Presentation Skills

Full Day Workshop - 9.30 - 17.00

Workshop leader: Prof Jeff French

This session will provide a masterclass of tips and advice designed to help anyone who is new to presenting research or case studies. This workshop will provide a great opportunity for anyone who is new to giving public presentations or anyone who is looking to improve their personal presentation skills at conferences or in the workplace. 

8.00 - 9.00 > Registration

9.00 - 10.00 > OPENING PLENARY 

WELCOME to the 1st African Social Marketing Association Conference & Keynotes

Session Chair: Helen Duh, University of the Witwatersrand 

Welcome from AfSMA
Debbie Ellis, University of KwaZulu-Natal, Acting president AfSMA

The Future is Fusion
Jeff French, iSMA

Keynote Speaker

Babafunke Fagbemi - CCSI 

"Build. Brand. Brag. ..Thriving in a Complex Environment."

Are you struggling to start up an SBC organisation, secure funding or work with governments?
This could be challenging, but SBC expert from Nigeria, Babafunke Fagbemi shares insights on the journey of CCSI from inception to first grant, branding, survival and lessons learnt over the years to navigate complex landscapes and deliver impact. Look out for the Build. Brand. Brag. Session!

During this breakout session we will host seven parallel rooms of exciting conference sessions. Continue reading this page to find out more about the full range of accepted work as this continues to be updated as and when authors confirm their attendance. 

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1.30 - 2.30 > AFTERNOON PLENARY PANEL

Social Marketing and Food Security in Southern Africa: Challenges and Possible solutions

Chair: Lucy Chabala Kawesha, University of KwaZulu-Natal 

Panellists: 

1. Andy Du Plessis, Food Forward SA, South Africa
2. Sam Tembo, World Vision, Zambia
3. Dr. Moffat Chawala, Copperbelt University, Zambia

Aim: Food security is embedded in various environmental and regional objectives. Pinstrup-Andersen (2009), defines Food security is the country’s ability to offer its citizens access to affordable quality nutritious food. The United Nation’s second Sustainable Development Goal (SDG2) “Zero Hunger” focuses on ending hunger, achieving food security, improving nutrition and promoting sustainable agriculture. In the African Union’s Agenda 2063 “Aspiration one (1) of the African Union (AU) Agenda 2063 envisions a prosperous Africa based on inclusive growth and sustainable development with goal three (3) highlighting the importance of healthy and well-nourished citizens” (AfricanUnion).

2022 was also the African Union’s Year of Nutrition, which aimed to strengthen resilience in nutrition and food security on the continent, “strengthening Agro-food systems, health and social protection systems”(AfricanUnion, 2022, p. 1). In the same year 2022, the Food Security Information Network (FSIN) reported that there has been an alarming rise in populations in the highest phases of acute food insecurity” with more than 205.1 million people, mostly in Africa, facing food insecurity FSIN_and_Global_Network_Against_Food_Crises (2022, p. 8) .

The World Bank also adds that “As the impacts of climate change continue to intensify and global shocks upend business as usual, Sub-Saharan Africa is feeling the brunt of what has been coined “the perfect storm” – a food, fuel, and fertilizer crisis exacerbated by the war in Ukraine, scarring effects from the COVID-19 pandemic, soaring inflation, rising debt, and extreme weather.” (WorldBank, 2022, p. 1). Social Marketing finds itself at the heart of this noble global movement.

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During this breakout session we will host seven parallel rooms of exciting conference sessions. Continue reading this page to find out more about the full range of accepted work as this continues to be updated as and when authors confirm their attendance. 

This breakout will also include the special session

Designing with the Audience at the Center: Innovative Approaches and In-sights to Improve Social Marketing Outcomes

Chair: Prof. Debbie Ellis, University of KwaZulu-Natal, South Africa

Panellists: 

1. Prof. Gael O’Sullivan, Georgetown University, USA
2. Leah Taub, Premise, USA
3. Male Herbert, Corus International, South Sudan

Aim: Social marketing as a discipline needs to be more connected to the latest thinking in areas such as: user-centred design, mobile data platforms on consumer behaviour, social accountability approaches, and qualitative research methods that yield authentic and unexpected consumer insights. The Global Health sector continues to serve as a thought leader in understanding the most effective ways to integrate relevant behavioural science practices into social marketing programs. This Africa-focused panel will share several use cases on topics such as malaria prevention in Zimbabwe, COVID-19 testing across several Sub-Saharan countries, and community engagement as a key element of social accountability to improve resilience in South Sudan. We will demonstrate how insights from these social change efforts and technology platforms can strengthen traditional social marketing approaches. Given that we are unlikely to achieve the Sustainable Development Goals by 2030, and our world will only continue to pose more complex, cross-sectoral challenges, this panel will offer guidance and learnings to help researchers and practitioners consider how to expand our social marketing toolkit.

Talking to people, not at them

Chair: Jamie Arkin, AI-fluence

Panel: 

1. Zonja Penzhorn
2. Mark Kaigwa
3. Yvonne Diogo

Overview: The focus of this session will be sharing stories and experiences throughout their careers and encouraging the public to rethink how we design campaigns, not just by integrating HCD principals, but by adopting private sector principles around advertising and marketing and applying them to social impact causes.

