Be Part of the Global Movement for Change

Are you driving positive behaviour change through innovative strategies, impactful programs, or groundbreaking research? Do you use marketing, communication, or behaviour science to address pressing global challenges? If so, the World Social Marketing Conference (WSMC) 2025 wants to hear from you!

Join us in Alicante, Spain, from 5–7 November 2025, as we bring together the brightest minds and most passionate changemakers from around the world. WSMC 2025 is your opportunity to share your work with a global audience and contribute to shaping a better future through behaviour change innovation.

Join Us in Catalysing Change

By sharing your expertise at WSMC 2025, you'll help drive forward the mission to unite global efforts, foster collaboration, and inspire innovative approaches to creating a better, more sustainable future.

We can’t wait to hear your story. Let’s work together to turn ideas into action and action into impact.

Submit your abstract now and be part of the change.

Why Submit

Showcase Your Work on the Global Stage

Present your successes, insights, and learnings to a diverse audience of professionals who share your passion for creating meaningful change. Gain recognition for your contributions to advancing the field of social marketing and behaviour change.

Join a Dynamic Community of Changemakers

WSMC 2025 will unite leading social marketers, communicators, policymakers, academics, and practitioners from across the globe. Be part of a movement dedicated to collaboration, knowledge-sharing, and driving best practices in social marketing.

Inspire and Be Inspired

Your work has the potential to spark new ideas, inspire innovation, and influence strategies that make a real difference in the world. At WSMC 2025, you'll have the chance to inspire others while learning from thought leaders and peers.

Strengthen Your Network and Collaborations

Connect with professionals across public, private, academic, and nonprofit sectors. Build partnerships and collaborations that can amplify your impact and open new opportunities.

Drive Forward the Global Agenda for Behaviour Change

At WSMC 2025, we’ll explore how to harness marketing, communication, and behaviour change science to tackle urgent issues such as climate change, public health, social justice, and more. Your work can play a pivotal role in shaping solutions and advancing this global agenda.

Submission Categories

Submissions are invited from NGOs, government agencies, academics, students, nonprofits, social enterprises, and private sector organizations.

The WSMC committee welcomes submissions in the following formats:

• Poster
  • Ideal for sharing research, project results, or case studies in a visual format.
  • Posters will be displayed in a dedicated area for networking and discussion during breaks and a dedicated poster walk at the end of one of the main conference days.
• 20 Minute Oral Presentation
  • Perfect for presenting concise research findings, innovative ideas, or case studies.
• 45 Minute Discussion or Interactive Session
  • Designed for in-depth exploration of specific topics.
  • Should include interactive elements, such as discussions, brainstorming, or group activities.
• 60 - 90 Minute Collaborative, Problem Solving or Interactive Session
  • Up to 5 sessions available.
  • These sessions must feature a clear collaborative exercise with a behaviour change focus that can engage 30 or more participants.
  • Each session runs concurrently and requires experienced facilitators.
• 60 Minute Panel Sessions
  • Up to 4 sessions available.
  • Proposals must include a chairperson and a full panel roster.
  • All panel members must be registered attendees of the event.

Conference Tracks

We encourage submissions with a clear social marketing perspective under the following tracks:

1. Health and wellbeing
2. Critical social marketing
3. Theories and methods
4. Digital and technological impact on social behaviour
5. Equality, diversity and inclusion
6. Climate action, environmental and species protection
7. Advertising & marketing communications
8. Human-centred, responsible and sustainable tourism practices
9. Interdisciplinary and cross sector action

How to Submit

Step 1: Download the Call for Papers document and expanded track descriptions. This document outlines submission guidelines and detailed track descriptions.

Step 2: Prepare your submission offline. Draft your abstract according to the guidelines in the expanded track descriptions document.

Step 3: Create a user account on Proposal Space and complete your submission.

• Submissions should be managed by the primary contact for the abstract, who will receive all correspondence.
• Additional presenters and full author details can be added during the submission process.

Step 4: Enter your abstract information into Proposal Space and finalize your submission.

Contact Information

If you have questions about the submission process, please contact the conference team at info@wsmconference.com