Meet the Speakers

Edinburgh 2019

Special Session Speakers

Workshop Facilitators

Keynote Speakers

Mark Beaumont

Ambassador & Corporate Advisor

Mark Beaumont has cycled around the World, twice, amidst a dozen years of major expeditions and he currently holds multiple endurance World Records.  However, away from his television profile, he works with a portfolio of businesses to drive growth and behavioural change.  Mark’s passion within sport and within the businesses he works is setting success on your own terms and driving confidence and momentum.  Looking at the sporting teams that Mark has worked with, they have always created a leap in performance, rather than trying to beat next-best, for example taking 39% off the Circumnavigation World Record and bringing the pan-Africa World Record down from a time of 59 days down to 41 days.  This mindset and process is at the heart of Mark’s workshops with SSE.  His epic documentaries have taken viewers to over 100 countries, into the Arctic, the high mountains and around the Commonwealth, also surviving capsize in the mid-Atlantic.  A career like this is not possible without building dedicated teams and a business to support.  Outside of sports, media and business, Mark’s interest is within education where he dedicates his pro bono work to being Rector of the University of Dundee, Honorary President of Scottish Student Sport and Patron for the Saltire Foundation.  Mark’s work in sport and charity was honoured in the Queen’s New Years Honours 2018.  

Nancy Lee

President Social Marketing Services Inc., Teaching Associate Univ. of Washington, Strategic Advisor C+C

Nancy Lee has more than 25 years of professional marketing experience, with special expertise in Social Marketing.  She is an adjunct faculty member at the University of Washington and the University of South Florida. She conducts seminars and workshops on social marketing and marketing in the public sector and has participated in the development of more than 100 social marketing campaigns.She has been a guest lecturer at the University of Cape Town in South Africa, the Health Promotion Board in Singapore, Victoria University in Melbourne, Australia, National University of Ireland in Galway, Yale, and Oxford University. She has conducted social marketing workshops for more than 5,000 public sector employees involved in developing public behavior change campaigns.  She has delivered more than 200 social marketing trainings, most recently in Jordan for USAID, Canada for the Ministry of Health, and in Seattle for the Bill and Melinda Gates Foundation.  She has been a keynote speaker on social marketing at conferences including ones addressing Public Health, Injury Prevention, Environmental Protection and Poverty Reduction. Nancy is a member of Rotary and the City of Mercer Island's Green Ribbon Commission, has been a volunteer member of the Monterey Bay Aquarium's Seafood Watch Advisory Committee, and the Mercer Island School District's Advisory Committee.

Professor Jeff French

Conference Chair, CEO Strategic Social Marketing, Emeritus Professor Kings College London & Brighton University

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Alex Aiken

Executive Director of Government Communications, UK Government

Alex Aiken is the Executive Director of Government Communications. Based in Downing Street and the Cabinet Office, Alex is the most senior communications professional in the Civil Service. His role covers government communications strategy, management of the Cabinet Office and No.10 operation and leadership of the profession.

He was Director of Communications & Strategy at Westminster City Council, 2000-13. At Westminster he built a team that was recognised to be the best in local government and created a successful consultancy operation providing services to other organisations.

Before joining Westminster he held senior posts at Conservative Central Office, leading the Party’s Campaigns Unit from 1999-2000 and the Press Office between 1995 and 1999. He has trained politicians and officials in newly democratic states around the world in communications techniques.

He lives in Pimlico, London with his family.

Ann Don Bosco

Head of Strategy, Public Health England

Ann Don Bosco is Head of Strategy & Planning at Public Health England. She leads on the strategy, insight and evaluation for behaviour change campaigns focused around a range of public health issues. During her time at Public Health England she has developed strategies for campaigns including Change4Life, talk to FRANK, Be Clear on Cancer and new campaigns on mental health, antimicrobial resistance and sexual health. She has pioneered new approaches to research and evaluation including neuro-testing, using A/B testing for randomised control trials and consumption studies. Campaigns she has planned and evaluated have won numerous awards including the Gold Civil Service Communication Award, the Gold Public Service Communications Award and Platinum and Gold international AMEC awards.

