Welcome to the 2^nd African Social Marketing Association Conference (AfSMAC 2026)—Africa’s flagship event for social marketing and behaviour change professionals. Join us in Cairo, Egypt for three days of engaging talks, collaborative workshops, and new connections.

The 2026 theme — “Behaviour Change for Sustainable Social Impact: Integrating Policy, Community and Individual Action”— focuses on the importance of collaboration, embedding social marketing in public and social policy and integrating community and individual action to drive social change.

Whether you are: an academic or practitioner, social marketer, SBC professional, communications specialist, human centred design specialist, behavioural economist, psychologist, public health professional, policy maker… this conference offers a unique opportunity to connect, share and learn.

Save the dates: 10-12 November 2026
Location: The American University in Cairo’s, Onsi Sawiris School of Business, Cairo, Egypt