Meet the Committee

Johannesburg 2023

Conference Chair

Planning Committee

Prof Debbie Ellis

Acting President, African Social Marketing Association & Associate Professor, School of Management, IT & Governance at the University of KwaZulu-Natal

Prof Debbie Ellis is an Associate Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockholm, Sweden.  She has 30 years of consulting, teaching, supervision and research experience.  Debbie is the Interim Chairperson of the African Social Marketing Association. She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Health Marketing Quarterly, the Journal of Marketing Education and the International Journal of Responsible Management Education amongst others. Her primary areas of research interest include social marketing, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Business Horizons, and the International Review of Retail, Distribution and Consumer Research, amongst others.

Prof. Helen Duh

Head of School, School of Business Sciences, University of the Witwatersrand

Prof. Helen Duh’s research interests are consumer behaviour, brand management, and social marketing. On consumer behaviour, she conducts interdisciplinary research by delving into family, consumer and social psychology to understand how childhood experiences affect later-life consumer behaviour and well-being. On brand management and social marketing, she conducts research on benefits from brand knowledge structure, brand engagement, brand equity, green consumption, electricity conservation, and organic food purchase decisions.

Adebayo Fayoyin

Professor of Mass Communication with Caleb University Lagos, Nigeria & Associate Professor of Social and Behavior Change Communication (SBCC) at Wits School of Public Health, University of the Witwatersrand

Adebayo Fayoyin is a social and behavior change communication expert and trainer. He is a Professor of Mass Communication with Caleb University Lagos, Nigeria & Associate Professor of Social and Behavior Change Communication (SBCC) at Wits School of Public Health, University of the Witwatersrand, Johannesburg, South Africa. Prof. Fayoyin has over three decades of professional experience in designing, implementing, monitoring and evaluating public information and social and behavior change communication interventions for major international development agencies - USAID, UNICEF and UNFPA. He has also accumulated over 20 years of full-time, visiting and honorary teaching experience in tertiary institutions and professional organizations in Nigeria, Malawi, Kenya, and South Africa.  He is a certified trainer, proficient in training/facilitation techniques and an accomplished qualitative researcher, experienced in applying social research methods and practices in understanding health and development issues.  He has developed and published up to 50 case studies on various health and development communication issues.

Claire Naidoo

Founding Director, LiveMoya

Claire is a founding director of LiveMoya, a social and behavioural change consultancy based in Johannesburg, South Africa. Claire has deep social sector and developmental experience especially as it relates to SBCC and behaviour change.

She has particular experience in the strategic development  and implementation of campaigns and projects in South Africa, a number of African countries and more recently with the World Bank in Uzbekistan. Much of her work has focused on public health, early childhood development, gender and related social issues. Clients include South African offices of UNFPA and UNICEF; World Bank; SANAC; Gauteng Department of Social Development; City of Tshwane; Pfizer; PSI South Africa; and General Electric Foundation.

Claire serves on the editorial board of the Social Marketing Quarterly and previously represented Africa on the International Social Marketing Association. Claire holds a Masters in the Management of Strategic Marketing (cum laude) from Wits Business School.

Dr Paul Issock

Senior Lecturer, Marketing, University of the Witwatersrand, Johannesburg & African Social Marketing Association Board Member

Paul is a Senior Lecturer in the Marketing Division at the University of the Witwatersrand, Johannesburg, and an active member of the African social marketing association. For the past decades, Paul has been involved in social marketing research projects in Africa with a focus on sustainable consumption, electricity conservation, waste management, green purchasing, eco-labelling, and organic food consumption. His work has been regularly published in a range of established scholarly journals including the social marketing quarterly, journal of social marketing, journal of cleaner production and sustainable production and consumption.

Over the years, Paul has also developed exceptional research skills particularly in developing sound research methodologies and using sophisticated data analysis techniques to inform social marketing and behaviour change interventions. He has therefore honed data analysis skills using complex statistical data analysis techniques and modelling tools.

Menna Kamel

Social Marketing and Behaviour Change Consultant, iSMA Founding Member

Menna Kamel is a social marketing and behaviour change consultant, and an iSMA founding member. Kamel has worked with UN agencies, government and NGO’s in the field of Communications and Social Marketing. She has the experience of developing and implementing corporate, programme and project level communications and social marketing strategies. Kamel is a Presidential Leadership Programme (PLP) graduate, top of her MBA graduating class at the American University in Cairo (AUC) and a highest honors Bachelor of Business Administration holder with concentration in marketing and a minor in psychology from AUC. Kamel has published a business case study with IGI Global. She has also worked with PAHO, WHO and UNICEF as clients.

