4-5 June 2019
Keynote speakers confirmed.
Initial programme live.
We’re excited to be hosting the 6th World Social Marketing Conference in Edinburgh!
We encourage you to join us for what we will be a must attend event for social marketers and those passionate about fostering positive behaviour in our communities.
Why Should I Attend?
Take advantage of exclusive pre and post conference training workshops
Hear over 100 peer reviewed presentations, guest speakers, panel sessions and debates from leading behaviour change professionals
WSMC is an international multi-sector event, it’s a hub for sharing ideas and making new connections
Submit an abstract or case study for presentation or pitch your idea for an interactive session and showcase your work at the next WSMC event
The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.
We are committed to running the World conference at locations around the world every two years to in order to build a truly global community of Social Marketers. At our last conference representatives from over 35 countries came together to exchange ideas and good practice.
Social Marketing is a set of evidence and experience based concepts techniques and principles that provide a systematic approach to understanding behaviour and developing social interventions that work. It is a fusion of science, experience and practical ‘know how’.
New ideas and evidence will be presented by global thought leaders and practitioners. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the world.
Meet the Speakers
Meet the Committee
“WSMC is the most in-depth, most comprehensive professional conference on the science of behavior change. The meeting covers a broad range of disciplines, strategies, and processes for behavior change.”
Professor Doug Evans, George Washington University
“Every time I attend, I come away buzzing with new ideas and a deep sense of optimism based on the fact that there are so many dedicated and smart people working to develop better ways of tacking the world’s problems.”
Professor Jeff French, CEO Strategic Social Marketing
“If you are trying to change behaviors to the greater good, this is the conference for you.”
Jeff Jordan, President & ECD at Rescue
WSMC in numbers
Peer reviewed presentations