Winter Training School

2-Day Winter Training School > 2 - 3 November, Ljubljana

Delivering Behaviour Change using Social Marketing

Join the first Social Marketing Winter School ahead of the main conference and kickstart your learning in Ljubljana. 

This two-day intensive course in Ljubljana has been designed for people who want to understand the core concepts of Social Marketing and then apply them to plan, implement and evaluate their own behaviour change programmes.

The course will be delivered with a global audience perspective. The content will focus on the application of Social Marketing to achieve behaviour change in a broad range of fields including health, environment, social justice, and social development reflecting the UN Sustainable Development Goals.

On the first day we will teach you the six core concepts of Social Marketing and how to apply them to a wide number of behavioural challenges.  On the second day we will provide you with the skills to set behavioural goals, segment your target audiences, carry out research and develop interventions that can be implemented effectively and evaluated efficiently.

The three-teaching staff are Professor Jeff French a famous published author, speaker and practitioner on Social Marketing, JohnBromley, Director of the NSMC who has had over twenty years developing, implementing and evaluation behaviour change projects and JohnLandels, a practitioner of Social Marketing and the head of training at the NSMC. 

The course will be highly interactive using tutor presentations, case studies, reviews and evaluations, Q&A sessions with tutors, research from live projects, films of social marketing projects and individual and group work.

In addition, attending this course will also entitle you to:

  • A comprehensive on-line library of social marketing materials provided on the course
  • Discounts on attending the European Social Marketing conference in Slovenia 2024 and the next world conference in Thailand in 2025
  • The online self-study Key concepts in Social Marketing endorsed by ESMA and iSMA
  • A copy of the book - Strategic Social Marketing Theory and Practice
  • A networking dinner at a restaurant in Ljubljana on the first night.
  • Tea, coffee and soft drinks and snacks will be provided in the breaks together with a sandwich lunch on both days.

This new course is one of the first courses in the world to be endorsed by the International Social Marketing Association and European Social Marketing Association.

Winter School registration can be made via the main conference booking portal. 




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