Prior to this Ann worked for the strategy consultancy, Good Business. Here she helped organisations such as Kellogg’s, Disney and 02 to increase the impact they create through aligning profit with social impact. She also led on a number of projects for the Gates Foundation and won the Gates Foundation’s Grand Challenges based on her new idea to prevent the spread of TB in South Africa.

Outside of work Ann set up her own campaign to tackle loneliness in big cities. For this she conducted new research, spoke publicly about the issue and inspired people to start up their own initiatives around the world. She is also a Trustee of the charity Economy which aims to make economics more understandable.

Bill Novelli

McDonough School of Business, Georgetown University

Bill Novelli is a professor in the McDonough School of Business at Georgetown University. He teaches corporate responsibility, business and public policy and nonprofit management. In addition, he is leading the Global Social Enterprise Initiative for the School. He is Co-Chair of the Coalition to Transform Advanced Care (C-TAC), a national organization dedicated to reforming advanced illness care by empowering consumers, changing the health care delivery system, improving public policies and enhancing provider capacity.

From 2001 to 2009, he was CEO of AARP, a membership organization of 40 million people 50 and older. Prior to joining AARP, he was President of the Campaign for Tobacco-Free Kids, served as Executive Vice President of CARE, the world’s largest private relief and development organization, and co-founded and was President of Porter Novelli, now one of the world’s largest public relations firms.

Bill is a recognized leader in social marketing and social change. He recently served on the Dominici-Rivlin Task Force on Debt Reduction and the Institute of Medicine Committee on the Future of Nursing. He serves on several corporate and nonprofit boards.

He holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University. He taught marketing management for 10 years in the University of Maryland’s M.B.A. program and also taught health communications there.

Dr Abi Badejo

Founder of Grace + Grit Social Enterprise, Research Fellow and Lecturer, Griffith University

Dr Abi Badejo is a Social Marketer driven by Social Justice and love of problem-solving. Abi specialises in formative research, design and delivery of social innovations that seek to address complex behavioural and social problems such as human trafficking, gender inequality, child health and safety, and WASH. Abi has led several behavioural change research projects funded by organisations including Diabetes Queensland, Queensland Health, Enhance Research, PHN Brisbane North, and UNICEF Malawi. She currently leads the research, design and delivery of a Community-based Social Marketing Program funded by the North Queensland Primary Health Network (NQPHN). Abi is also the Founder of Grace + Grit Social Enterprise, which connects human trafficking survivors and other vulnerable people with legitimate training and employment opportunities. Her award winning work has been published in national and international conference proceedings and peer-reviewed journals. Abi is also a Research Fellow and Sessional Lecturer in Marketing at Griffith University.

Dulce Espelosin

Senior Manager-Training. Rare, Mexico

16-year experienced Senior Trainer in Behavior Change and Social Marketing fundamentals. Demonstrated history of community outreach by working at 15+ different countries along Latinamerica, Mozambique, Philippines & the Caribbean.  Science degree in Communications and Media Studies from Tecnológico de Monterrey with +11 years of TOP Facilitation experience.

Skilled in Nonprofit Organizations, leadership, in-person and virtual training, research techniques, impact evaluation and strategic planning. Strong social connector between protected areas and communities.

Dulce Espelosin is actually the Spanish language senior trainer for “Campaigning forConservation” at Rare, which is a 10-day Behavioral Change workshop for a broad spectrum of geographies and threats to conservation. She is currently the Director for Mexico of SMANA - Social Marketing Association of North America.

Collaborations include: USAID, The Nature Conservancy, Conservation Leadership Program, Nature and Culture International, Marine Conservation, DAI, The Mountain Institute, Canopy Bridge, Peace Corps, IFOAM Organics, Mountain Agro-Ecosystems Action Network, The International Climate Initiative – IKI, CONANP, SERNANP, Manomet and Legado.

