Programme

Edinburgh 2019

Programme

3 June 2019

09:00 to 17:00 WORKSHOP - Adding a “T” (Technology) into the 4 Ps

Session Facilitators: Jennifer Wayman & Emily Zeigenfuse

Session content overview:

Technology is a powerful tool to help social marketers. In this workshop, attendees will learn how innovative technologies can be incorporated into audience research, as well as planning, executing, and measuring social marketing programs.

Full day workshop: GBP 240.00

09:00 to 17:00 WORKSHOP - Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing

Session Facilitator: Dr Doug McKenzie-Mohr

Session content overview:

This one-day workshop with Dr Doug McKenzie-Mohr, internationally renowned social marketer and founder of community-based social marketing, provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and healthy behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to develop their own programmes.

Full day workshop: GBP 240.00

10:00 to 17:00 WORKSHOP - Planning and Evaluation: Social Marketing Projects and Programmes

Presenters: Prof Jeff French

Workshop Description:

The aim of this interactive workshop session will be to explore in detail the key elements necessary when planning and evaluating Social Marketing projects and programmes. The workshop will be based on the European Centre for Disease Control technical guidance model for Social Marketing using the STELA planning framework (Scope, Test, Enact, Learn and Act). Participants will explore the ten key tasks involved in the approach and have an opportunity to engage in planning and analysis tasks. Key concepts of value creation development and selection will be covered as will the development of robust evaluation planning and reporting.

Full day workshop: GBP 240.00

10:30 to 12:30 City Tours with Invisible Cities

Invisible Cities is a Social Enterprise. This means we are a social business with a social conscience. We train people affected by homelessness to become walking tour guides of their own city and offer these alternative tours to tourists and locals.

Our training focuses on confidence building, public speaking and customer service.

Tours will be available at 10.30 am / 11.30 am / 12.30 pm.

The tour will take in key highlights of the Edinburgh landscape as well as offering some insights into the city which you may not expect! Tours will last roughly two hours and will end at in a local café where you can further quiz your tour guide on their experiences in the city or simply enjoy a nice drink.

Find out more about invisible cities here - https://invisible-cities.org/mission-statement

Tours can be booked at the conference registration desk at £25 per person. Max tour size 12 people.

11:30 to 13:30 City Tours with Invisible Cities

Invisible Cities is a Social Enterprise. This means we are a social business with a social conscience. We train people affected by homelessness to become walking tour guides of their own city and offer these alternative tours to tourists and locals.

Our training focuses on confidence building, public speaking and customer service.

Tours will be available at 10.30 am / 11.30 am / 12.30 pm.

The tour will take in key highlights of the Edinburgh landscape as well as offering some insights into the city which you may not expect! Tours will last roughly two hours and will end at in a local café where you can further quiz your tour guide on their experiences in the city or simply enjoy a nice drink.

Find out more about invisible cities here - https://invisible-cities.org/mission-statement

Tours can be booked at the conference registration desk at £25 per person. Max tour size 12 people.

12:30 to 14:30 City Tours with Invisible Cities

Invisible Cities is a Social Enterprise. This means we are a social business with a social conscience. We train people affected by homelessness to become walking tour guides of their own city and offer these alternative tours to tourists and locals.

Our training focuses on confidence building, public speaking and customer service.

Tours will be available at 10.30 am / 11.30 am / 12.30 pm.

The tour will take in key highlights of the Edinburgh landscape as well as offering some insights into the city which you may not expect! Tours will last roughly two hours and will end at in a local café where you can further quiz your tour guide on their experiences in the city or simply enjoy a nice drink.

Find out more about invisible cities here - https://invisible-cities.org/mission-statement

Tours can be booked at the conference registration desk at £25 per person. Max tour size 12 people.

12:30 to 15:00 Pre-registration

Early collection of delegate packs will be available from 12.30 on Monday at the main conference registration desk. The presentation drop for anyone presenting at the conference will also be open from this time.

18:00 to 20:00 Welcome Drinks – Free to all delegates

Location: Main conference foyer, Sheraton Grand Edinburgh

Join the World Social Marketing Conference Committee, workshop facilitators, and delegates for free drinks and networking. The drinks will be opened with a short address, will give remarks on the evolving social marketing landscape and what to expect in the coming two days.

4 June 2019

08:30 to 10:15 Opening plenary

Speakers: Pauline Aylesbury, Nicci Motiang, Ann Don Bosco, Alex Aiken

Official Welcome and Opening Remarks

The conference will be officially opened by Academic Chair Prof Sally Dibb and representatives from the Scottish Government.

