the PGE3 (Master 3) program. In addition, she is a certified trainer in Design Thinking and Lego Serious Play.

Her teaching covers a wide range of topics, including Marketing Across Borders, Advanced Strategic Marketing, and Marketing for Alternative Organizations. She is committed to bridging academic knowledge and practical impact, particularly through responsible and innovative marketing approaches.

Dr. Boysselle holds a PhD in Management Sciences from the University of Montpellier. Her main research interests focus on socially responsible communication (CSR), consumer behavior, social marketing, frugal innovation, and social entrepreneurship. She is a member of the Institut du Marketing Social in France and contributes actively to the COAST Research Chair (Communication and Sustainability Transition), where she is responsible for social media communication and event organization.

Before entering academia, Dr. Boysselle held several senior marketing roles. She was Brand Manager at Pepsi Mexico—where she received the Pepsico Chairman’s Award for outstanding achievement in the marketing department—Product Manager at Calvo, and Marketing Manager at Trapa in Spain.

With a strong analytical and project management background gained in the transport industry, John has substantial experience using both quantitative and qualitative research methods.

Significant projects that John has worked on include the planning and implementation of a major qualitative and quantitative research project in Cambodia covering households, schools and stakeholders involved in a regional water and sanitation project. John has also carried out research into attitudes to obesity, smoking and physical activity amongst families and young people in the UK.

John set up and managed the successful and highly praised Hastings Safe Space and led our School Attendance behaviour change work in Hastings and Stoke-on-Trent. John was also lead for our work with the Read Your Way consortium in Hastings, boosting literacy levels among young people in the town and worked to adapt the programme to the realities of the 2020 lockdowns. During the Covid-19 pandemic, John also led our work to improve the uptake of the Covid-19 vaccine in parts of England.

At present, John is working on the evaluation of Active Essex’s Find Your Active physical activity campaign, as well as advising a UK local authority and how it can improve its services to support young parents.

John is also an experienced (and popular) trainer who leads a number of NSMC training courses, as well as being tutor for a course run by the International Social Marketing Association. 

John is team administrator for the NSMC, ensuring that everything runs smoothly (most of the time). John also serves as Secretary to the Board of the European Social Marketing Association (ESMA).

John gained a degree in Economics and Geography from the University of St Andrews, an MSc from Cranfield University and also holds a Diploma in Management from the Open University.

Patricia Gurviez holds a PhD in management from ESSEC- University of Marseille. A former advertiser, she became an academic and full professor in Marketing and Consumer Sciences, AgroParisTech, Paris-Saclay University. Her main research topics are social marketing, behavioural changes, eating behaviour and nutritional communication. In 2019, she published “Nudge & marketing social”, the first French-language book on social marketing, which has become a key resource for practitioners and academics. She has collaborated to several research books and published in prestigious journals (Journal of Public Policy and Marketing,Journal of Social Marketing, International Journal of Consumer Behaviour, Recherche & Applications en Marketing English Version, BMC Pregnancy and Childbirth, …) in the fields of consumer behavior, social marketing and public health.

She is currently chair of the Institut Français du Marketing Social that she has co-founded in 2021 to promote social marketing in the French-speaking area. She is also a member of Haut Conseil de Santé Public and a member of the board of Vivons-en-Forme, a French NGO aimed to prevent overweight and obesity of children thanks to social marketing programs. She is the current representative of European Social Marketing Association (ESMA) for France. She has been a co-chair of the French-Austrian-German Workshop on Consumer Behaviour since its beginning in 2010.

She defended her PhD in Marketing in 2018 at the University of Montpellier, France. Following her doctoral studies, she worked for two years as an Assistant Professor (Maître de conférences) at the Faculty of Economics and Management of Aix-Marseille University. Since 2021, she has been working as an Assistant Professor at Montpellier Business School, where she also serves as Head of the Digital Marketing specialization in the PGE3 program. She also worked for over ten years as a digital marketing consultant, supporting brands in their online strategies.

