Meet the Committee

Paul is a Senior Lecturer in the Marketing Division at the University of the Witwatersrand, Johannesburg, and an active member of the African social marketing association. For the past decades, Paul has been involved in social marketing research projects in Africa with a focus on sustainable consumption, electricity conservation, waste management, green purchasing, eco-labelling, and organic food consumption. His work has been regularly published in a range of established scholarly journals including the social marketing quarterly, journal of social marketing, journal of cleaner production and sustainable production and consumption.

Over the years, Paul has also developed exceptional research skills particularly in developing sound research methodologies and using sophisticated data analysis techniques to inform social marketing and behaviour change interventions. He has therefore honed data analysis skills using complex statistical data analysis techniques and modelling tools.

Dr. Carla Rodríguez Sánchez is an Associate Professor of Marketing at the University of Alicante, Spain. She is in the Board of Directors of the International Social Marketing Association (iSMA) and in the European Social Marketing Association (ESMA). She has contributed to both the creation of the “Ethical Code” and the “Standards” of social marketing practices developed by iSMA. Furthermore, she has contributed to the translation into Spanish of the course “Key Principles in Social Marketing” delivered by iSMA and ESMA. She also collaborated with the NGO “Ayuda en Acción” in research studies on climate change and youth, and as a volunteer in social inclusion and female entrepreneurship programs. Furthermore, she has extensive experience in teaching and researching various topics related to social marketing. Her main line of research focuses on the study of consumer behaviour in the area of social marketing and sustainable tourism. Particularly focused on the conservation of natural resources and in the behaviour of young people regarding different addictions. She has participated in numerous international conferences on these topics and published multiple publications in prestigious academic journals.

Felipe Ruiz Moreno holds a Ph.D. in Economic and Business Sciences from the Department of Marketing at the University of Alicante. He has previously worked at the CEU Cardenal Herrera University in Valencia and as a visiting researcher at the Kenan-Flagler Business School at Chapel Hill (USA), the University of North Florida (USA), and the University of Katowice (Poland). As a researcher, his work focuses on several areas, including competitive strategy, competition models, banking marketing, international marketing, CSR, segmentation, and more. He has published in journals such as the Strategic Management Journal, Journal of Business Research, and Managerial Decision Economics. His teaching experience is also diverse, spanning undergraduate, master's, and doctoral programs, as well as seminars and professional master's courses, with several international experiences in France, Germany, Finland, Scotland, Poland, and the United States.

I have been an Associate Professor at the University of Alicante (Spain) since 2021. My current research focuses on social marketing related to pro-environmental and addictive behaviors (such as alcohol and Internet use). Notable findings on addictive behaviors have been published in the Journal of Social Marketing and Children and Youth Services Review. Additionally, I have extensive expertise in sustainable tourism and behavioral change, with publications in leading journals including the Journal of Sustainable Tourism, Journal of Destination Marketing & Management, Journal of Travel & Tourism Marketing, and Journal of Hospitality and Tourism Management, among others.

In terms of consultancy services, I have served as an external consultant for the Servei Català de la Salut in the Quality Department for several years. I was part of the team that developed the Strategic Tourism Plan for Singular Tourist Destinations for the Valencian Federation of Municipalities and Provinces. Moreover, I co-directed two projects related to climate change and climate anxiety for the NGO Ayuda en Acción.

I have been a regular member of ESMA since 2021 and, as of early 2024, I serve as the co-chair of the Professional Development Committee of iSMA. I am delighted to be part of the Social Marketing community and to contribute to using marketing to promote prosocial and pro-environmental behaviors.

Karyn Dudley Madore, MEd, CCPH is the NH Communications Director with over twenty-two years of experience managing public health projects and creating and implementing social marketing efforts. She leads the award winning JSI-NH Health Communication Team, which brings together a wide range of talents, formative research, health communication, graphic design, creating and implementing social marketing behavior change campaigns and evaluation. Ms. Madore’s education includes a BS in marketing, a master’s degree in Counseling, a graduate certificate degree in social marketing for public health, and is a Certified Communicator in Public Health (CCPH).

Luke is a purpose driven social entrepreneur and innovative change agent who has built an international reputation for excellence in social marketing and behaviour change research and practice. He is a former director of The National Social Marketing Centre (UK) and an adjunct research fellow at Curtin University (Public Health), and Griffith University (Social Marketing). He’s also vice-president of the Australian Health Promotion Foundation, and served for nine years as a board member of the Australian Association of Social Marketing. Luke is committed to reducing health inequalities and amplifying the voice of lived experience in health-related policy and practice.

Menna is a Social Marketing and Social & Behaviour Change consultant. She is a founding member of the International Social Marketing Association (iSMA). She serves as a Board of Directors member for the African Social Marketing Association (AfSMA) and is the Egypt Country Chapter Lead for the African Society for Social and Behavior Change (AS-SBC). She has also initiated and led the first iSMA translation of the global consensus definition of Social Marketing into Arabic.

She has worked with UN agencies, government, and NGOs in the field of Communications and Social Marketing. She has experience in developing and implementing corporate, programme, and project-level communications and social marketing strategies. She is a Presidential Leadership Programme (PLP) graduate, top of her MBA graduating class at the American University in Cairo (AUC), and a highest honors Bachelor of Business Administration holder with a concentration in marketing and a minor in psychology from AUC. She has worked with PAHO, WHO, and UNICEF as clients and has also published a business case study with IGI Global.

During her UN experience, Menna established and led the communications and media unit for UN Women, Egypt Country Office. Among her accomplishments is developing and implementing the communications and social marketing component of the Egyptian national project to issue 2 million national ID cards to empower Egyptian women. She also worked as a marketing team member in the Egyptian Presidential Media Office as part of the PLP.

Menna has volunteered with children to develop social change champions advocating for saving water and electricity, not littering, and reducing screen time since 2019. In November 2023, she registered Insan* Social Marketing Company as the first Social Marketing Company in Egypt. The screens program is the pioneering flagship program for her company, focusing on social and behavior change in relation to the management of her 3S’s Model: Screen Time, Screen Content, and Screen Habits. This program aims to combat the preventable harms and dangers of screen misuse, promoting healthy physical, mental, emotional, and psychological well-being for children and adolescents. Among her other topics of interest are promoting breastfeeding and combating tobacco use.

(*Insan means "human being" in the Arabic language.)

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Krzysztof Kubacki is Professor of Marketing and Society and Associate Dean International in the Faculty of Arts, Humanities and Business at the University of Plymouth in England. Between 2013-2018 he served as VicHealth’s inaugural Social Marketing Research Practice Fellow (Australia), leading evidence synthesis and working on the development and evaluation of several state and nationwide marketing campaigns and behaviour change programmes. His current research focuses on the intersecting roles of ethics, power and vulnerability in behaviour change and (social) marketing systems. He is an Associate Editor in the Journal of Marketing Management and a European Editor in the Journal of Social Marketing. His research has been published in over 100 books, book chapters, journal articles, and industry and government reports. His most recent books include the Routledge Companion to Marketing and Society (2023) and Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice (2023).