Cali, Colombia 2023

1 - 3 NOVEMBER

FINAL PROGRAMME AVAILABLE TO DOWNLOAD

Check out the programme page to see the provisional programme for WSMC 2023 including keynote speakers, panel sessions, key timings and our initial roster of confirmed breakout sessions.

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JOIN US FOR OUR FIRST CONFERENCE IN SOUTH AMERICA

We're are excited to confirm that the World Social Marketing Conference will be hosted in South America for the first time in it's history. Join us in fabulous Cali in Colombia this November for another engaging and inspiring event focused on social marketing and behaviour change best practice.

Inclusion, Equity and Equality
Fostering societal transformation through behaviour influence

The theme for the 8th Word Social Marketing Conference is 'Inclusion, Equity and Equality: Fostering societal transformation through behaviour influence'.

Huge progress have been made in developing effective solutions to real systemic and global health, environmental and social issues but not always for everyone.

This conference is proud to be part of the solution by bringing together professional from a wide range of sectors and disciplines all of whom are passionate about creative positive change.

This conference seeks to bring together social marketers, SBCC specialists, design thinkers, behavioural scientists, social entrepreneurs and anyone who is concerned with making positive societal change.

The event has a global reach and we are seeking presentation, workshop and panel submissions from every corner of the globe. Join us at this cross sector and cross disciplinary event with positive behaviour change at it’s core.

REGISTER HERE

REASONS TO ATTEND

Attending the World Social Marketing Conference (WSMC) can offer numerous benefits and opportunities. Here are six compelling reasons to consider attending:

Knowledge and Insights: The WSMC brings together leading experts, practitioners, and researchers from around the world, providing a unique platform to gain valuable knowledge and insights in the field of social marketing. Attendees can learn about the latest trends, best practices, and innovative strategies employed to address social issues and drive positive behavior change.

Networking Opportunities: The conference offers an excellent networking environment, allowing you to connect with professionals, peers, and influencers from diverse backgrounds who share a common interest in social marketing. Building connections at WSMC can lead to collaborations, partnerships, and future opportunities for personal and professional growth.

Professional Development: The WSMC typically features workshops, seminars, and interactive sessions that focus on skill-building and professional development. Attending these sessions can enhance your expertise in areas such as campaign design, behavior change theories, communication strategies, evaluation methods, and more. It's an opportunity to sharpen your skills and stay abreast of the latest developments in the field.

Inspirational Case Studies: The conference often showcases inspiring case studies of successful social marketing campaigns from around the world. These stories provide practical insights and examples of how social marketing can drive tangible and sustainable impact on various social issues. Such case studies can serve as a source of inspiration and ideas for your own work in the field.

Collaboration and Partnerships: The WSMC brings together a diverse range of stakeholders, including researchers, practitioners, policymakers, and representatives from nonprofit organizations and government agencies. Engaging with these individuals can facilitate collaboration and the formation of partnerships to address complex social challenges. By attending the conference, you can expand your network and explore potential collaborations to amplify the impact of your work.

Awards and Proceedings: All accepted case studies, conceptual discussion sessions, posters and research submissions will be publised in the conference proceedings book, an invaluable reasource for future reference. Submissions will also be shortlisted for the conference awards which are presented to the best work submitted to each event. 


These are just a few reasons why attending the World Social Marketing Conference can be a valuable experience for professionals interested in social marketing. The conference offers a platform for learning, networking, professional development, inspiration, and collaboration, ultimately contributing to your growth as a social marketer.

WE CREATE PLATFORMS FOR CHANGE

The mission of World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing and a range of associated behaviour change disciplines.

If you’re trying to make the world a better place by encouraging positive behaviour change in others then you’ve come to the right place. Our events, the resources available on this website, help bring professionals together and arm them with the best tools available to tackle some of the largest challenges we face in society.

We’re passionate about increasing the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels and across regional, national and international settings.

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