Her research focuses on consumer behavior in digital environments:

• The Impact of Algorithms in Sport & Health
• Ethics in Digital Environments
• Consumer Privacy & Data Protection
• Transparency and Digital Trust
• The Dark Sides of Social Media
• Adoption of Connected Devices
• The Impact of Algorithms on e-commerce behaviors

Her work has been published in leading peer-reviewed journals such as Journal of Retailing and Consumer Services, Journal of Cleaner Production, Recherche et Applications en Marketing, and Management & Avenir.

Boris CHAPOTON is a researcher at Jean Monnet University (France), specializing in social marketing and public health. His work focuses on understanding and countering the influence of commercial determinants on adolescent health, particularly through digital and social media. He is currently involved in projects addressing media literacy, youth empowerment, and resistance strategies to marketing tactics promoting harmful products such as alcohol and tobacco. Boris actively contributes to international academic and professional networks, and he serves as a board member of both the European Social Marketing Association and the European Society for Prevention Research.

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Dr. Jonathan LUFFARELLI is Dean of Research and Associate Professor of Marketing at Montpellier Business School (Montpellier, France). Prior to joining Montpellier Business School, he worked as an Assistant Professor of Marketing at Bayes Business School (previously Cass Business School; London, UK). He also worked as an Adjunct Professor of Marketing at IE Business School (Madrid, Spain) while completing his PhD in that business school.

His main research interests lie in understanding the effects of brand aesthetics and personality on brand equity. Additionally, he has published research on the use of verbal metaphors and music in marketing communications, electronic word of mouth, the impact of corporate social performance on firm financial performance, and satisfaction with relative performance evaluations. To carry out his research, he employs various empirical methods and techniques, including experiments, surveys, implicit asociation tests, and longitudinal data analysis.

His research has been published in premier academic journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Management Science, Journal of Business Venturing, and Human Resource Management. He has also published in the Journal of Business Research, Psychology & Marketing, and Corporate Social Responsibility and Environmental Management, as well as leading managerial outlets such as Harvard Business Review, The Conversation, and Entrepreneur and Innovation Exchange.

For more information, you can visit: https://www.jonathanluffarelli.com

Judita Kulovec, MBA and BS in marketing communication and public relations. After gathering experience in the nonprofit and commercial sectors in Slovenia and abroad Judita embarked upon her first passion of implementation of social marketing practice in the field of healthcare. As a research development associate at the National Institute of Public Health Slovenia she in charge of developing a social marketing strategy for health promotion programmes. Her research is centered on buiding insight into different viewpoints of healthy adults on preventive healthcare in order to encourage participation in health promotion activities as a way to prevent or delay development of noncommunicable chronic disease.

Marie-Laure Mourre is an Associate Professor of Marketing at Université Paris Est Créteil (UPEC), where she serves as the Director of the Master’s program in Product Management. She is a co-founder and currently serves as Secretary General of the French Institute for Social Marketing. Her professional background includes marketing management roles at Procter & Gamble and Colgate-Palmolive. She holds a PhD in Management Sciences and is a graduate of ESCP Business School.

Dr Nadina Luca is a Senior Lecturer (Associate Professor) at the York Management School. Her research is interdisciplinary drawing upon social marketing, sociology of health and service scholarship.

She has collaborated with the NHS and local authorities on Smokefree and wellbeing programmes and is the administrative officer of the European Social Marketing Association. Current research interests include value co-creation, networks, food wellbeing and consumer vulnerability.

As an Assistant Professor in Marketing, I decipher the target group of young consumers.

For the past 8 years, I've been exploring what triggers consumers to take action, combining behavioral science, qualitative & quantitative studies, and trend observation.

✨ My favorite subjects: Responsible consumption | Mobility & Tourism | Digital & social networks

Stephanie Feiereisen holds a Ph.D. in Marketing from Aston Business School (United Kingdom). Before joining MBS School of Business, she worked at Aston Business School and at Bayes Business School (United Kingdom). Her research focuses particularly on brand storytelling and the consumption of digital media and entertainment. Her work is published in peer-reviewed journals such as the Journal of Consumer Research, Journal of Product Innovation Management, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, Journal of Cultural Economics, and others.