The African Social Marketing Association Conference (AfSMAC 2023) is organized by the newly formed African Social Marketing Association (AfSMA), a new regional branch of the long established International Social Marketing Association (iSMA) and our partners at FUSE. The conference will be a celebration of positive behaviour change and effective work tackling major African health, environmental and social issues. The conference will also be the first event of its kind hosted in Africa. For this reason, we are excited about hosting the event at the University of the Witwatersrand in Johannesburg.

The event aims to will bring together over one hundred academics, practitioners, and social policy makers from across Africa, and the other continents to consider how social marketing, social enterprise, innovation and behaviour change practice more broadly, can help solve the big social, health, economic, security and environmental challenges we all face.

The conference will present double-blind peer reviewed case studies, projects, discussion and interactive sessions from leading experts in social marketing, behavior and social change, public health, health communication, environmental sustainability and a wide range of other disciplines which further positive social and behavior change.