Session Chair: Prof Sally Dibb, WSMC Academic Chair, Coventry University

Keynote Presentations

  • Pauline Aylesbury & Nicci Motiang - Scottish Government
  • Ann Don Bosco - Public Health England
  • Alex Aiken - UK GOV, Cabinet Office
10:15 to 10:45 Coffee & Networking
10:45 to 12:30 Breakout sessions

Speakers: Professor Jeff French

Enjoy a range of parallel breakouts across 6 rooms selected from the call for papers mixed in with a small number of invited presentations, interactive and discussion sessions. Highlights in this breakout session include…

SPECIAL PRESENTATION: '25 Years in Social Marketing. A reflection on lessons learned and looking to the future'

Presenter: Nancy Lee
Time: 10.45 – 11.30
Room: Glamis  

PANEL SESSION: Ethics in Social Marketing

This insightful session will present the current work on the new Ethical Social Marketing Standards being developed by the International Social Marketing Association (iSMA) and will involve an interactive ‘Ethics Ramble’ through some of the current ethical issues facing social marketers.

Panelists: Prof Jeff French, Dr Lynne Eagle, Dr Krzysztof Kubacki
Time: 10.45 – 12.00
Room: Edinburgh Suite

12:30 to 13:30 Lunch
13:30 to 14:30 Afternoon plenary

Speakers: Dr Abi Badejo, Bill Novelli

Session Chair: Matt Howick, Social Marketing Gateway

Keynote Presentations

  • Professor Bill Novelli - Georgetown University
  • Abi Badejo - Grace & Grit Social Enterprise, Griffith University
14:30 to 15:00 Coffee & Networking
15:00 to 17:00 Breakout sessions

Enjoy a range of parallel breakouts across 6 rooms selected from the call for papers mixed in with a small number of invited presentations, interactive and discussion sessions. Highlights in this breakout session include…

PANEL SESSION: The Evidence Base for Social Marketing

There is a large and growing evidence base for the effectiveness of social marketing. But many challenges have emerged in recent years, including the ubiquitous presence of digital media and understanding its effects on behavior, the need to translate and disseminate evidence to policy makers to ensure support for social marketing, and the importance of engaging and co-developing evidence with diverse stakeholders worldwide. This plenary panel presents perspectives on the nature, current state, and future of social marketing evidence from the academic, donor, and practitioner sectors.

Session Chair: Prof Doug Evans, George Washington University

Panelists:

  • Dr Diogo Veríssimo – Oxford University
  • Dr Sohail Agha – Bill and Melinda Gates Foundation
  • Prof Jeff French – Strategic Social Marketing

Time: 3.00 – 4.00
Room: Edinburgh Suite

Keynotes in Conversation and extended Q&A

Put your questions to our speakers in a more intimate sitting during this extended Q&A and discussion session.

Session Chair: Gael O’Sullivan, Georgetown University

Keynotes:

  • Nicci Motiang - Scottish Government
  • Ann Don Bosco - Public Health England
  • Prof Bill Novelli - Georgetown University
  • Dr Abi Badejo - Grace & Grit Social Enterprise, Griffith University

Time: 3.00 – 3.45
Room: Glamis

19:15 to 23:30 Burns Night Gala Dinner & Awards

Location: Main conference foyer & Edinburgh Suite

Join keynote speakers, panelists and social marketing experts from across the world at the Burns Night themed gala dinner. We’ll be piping in the Haggis and giving delegates a taste of a traditional Burn’s Night dinner on what will be a great evening for networking and celebrating the 2019 round of World Social Marketing awards.

19.15 – 20.00 Pre-diner drinks from in the main conference lobby area

20.00 Doors open

20.10 Special Pre-dinner Presentation – speaker tbc

20.20 – 22.30 Gala dinner and ceremony of the World Social Marketing Achievement Awards

22.30 – 11.30 Drinks and networking

5 June 2019

09:00 to 10:15 Morning plenary

Speakers: Jeff Jordan, Dulce Espelosin

Welcome and Opening Remarks

Session Chair: Prof Jeff French, WSM Conference Chair

Keynote Presentations

  • Dulce Espelosin - Senior Manager, Rare, Mexico
  • Jeff Jordan - President and Executive Creative Director, Rescue
10:15 to 10:45 Coffee & Networking
10:45 to 12:30 Breakout sessions

Enjoy a range of parallel breakouts across 6 rooms selected from the call for papers mixed in with a small number of invited presentations, interactive and discussion sessions. Highlights in this breakout session include…

PANEL - Food: Social change impacting health and environment

Food transects not only health but the environment. It is a topic working at a nexus. Many groups strive to change behavior and social systems in relationship to food. This includes topics such as food waste, food nutrition, food safety, food security, etc. Come to this interactive panel to learn more.

Panel to include:

      • Lynn Mann - Food for Good, Scotland
      • Kelley Dennings - Action Research & Social Marketing Association of North America (SMANA)
      • Dr Nadina Luca - ESMA Board Member & Lecturer in Marketing, University of York

Time: 10.45 – 12.00
Room: Edinburgh Suite

PANEL – Exploring the difference and interface between health communication, SBCC, COMBI, C4D and social marketing

Join the current iSMA president and a range of behavior change practitioners as they discuss the merits, differences and interchange of a range of models and approaches to creative positive behavior change.

