Luke is the Co-Founder and Managing Director of Marketing for Change®, a social enterprise that works collaboratively to influence behaviours, improve lives and deliver positive social change. He also recently established The Behaviour Change Collaborative, a non-profit organisation delivering programs to improve the mental health and wellbeing of individuals and communities.
A trans disciplinarian with extensive experience, over the past 20 years Luke has worked on behaviour change programs in Australia, Europe, South East-Asia and Africa.
During five years at The National Social Marketing Centre, Luke delivered programs, training and advice to organisations including the World Health Organisation, the European Commission, Ogilvy, the Department for International Development (DFID UK), the Pan American Health Organisation (PAHO), and DH England. He then led on the public sector spin-out of the NSMC to a social enterprise, and in 2012 co-founded The NSMC (CIC).
Recent work has included scoping strategies to reduce domestic violence against Aboriginal women and their children, strategic advice and community engagement work for the WA government’s Sustainable Health Review, and a new initiative to increase employment of people with disabilities in local government.
Luke has also worked with local authorities to apply behavioural insights and theory to influence downstream behaviours on topics relating to timely payment of rates and infringements, pool safety, waste and recycling, animal welfare, and fire preparedness.
He is a Board Member of the Australian Association of Social Marketing and The Recovery Portal and also participates on several government and NGO advisory groups. He’s an Adjunct Research Fellow at both Curtin University (Public Health), and Griffith University (Social Marketing).
Luke’s enjoys applying his knowledge of various behaviour change techniques to a broad-range of policy areas. He’s advised and delivered programs in a large number of policy domains including public health, alcohol and other drugs, public transport, disability services, sport and recreation.