Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society. SMQ contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety and well-being, and address other issues to increase the social good.

Social Marketing Quarterly (SMQ) is proud to be a publishing partner of the inaugural African Social Marketing Association Conference, to be held in Johannesburg, South Africa in April 24-26, 2023. We are pleased to produce a curated collection of papers from the conference.

SkillBridge Behaviour & Learning is a tech-solution based and design-focused organisation, utilising virtual, traditional and hybrid platforms to achieve effective and measurable results for our clients.

We provide innovative, strategically driven Behaviour Change & Learning solutions for people, projects and organisations.

SkillBridge Behaviour & Learning utilises experience-based insights and Immersions – (ethnographic formative assessment approach) to guide and craft behaviour change messaging, campaigns and learning programmes using the following proprietary tools.

- Aspirational Reverse Referencing ® (A.R.R.)

- Behaviour Change Gamification

- Behaviour Change Theatre

- Human Centred Design

- Experiential Learning Methodology (E.L.M.)

Some of the organisations we have worked with include:

USAID, UKAID, Gates Foundation, Clinton Health Initiative, Marie Stopes International, Palladium, Coca-Cola, Unilever, GAIN, UNICEF,PSI and DAI.

The Centre for Communication and Social Impact (CCSI) is a leading strategic communication organization with expertise in Social and Behaviour Change (SBC) with headquarters in Abuja, Nigeria. Registered in 2001 as a Non-Governmental Organization, CCSI focuses on the central role of strategic communication to promote public policy advocacy, build brands, impact behaviours and lead in the provision of technical guidance and leadership in health and social development.

Driven by the need to contribute to the human capital development agenda, CCSI’s expertise covers:

  • Social and Behaviour Change, proudly applying the principles of communication strategy design across health and non-health areas
  • Advocacy and Stakeholder Engagement, applying its STRAPS framework for impact
  • Demand Generation
  • Research, Monitoring, Evaluation and Learning (RMEL)
  • Knowledge Management
  • Multimedia Documentation
  • Media Communications and Management
  • Entertainment Education and Transmedia Approaches
  • Brand Development & Promotion
  • Capacity Building for all cadres including community volunteers, frontline workers and media. A cornerstone in CCSI’s capacity building mantra is its Leadership in Strategic Communication Workshop (LSCW)
  • Public Relations (PR) and Brand Management (corporate, project and campaign).

CCSI’s diverse in-house expert teams have experience spanning programs, media, innovative creative design and cutting-edge research, monitoring, evaluation and learning; giving CCSI an edge in the strategic communication field.

With a fully functional media and creative arm, CCSI has worked with several clients over the years, delivering innovative brands, offering marketing and design solutions through human-centred and evidence-driven strategies. Our incredible portfolio includes working on campaigns of national significance across a plethora of issues ranging from malaria to family planning, COVID-19 prevention and vaccination, nutrition, gender empowerment, ending violence and harmful practices, good governance, anti-corruption, peace and conflict resolution, water, sanitation and hygiene (WASH) and neglected tropical diseases.

CCSI’s clients benefit from our integrated services which cover concept development through co-creation, design, pretest, implementation and measuring campaign effectiveness.

In addition to its expertise in project implementation, CCSI also occupies the advertising and Public Relations (PR) niche as it currently offers overarching strategic communications support to donor organizations, private sector organizations and Nigerian government ministries and agencies.


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