Behaviour and Social Marketing Collective UK is a developing UK-based network for people working in social marketing, behaviour change and related fields.

Created as a light-touch, collaborative space, the Collective aims to bring together practitioners, academics, researchers, policy colleagues and organisations who are interested in using evidence, insight and engagement to support positive social and behavioural change.

The Collective is being developed to strengthen connections across the UK social marketing and behaviour change community. It will provide a space to share knowledge, highlight projects, exchange learning and explore opportunities for collaboration across sectors, disciplines and regions.

Our initial focus is to:

• Facilitate stronger collaboration between academics and practitioners working in social marketing and behaviour change.
• Share insights, projects, events and opportunities from across the UK and beyond.
• Support informal peer learning and knowledge exchange.
• Create a national community that helps strengthen the visibility, quality and impact of social marketing practice.

The Behaviour and Social Marketing Collective UK is intended to be practical, open and collaborative. It is not about creating another heavy structure or formal membership body. It is about making it easier for people working in this space to find each other, learn from each other and work together where shared interests and opportunities emerge.