Session Chair: Patrick Cook, iSMA President
Time: 10.45 – 12.00
Room: Edinburgh Suite

12:30 to 13:30 Lunch
13:30 to 14:30 Afternoon plenary

Social Marketing: The Next Generation

Session Chair: Patrick Cook, iSMA President

This special session follows up on the successful “Future Speaks” panel session from the 2013 World Social Marketing Conference in Toronto, and the “The Future > The Now Speaks” panel session from the 2015 World Social Marketing Conference in Sydney and Social Marketing: The Next Generation session which took place at the 2017 conference in Washington.

This session will feature a panel of three emerging social marketing academics and practitioners discussing some of the most important issues and challenges in the field.

14:30 to 16:00 Breakout sessions

Enjoy a range of parallel breakouts across 6 rooms selected from the call for papers mixed in with a small number of invited presentations, interactive and discussion sessions. Highlights in this breakout session include…

PANEL SESSION - Critical Social Marketing: Reflecting on WSMC 2019

This panel will take a reflective view on the material presented at the conference, picking out themes, trends and areas worthy of a critical eye. Join our panel as they explore current approaches and methods of behavior change and ask how they may be enhanced.

Session Chair: Prof Sally Dibb - Coventry University

Panel to include: Dr Ross Gordon - Associate Professor, Macquarie University, Sydney

Time: 2.30 – 3.30
Room: Glamis

16:00 to 16:30 Coffee & Networking
16:30 to 17:15 Closing panel debate

Speakers: Professor Jeff French

The Critical Collaboration Debate

This session will be a facilitated opportunity to share your ideas and key takeaway points from the conference. The session will be built around asking delegates about the big issues and key learnings from the conference to create live delegate input for the panel to discuss.

Our panel will invite comment from delegates and there will be an open mic for delegates to make points, ask questions of the panel and delegates and suggest courses of action.

Summing up & thanks

Professor Jeff French, Conference Chair, CEO Strategic Social Marketing

6 June 2019

10:30 to 12:30 City Tours with Invisible Cities

Invisible Cities is a Social Enterprise. This means we are a social business with a social conscience. We train people affected by homelessness to become walking tour guides of their own city and offer these alternative tours to tourists and locals.

Our training focuses on confidence building, public speaking and customer service.

Tours will be available at 10.30 am / 11.30 am / 12.30 pm.

The tour will take in key highlights of the Edinburgh landscape as well as offering some insights into the city which you may not expect! Tours will last roughly two hours and will end at in a local café where you can further quiz your tour guide on their experiences in the city or simply enjoy a nice drink.

Tours can be booked at the conference registration desk at £25 per person. Max tour size 12 people.

11:30 to 13:30 City Tours with Invisible Cities

Invisible Cities is a Social Enterprise. This means we are a social business with a social conscience. We train people affected by homelessness to become walking tour guides of their own city and offer these alternative tours to tourists and locals.

Our training focuses on confidence building, public speaking and customer service.

Tours will be available at 10.30 am / 11.30 am / 12.30 pm.

The tour will take in key highlights of the Edinburgh landscape as well as offering some insights into the city which you may not expect! Tours will last roughly two hours and will end at in a local café where you can further quiz your tour guide on their experiences in the city or simply enjoy a nice drink.

Tours can be booked at the conference registration desk at £25 per person. Max tour size 12 people.

12:30 to 14:30 City Tours with Invisible Cities

Invisible Cities is a Social Enterprise. This means we are a social business with a social conscience. We train people affected by homelessness to become walking tour guides of their own city and offer these alternative tours to tourists and locals.

Our training focuses on confidence building, public speaking and customer service.

Tours will be available at 10.30 am / 11.30 am / 12.30 pm.

The tour will take in key highlights of the Edinburgh landscape as well as offering some insights into the city which you may not expect! Tours will last roughly two hours and will end at in a local café where you can further quiz your tour guide on their experiences in the city or simply enjoy a nice drink.

Tours can be booked at the conference registration desk at £25 per person. Max tour size 12 people.

13:00 to 17:00 WORKSHOP - Defining Your Audience's Pathway to Behavior Change

Presenter: Jeff Jordan

Workshop Description:

This workshop will provide an overview of how health communications and social marketing can contribute to health behavior change by exploring the behavior change pathways of knowledge, ability, and norms. Following the framework, the session will explore the components of effective behavior change initiatives, including segmentation and targeting, as well as case studies showcasing how each pathway has been successfully implemented within a specific community and through a specific program. Evaluation best practices will be shared and tips for setting up a social marketing program for success from the time a behavioral challenge is identified and a strategic pathway is selected, through campaign development, implementation and evaluation.

Finally, participants will engage in interactive exercises that allow them to apply the Behavior Change Pathways Framework and evaluation principles to their local communities. Challenges and tips for identifying the strategy that will drive the most impact with the most efficient use of often scarce funds will be explored through peer-to-peer discussions and case studies.

Workshop Outcomes:

By the end of this workshop, participants will have a strong foundation of behavior change science to guide their programs at home. Workshop participants will leave with the outline of an action plan that is tailored to their specific area of focus. This workshop provides an opportunity to reflect on learnings from the conference and to incorporate new knowledge into your social marketing intervention. 

Half day workshop: GBP 120.00


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