Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society. SMQ contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety and well-being, and address other issues to increase the social good.

Social Marketing Quarterly (SMQ) is proud to be a publishing partner of the inaugural African Social Marketing Association Conference, to be held in Johannesburg, South Africa in April 24-26, 2023. We are pleased to produce a curated collection of papers from the conference.


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