Unlock Your Potential: Enhance Your Skills at One of Two WSMC Pre-Conference Workshops

Join us for a morning of immersive learning at the World Social Marketing Conference (WSMC) with our exclusive offer of two skills workshops. Delve into practical, hands-on sessions designed to empower social marketing and behavior change professionals like you.

Why Attend the Workshops?

• Intimate Learning Environment: Benefit from small-group settings that foster personalized attention and interaction with industry experts.

• Practical Skill Development: Gain actionable insights and strategies to enhance your toolkit, from campaign planning to audience segmentation and beyond.

• Tailored for Professionals: Whether you're a seasoned practitioner or just starting your journey, these workshops offer valuable opportunities for personal and professional growth.

All Skills workshops will take place on Wednesday 5 November from 9.00 AM to 12.30 PM

• Refreshments and learning materials will be provided
• Lunch will be provided ahead of the main conference beginning at 1.00 PM

Skills workshops are exclusively available to WSMC conference attendees and attendance my be purchased as part of your conference registration. 

REGISTER HERE

Understanding behavioural influence

Facilitators

Luke van der Beeke, Founder and Managing Director, The Behaviour Change Collaborative

Donna van Bueren, Director, Behavioural Insights, The Behaviour Change Collaborative

Drawing on models of behavioural influence from psychology, anthropology, behavioural science, and social science, The BCC’s Behavioural Framework consolidates more than 83 explanatory models of behaviour. 

The presenters will unpack the framework using illustrative case study examples, before participants then get an opportunity to apply the Framework to real-world social, health or environmental challenge(s).

The BCC Overview:

The Behaviour Change Collaborative (The BCC) is a values-based social enterprise that works collaboratively to influence behaviours and improve lives. For more than ten years, The BCC has delivered programs and activities to improve health and social outcomes for individuals and communities in Australia and overseas. Our approach is multi-disciplinary, evidence based and guided by the lived experience of those we seek to serve. Revenues from operations are used to build organisational capacity, and support our DGR registered charity, The BCC Impact.

REGISTER HERE

What will the attendees learn

• How to define behaviour, and set clear behavioural goals
• Ways in which human behaviour is and can be influenced to affect change
• A basic understanding of System 1 and System 2 thinking, and what it means for program design
• How to use behavioural insight and appropriate intervention levers to develop a behaviour change program or campaign

What will the attendees achieve

By the end of this workshop, they’ll be able to:

• Define a clear behavioural goal for their own program or area of interest
• Code behavioural insight (from real world research) to The BCC’s Behavioural Framework
• Develop a methods mix

How to Safeguard Against Disruptive Events – Building a Resilience Framework into Organisational & Community Capabilities

Facilitators

Nadia Zainuddin (AASM), Nadina Luca (ESMA), RossGordon (Change for Good @ UTS)

Disruption is now a constant—from pandemics to climate events and economic crises. This timely and thought-provoking workshop will explore how we can reframe resilience beyond the individual to build more robust, inclusive organisational and community systems.

Led by three leading voices in social marketing and behavioural science, this interactive session will challenge traditional policy narratives that shift the burden of resilience onto individuals and consumers. You’ll explore a more grounded, relational approach to resilience that integrates policy, accessibility, power structures, and community support systems.

Using a newly developed framework grounded in critical social theory and global south knowledge, participants will work through practical strategies for embedding resilience thinking into programme design, organisational decision-making, and policy development.

Whether you’re a policymaker, programme lead, strategist or social change practitioner, this workshop offers practical, research-informed tools to help you strengthen your response to current and future challenges.

REGISTER HERE

What you will learn

• How current resilience discourses can overlook structural and systemic barriers.
• Why reframing resilience is critical for equity, wellbeing and long-term change.
• A new multi-dimensional framework for understanding and applying resilience thinking.
• How to apply relational and community-centred approaches to resilience in real-world settings.
• Ways to identify and avoid over-reliance on individual consumer behaviour in programme design.

What you will achieve

• A deeper understanding of how to embed resilience into social change strategies.
• Practical insight into developing organisational and community capabilities for disruption preparedness.
• New perspectives on the politics of resilience and its implications for your work.
• Tools to rethink programme planning, stakeholder engagement and policy advocacy through a resilience lens.
• A collaborative environment to workshop ideas and gain feedback from global experts and peers.