University of Alicante
The University of Alicante (UA) is one of Spain’s leading public universities, recognised for its commitment to innovation, sustainability, and international collaboration. Established in 1979, the university hosts over 30,000 students across a wide range of disciplines, with particular strengths in social sciences, business, and technology.

UA is deeply engaged in research and community partnership, working to address pressing social, environmental, and economic challenges. Its modern campus, located just outside the city centre, provides state-of-the-art facilities and a vibrant academic environment. As host of the 9th World Social Marketing Conference, the University of Alicante is proud to welcome delegates from across the globe to its Mediterranean home. With strong expertise in marketing, communication, and behaviour change, UA is committed to fostering knowledge exchange and supporting initiatives that create meaningful impact in society.

International Social Marketing Association (iSMA)
The International Social Marketing Association (iSMA) is the global professional body for social marketing, dedicated to advancing the discipline and practice of behaviour change for social good. Founded as a network of regional associations and individual members, iSMA serves as a central hub for knowledge, collaboration, and professional development. Its mission is to promote ethical, evidence-based approaches that improve individual and community wellbeing, while influencing systems and policies worldwide.

iSMA achieves this through advocacy, education, global events, and the development of professional standards. It connects practitioners, academics, and policymakers across continents, ensuring social marketing continues to grow as a recognised and impactful field. With an emphasis on inclusivity and collaboration, iSMA champions innovation and cross-sector partnerships. As a founding partner of the World Social Marketing Conference, iSMA plays a pivotal role in uniting the global community and shaping the future of social change.

Het Onderzoekshuis

We believe in a society where government institutions and social organizations have a deep understanding of their target groups. Gaining insight into why people behave the way they do is essential for viewing social issues from a different perspective and finding effective solutions.

At Het Onderzoekshuis, we combine quantitative and qualitative research as the foundation for addressing these issues. Quantitative data provides direction, while qualitative data offers depth. This combination enables us to develop interventions that closely align with the experiences of the target groups and make a real impact.

From Insight to Action

Our researchers and consultants are attuned to societal needs. Through qualitative research and the application of commercial marketing techniques, we aim to contribute to a safer, more sustainable, healthier and more inclusive society. Research results provide a solid foundation, but on their own, they are not enough to bring about direct behavioral change. That’s why we work closely with our clients to translate research findings into concrete opportunities for policies, programs, interventions and communication strategies.

Research as the Basis for Behavioral Change

Effective behavioral change starts with understanding. We first need to understand why people act the way they do and what their attitudes are towards the issue at hand. Deep insight into the target audience’s experiences is necessary to offer relevant value. Our methodology helps social organizations achieve more effective behavioral change.

Tailored Support

With a practical approach, our research provides directly applicable insights for effective implementation,  giving vulnerable groups a voice and contributing to a better future for current and future generations.

Het Onderzoekshuis – www.onderzoekshuis.nl, - We engage in conversations with your target group and help them to give them a voice 

The National Social Marketing Centre (NSMC)

The NSMC is the centre of excellence for social marketing and behaviour change based in the UK. We operate worldwide from our offices in the UK and Slovenia.

 Our mission is to maximise the effectiveness of behaviour change programmes across the globe.

 We do this by working directly with clients and by promoting and sharing best practice. We are renowned for the quality of our training courses.

The Behaviour Change Collaborative (The BCC)
The Behaviour Change Collaborative (The BCC) is a values-based social enterprise working to influence behaviours and improve lives through evidence-driven and community-centred approaches. For over a decade, The BCC has delivered programmes in Australia and internationally that address health, social, and environmental challenges. Its multidisciplinary team integrates insights from psychology, anthropology, and behavioural science to design interventions that are practical, ethical, and effective.

A hallmark of The BCC’s work is its focus on collaboration—with communities, governments, and organisations—to co-create solutions that are grounded in lived experience. Revenues from its operations are reinvested to strengthen organisational capacity and support its registered charity arm, The BCC Impact, which funds projects for vulnerable populations. Recognised as a thought leader in behaviour change, The BCC also invests in training and professional development, equipping practitioners worldwide with tools to design and deliver impactful programmes for positive social outcomes

Aceitunas Cazorla, S.L.
Based in Alicante, Spain, Aceitunas Cazorla has over 60 years of experience producing and exporting premium table olives and pickled products to more than 50 countries under brands such as La Explanada and La Sota. With a strong heritage in Andalusian olive culture, the company combines tradition with innovation and state-of-the-art technology to ensure quality and safety.

Sustainability is central to their work: projects like Green Brine promote circular use of resources, while new low-salt formulations improve health outcomes. Expansion initiatives integrate renewable energy, including solar power, to reduce carbon impact. Their ongoing R&D ensures waste is minimised and production is increasingly efficient.

With more than 200 employees and a capacity of over 51 million kg annually, Aceitunas Cazorla continues to demonstrate how a heritage food brand can thrive globally while prioritising environmental responsibility and healthier choices.

Jijona – The Sweet Heart of Alicante
Proudly rooted in centuries of Mediterranean tradition, Jijona is the birthplace of Spain’s most famous nougat, Turrón de Jijona. Crafted from locally grown almonds and pure honey, each bar embodies artisanal skill, sustainability, and the rich cultural heritage of the region. Blending innovation with authenticity, Jijona producers continue to refine their recipes while preserving the Denomination of Origin that ensures quality and traceability.

Delegates at WSMC 2025 will enjoy complimentary samples, offering a taste of Alicante’s craftsmanship and hospitality—an edible celebration of local flavour, community pride, and sustainable production.

Calconut – Global Nutrition, Local Roots
Based in Almería, Spain, Calconut is one of Europe’s leading companies in the trade, processing, and distribution of nuts, dried fruits, and superfoods. With a strong commitment to sustainability, innovation, and healthy living, Calconut works directly with producers worldwide to promote responsible sourcing and reduce environmental impact.

The company combines global reach with local responsibility, supporting fair trade practices and community wellbeing. At WSMC 2025, Calconut proudly supports delegates with nutritious snacks that reflect their mission—creating a healthier, more sustainable future through natural foods and ethical business practices.

The Regulatory Council of the Protected Designation of Origin (DOP) Uva de Mesa Embolsada Vinalopó safeguards one of Spain’s most distinctive agricultural treasures — the Vinalopó bagged table grape. Grown in the sunny valley of Alicante and protected under its unique paper-bag cultivation method, this grape represents a blend of tradition, sustainability, and innovation.

The DOP ensures the highest quality standards while promoting environmentally responsible farming and local economic development. By supporting producers and educating consumers about the region’s heritage, the Council preserves both the land and the livelihoods of those who cultivate it. Their commitment to authenticity, sustainability, and community wellbeing reflects the core values of WSMC 2025, celebrating the power of local initiatives to deliver global impact.

Fuse is a social enterprise dedicated to creating positive change in communities worldwide. For the past twelve years, we have organized events that bring together professionals passionate about behaviour change marketing. We reinvest over 50% of our profits into our conferences, which train marketing professionals to address global issues like obesity, smoking cessation, environmental change, poverty, access to clean water, crime, and social justice.

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Key Initiatives Include:

• Creating the World Social Marketing event series, which serves as a beacon of best practices for solving society's most complex problems.
• Running four regular conferences in Europe, North America, the UK, and the World Conference, fostering knowledge exchange and collaboration across sectors.

Fuse events provide a hub for professionals to share experiences and innovate, using social marketing to drive lasting behaviour change. If you have an inspiring event idea, big or small, get in touch.