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9.00 - 10.00 > MORNING PLENARY

Keynote Speakers

Ndinatsei Mumbengegwi – Population Services International (PSI)

 The theory behind social and behaviour change communication requires practitioners to really understand the ecosystem that the communities that are intended to adopt a certain behaviour change objective engage with on a daily basis. This process is often complex to gather all the required insights to draft an effective strategy. To achieve this, an appropriate level of capacity strengthening is required for the longevity and sustainability of specific programs. This presentation will be structured to unpack through case studies from projects executed the key learnings that facilitated successful uptake of behaviour change initiatives, challenges faced, learnings and the things that probably keep ‘us’ SBCC professionals up at night as we strive towards improving outcomes. 

Cal Bruns – Matchboxology

Who says?"  Can we improve social marketing's impact by improving our agency?

With the bulk of social development funding coming from overseas, our work as social marketing professionals is often reactive to priorities not set by ourselves.

How might we, as local social marketers with the unique ability to connect with our own variety of local audiences, play a more important role in identifying and motivating for the social marketing initiatives most needed and wanted by our African communities. 

During this breakout session we will host seven parallel rooms of exciting conference sessions. Continue reading this page to find out more about the full range of accepted work as this continues to be updated as and when authors confirm their attendance. 

This breakout will also include the following special session: 

Corporate social marketing for effective behaviour change: Lessons from the Global Smart Drinking Goals

Chair: Neo Ligaraba, University of the Witwatersrand, South Africa

Panel: 

1. Catalina Garcia, AB In Bev Foundation
2. Paul Issock, University of the Witwatersrand
3. Patricia Gurviez, AgroParisTech
4. Zoleka Lisa, South African Breweries 

Aim: This session aims to shed light on the effectiveness of corporate social marketing in promoting behaviour change that benefit society. The discussion is around the role that commercial firms can play as actors in the midstream social marketing to bring about effective behaviour change. The focus will therefore be on the impact of corporate social marketing (CSM) initiatives in persuading consumers to perform desired prosocial behaviour.

The session draws lessons from the Global Smart Drinking Goals (GSDG), a CSM initiative spearheaded by AB InBev to reduce harmful use of alcohol. Through the AB InBev Foundation (ABIF) was created in 2017 as an independent non-profit organization to help advance the GSDG and provide scientific rigor to the behaviour change process, the firms has been at the forefront of social marketing initiative geared towards reducing harmful drinking globally by identifying effective, evidence-based programs and policies for public-private partnerships to advance positive social and behaviour change.

The ABIF has successfully piloted various interventions aimed at reduction of harmful alcohol use and through rigorous testing identified impactful interventions for scale up across different geographies. The interventions being scaled up include screening and brief intervention, responsible beverage service and road safety measures. Social marketing is a critical pillar in supporting the uptake of these interventions around the world.

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12.30 - 1.30 > SPECIAL SESSION

Please be aware, that during our lunch break, our sponsors Agency For All will be holding an hour long special session: 

Agency for All: Advancing and redefining Agency on the African continent

There are significant gaps in our understanding of agency and its impact on SBC programs. Advancing understanding of agency and its impact on SBC can enhance the effectiveness of social marketing interventions, including local ownership. The USAID Agency for All project is excited to share and invite conference attendees’ contributions.

1.30 - 2.30 > SPECIAL SESSION AFTERNOON PLENARY PANEL

Changing behaviours around corruption in South Africa: Experiences & Challenges

Chair: Janine Rauch, Enhancing Accountability Technical Assistance Facility (TAF), South Africa; Ben Harris, Proof Africa, South Africa; Sphe Nzama, Proof Africa, South Africa

Panel includes members from:

- Centre for Analytics & Behaviour Change

- Corruption Watch South Africa

- Transparency & Accountability Program

Aim: The objective of this session is to reflect on a variety of efforts by anti-corruption advocates and activists effect changes in knowledge, attitudes and behaviours related to corruption in South Africa. In addition, recent evidence about disinformation and manipulation on SA social media will enable a deeper understanding of the socio-political context within which anti-corruption work is taking place.

During this breakout session we will host seven parallel rooms of exciting conference sessions.

This breakout will also include the following special session: 

Breaking The Mold: Unleashing the Power Of Community Leadership and Social Entrepeneurship

Panel: 

1. Daudi Ochieng, Social Marketing and Behavior Change Consultant to the Government of Mozambique through the National Directorate for Water Supply and Sanitation (DNAAS) with support of the World Bank Group.

2. Richard Burns, Social Marketing Consultant specializing in strategic design and implementation of SBC programs. 20 years’ experience managing, USAID, UKAID and World Bank projects, across 8 sub-Saharan countries across multiple thematic areas, including Water and Sanitation hygiene (WASH) projects in Kenya, Tanzania and Zambia.

3. Nuno Maia, Social Marketing Strategist I Social Entrepreneur I passionate by BOP Markets, BCC, C4D, Research, working on designing a Social Marketing for demand generation of feacal sludge management services in peri-urban areas in a pilot intervention over 9.000 Households.

Aim: The aim of this session is to share some examples of using Communities leaders as social change agents, some past examples of sanitation projects and have a conversation about the involvement of community leaders as social entrepreneurs as a sustainable work approach, without diminishing the collective responsibility as authority with voluntary propose. Also to call for discussion on other innovative and accelerator approaches so that donors and governments should evaluate, while analyzing the intervention cost versus impact and sustainability.

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