Jeff Jordan

President and Executive Creative Director, Rescue

Jeff is President and Executive Creative Director of Rescue Social Change Group, a behaviour change marketing company. His passion for social change began in high school when he volunteered for an anti-tobacco group. Observing the lack of effective social marketing services, he started Rescue Social Change Group when he was 17 years old. While growing Rescue SCG, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from the University of California, San Diego. Today, Jeff has led Rescue SCG’s growth to five offices in the US and managing over two dozen behaviour change programs across North America, tackling issues such as tobacco, obesity and violence.

Nicci Motiang

Deputy Head of Strategy & Insight, The Scottish Government

Nicci Motiang is currently on secondment as Deputy Head of Strategy & Insight at The Scottish Government, working on a range of initiatives on diverse policy areas including Animal Welfare, Domestic Abuse and Healthcare Recruitment. She is seconded from her role as Head of Planning at The Union Agency in Edinburgh, where she led a strategy and research team working on behaviour change campaigns for public and private sector. Areas of special interest in social marketing are healthy eating, volunteering, digital platforms, health, families and parenting. Nicci has worked with The Scottish Government on their Eat Better Feel Better initiative, which helped drive 35% uplift in healthier behaviours with the target audience, as well as successful food safety and healthy eating campaigns for Food Standards Scotland.  She is currently working on The Scottish Government’s Parent Club initiative, which is loved by parents and inspired action in 40% of those surveyed. Parent Club has been recognised as a unique approach in parental social marketing and a UK public sector first.

Nicci previously worked with advertising, digital and media global agency networks in London, Vienna and Melbourne, developing strategy for a diverse range of sectors and clients. She specialises in brand development, insight generation and behaviour change campaigns. At The Union, Nicci has introduced services in behavioural economics, online qualitative research and ethnographic user testing. She is a graduate of the University of Cambridge, where she studied languages, and is fluent in German. Nicci enjoys studying and undertook her second undergraduate degree alongside work as a mature student, gaining a first class honours degree in Psychology. She has also worked as a journalist, trainee teacher and crisis line counsellor. Nicci lives in Edinburgh with her two children.

Pauline Aylesbury

Head Marketing & Insight, The Scottish Government

As Head of Marketing and Insight, Pauline is responsible for the strategic development and delivery of the Scottish Government’s social marketing initiatives, covering a breadth of policy areas including health, safety, education and climate change.

Originally from an advertising agency background, Pauline has been a practitioner of social marketing for over 15 years. Her most notable work includes initiatives for Road Safety and Climate Change and her recent cross-topic, user-centric Parental Strategy for the Scottish Government.

In 2016 Pauline established the Strategy & Insight Team – an innovative new function within Communications at the Scottish Government. The team’s focus is to provide clear, actionable, insight to develop the most effective communications for audiences to maximise reach, impact, efficacy and return on investment and to implement robust evaluation.

Pauline is a fellow of the Marketing Society and a mentor to many university students and young people. She was a keynote speaker at the UK Social Marketing conference in London and IPA Effectiveness Week in 2017. Pauline was also awarded Marketing Star of the Year 2017 and is the Chair of the Marketing Star Awards in Scotland for 2018 and 2019.

Dr. Doug McKenzie-Mohr

Founder, CBSM

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable and healthy behaviour. He has delivered workshops internationally for over 70,000 program managers.

Emily Zeigenfuse, MPH

Vice President, Director of Digital Strategy, Hager Sharp

Emily Zeigenfuse has 10+ years of experience in social media, digital strategy, and online communications. As Hager Sharp’s Vice President, Director of Digital Strategy, Emily plans, creates, and executes research-based digital strategies that enable clients to reach business objectives. In her role, Emily conducts digital research that informs campaign planning, such as audience personas, website assessments, and social media listening; leads social media content planning; plans, conducts, and reports on paid media campaigns; and measures client performance on digital channels to offer actionable recommendations to improve. She excels at synthesizing complex data to draw out insights that guide the planning of effective digital strategies.

