Addressing wicked problems in a rapidly changing world.

The mission of the World Social Marketing Conference event series is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.

What is Social Marketing?

Social Marketing is a set of evidence and experience based concepts techniques and principles that provide a systematic approach to understanding behaviour and developing social interventions that work. It is a fusion of science, experience and practical ‘know how’.

What happens at the conference?

New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region through the application of impactful and insightful communication strategies. The event will bring together practitioners, academics, policy makers, researchers and industry experts to explore and enrich Social Marketing practice around the world.

How Can I Take Part?

The best way to get involved is to attend the event or participate in the program. We warmly invite submissions from a wide range of contributors, including researchers, practice agencies, NGOs, and government departments. Whether you have a case study, workshop idea, interactive learning session, new theory, or research findings, we encourage you to share your work with us.

To present at the conference, simply submit an abstract of your work for review. Abstracts should be a maximum of 500 words. To help make the process as straightforward as possible, we provide detailed submission guidelines. Please note that the review process is competitive, and only the most compelling abstracts will be selected for inclusion in the conference program.

You Should Submit Your Work If...

• You are a researcher with new findings or theories that could advance the field.
• You work for a practice agency and have a case study showcasing effective strategies or interventions.
• You are part of an NGO with innovative projects or programs that can inspire others.
• You represent a government department and have policy insights or initiatives that address key social challenges.
• You have developed a workshop, interactive session, or learning experience that can engage and educate others.