Kamel has previously established and led the communications and media unit for UN Women, Egypt Country office. Among her accomplishments, is developing and implementing the communications and social marketing component of the Egyptian national project to issue 2 million national ID cards to empower Egyptian women. She also worked as a marketing team member in the Egyptian Presidential Media Office as part of the PLP.

She currently works with children to develop social change champions advocating for saving water and electricity, not littering and screen time reduction. Kamel’s topics of interest include: promoting breastfeeding, combating tobacco use, and managing screen time and content among children.

Mornay Roberts-Lombard

Professor, Department of Marketing Management, University of Johannesburg.

Mornay Roberts-Lombard is a professor and permanent faculty member in the Department of Marketing Management at the University of Johannesburg. He is the Programme Manager for Masters and Doctoral programmes in the department, the Deputy Head of Department until the end of 2019 and a senior member of management in the School of Consumer Intelligence and Information Systems (SCIIS). He holds a PhD (Business Management) specialising in Relationship Marketing, Customer Relationship Management and Internal marketing and leadership. His research focuses uncover the building, management and sustainability of long-term relationships through an internal and external organisational focus on customer management. He has authored journal articles published in amongst others the European Business Review, International Review of Retail, Distribution and Consumer Research, Journal of Business & Industrial marketing, Journal of Cleaner production, Social Marketing Quarterly and the South African Journal of Business Management. He has made numerous contributions to textbooks and regularly presents papers at national and international conferences. He is a section editor for the Acta Commercii Journal and editorial board member of the South African Journal of Food Ecology and Consumer Sciences (SAJFECS). He has supervised numerous masters and doctoral students to completion and examines dissertations and theses on a regular basis. He has experience lecturing at certificate, diploma, degree and postgraduate levels, in the fields of marketing, internal marketing and leadership, entrepreneurship and management strategy with a focus on Services Marketing, Relationship Marketing/Customer Relationship Management, Management and Leadership, Business-to-Business marketing, Strategic Marketing, Marketing research, customer centricity and Consumer behaviour. He has been invited as a visiting academic to the Brunel University in London, United Kinggdon, the Australian Institute of Higher Education in Sydney, Australia, and the Technische Hochschule in Nürnberg, Germany. He also served as a visiting professor to the Leiria Polytechnic in Portugal between 2015-2019 and the Uganda University of Technology in Kampala between 2014-2019. He is currently a board member of the Customer Institute of Management (CIMA), the Post Graduate Research Committee (PGRC) of the Institute of Marketing Management (IMM) and a work stream team member for the Customer Experience Association of South Africa (CEASA). He currently manages  the Masters and PhD programme portfolio of the Department of Marketing Management, is a senior academic member of the College of Business & Economics (CBE) Higher Degrees Committee and lectures on the BCom (Honours), MCom modular and customised programmes of the CBE . He has extensive management experience in higher education serving as HOD of the Department of Business Management at the University of Fort Hare, the University of Johannesburg.w

Prof Jeff French

iSMA President, CEO Strategic Social Marketing, Emeritus Professor Kings College London & Brighton University

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Richard Burns

Co-Founder and Director, SkillBridge Behaviour & Learning

Richard has 40+ years varied experience in Marketing, with the last 18 years focused on, strategic design and implementation of social marketing programmes, social and behaviour change communication (S&BCC) programmes and campaigns and S&BC engagement implementation beyond communication. Wide ranging experience across African markets:  

  • Managed the social marketing of USAID contraceptives and associated commodities, in Ghana between 2005 and 2012.
  • Founded the ESM Foundation to continue the social market of contraceptives in Ghana for USAID
  • Director of Exp Social Division across 12 sub-Saharan countries.

Sara Jewett Nieuwoudt

Senior Lecturer, School of Public Health, University of the Witwatersrand

Sara Jewett Nieuwoudt (PhD) is a Senior Lecturer at the University of the Witwatersrand’s School of Public Health, where she coordinates a postgraduate programme in Social and Behaviour Change Communication (SBCC). As a member of the International Steering Committee for the SBCC Summit, she has helped to convene the Africa Regional Conversations linked to this event. Her own research focuses on the social and commercial determinants of health as they impact infant feeding in the first 1000 days. She also has a keen interest in the development and evaluation of SBCC interventions, inclusive of social marketing. Sara is passionate about transforming the face of public health SBCC leadership in Africa through postgraduate research supervision, coordination of a postgraduate programme in SBCC and capacity strengthening collaborations with Global South governments, academics and civil society partners.


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