Emily has worked on numerous digital communications campaigns and social marketing programs throughout her career. She leads the digital work for a breast cancer awareness campaign called Bring Your Brave and was instrumental in planning for the launch of an updated U.S. Department of Agriculture, Food and Nutrition Service’s Special Supplemental Nutrition Program for Women, Infants, and Children, Loving Support Makes Breastfeeding Work campaign to promote breastfeeding. In past roles, Emily has led digital planning for programs supporting heart healthy behaviors, safe driving, and sexual and reproductive health, among others.

Emily earned a bachelor’s degree in political communication from The George Washington University and a Master of Public Health degree from The Johns Hopkins University.

Jennifer Wayman

President and Chief Executive Officer, Hager Sharp

Jennifer leads Hager Sharp with a creative and entrepreneurial spirit. As one of the nation’s most sought-after experts in social marketing, she has built a career out of making positive change in the world. She oversees and provides senior counsel as needed across all agency clients, particularly in the areas of: strategic communications planning, message development, communication research and evaluation, issues management, crisis communications, message and media training, stakeholder engagement, and public-private partnerships.

Jennifer has more than 25 years of experience leading national social marketing and public health communications initiatives and campaigns for nonprofit organizations, Fortune 100 companies, and federal agencies. She guides strategic planning for national initiatives across a range of sectors and has counseled such clients as the U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, Centers for Medicare and Medicaid Services, Federal Emergency Management Agency, Food and Drug Administration, National Institutes of Health, U.S. Department of Agriculture, AmeriCares, First Lady Michelle Obama’s Let’s Move! Campaign, as well as Merck, Pfizer, GlaxoSmithKline, and the American Hospital Association.

Jennifer has extensive and proven experience leading campaigns that result in pervasive social change. This has included leading the creation and implementation of The Heart Truth®, an award-winning campaign that started the women’s heart health movement with its signature Red Dress symbol, Screen for Life, a colorectal cancer awareness campaign that has helped to increase screening for early detection, and STRONG WOMEN, INSIDE & OUT, a osteoporosis education and advocacy program that ensured access to bone density testing for mid-life and older women nationwide.

An expert in public health and safety, she has deep expertise in topics ranging from behavioral science and public-private partnerships to women’s health, healthy aging, cardiovascular disease, cancer, vaccines, and violence prevention. Before joining Hager Sharp in 2015, she built and led Ogilvy’s social change team across the U.S.

Jennifer is a respected thought leader in her field, serving on the editorial board of Social Marketing Quarterly, as a board member of the International Social Marketing Association, as a member of the planning committee for the bi-annual World Social Marketing Conference, and as a member of the Awareness Leadership Council for the Capital Area Food Bank. She is a frequent university lecturer, contributor to the social change marketing literature, and speaks on marketing social change at international and national conferences.

She holds a Master of Health Science in behavioral science and health education from The Johns Hopkins University Bloomberg School of Public Health, and a Bachelor of Science in business and economics with a concentration in marketing from Lehigh University. She was named the 2007 Washington PR Woman of the Year by Washington Women in Public Relations.

Radika Howarth

Cultural Insight Specialist & Behaviour Change Consultan

Radhika is a cultural insight specialist, and a behaviour change consultant. She has over 20 years of experience of qualitative research with black and minority ethnic communities.  

She has considerable experience of working with hard to reach and marginalised communities and specialises in bringing the voices of excluded and vulnerable communities into the process of policy-making and communications planning.  She has worked on research projects on issues as diverse as crime, drug misuse, community cohesion, education, public health, media and communications.

Radhika is a subject matter expert in the area of ‘culture and its impact on health and health seeking behaviours’. She has worked on a number of projects for the Department of Health and NHS designed to gain consumer insight and develop behaviour change communications on public health issues such as cancer, diabetes, and dementia, especially for Black and Minority ethnic communities. 

She is fluent in several South Asian languages - Bengali, Urdu and Hindi.

She is currently working as a consultant for the West London Clinical Commissioning group (NHS) as an Inclusion and Equalities Advisor for the North Kensington (Grenfell) Recovery programme.

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