Johannesburg 2023

24 - 26 APRIL 2023


The conference proceedings book is now available to download via the link below. The book presents full transcripts / submission documents and posters from every accepted submission from the event.




24 - 26 April 2023

Sharing knowledge about behaviour change for social good

The African Social Marketing Association Conference (AfSMAC 2023) is organized by the newly formed African Social Marketing Association (AfSMA), a new regional branch of the long established International Social Marketing Association (iSMA) and our partners at FUSE. The conference will be a celebration of positive behaviour change and effective work tackling major African health, environmental and social issues. The conference will also be the first event of its kind hosted in Africa. For this reason, we are excited about hosting the event at the University of the Witwatersrand in Johannesburg.

The event aims to will bring together over one hundred academics, practitioners, and social policy makers from across Africa, and the other continents to consider how social marketing, social enterprise, innovation and behaviour change practice more broadly, can help solve the big social, health, economic, security and environmental challenges we all face.

The conference will present double-blind peer reviewed case studies, projects, discussion and interactive sessions from leading experts in social marketing, behavior and social change, public health, health communication, environmental sustainability and a wide range of other disciplines which further positive social and behavior change.

We are very fortunate to have the University of Witwatersrand (Wits) provide support to this event and be our host. The entire AFSMAC team are extremely excited that Wits will act as a key supporting partner for the event providing not only a location, but internal expertise, curation of the event programme, and facilitation of sessions along with a range of other support to the wider project team.
Wits and it's staff have also been instrumental in supporting this African Social Marketing Association, the principle of this event and are deeply passionate about bringing together the behaviour change community from across Africa. 


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