Conference Venue

AfSMAC 2026 will be held at the Onsi Sawiris School of Business at The American University in Cairo (AUC) from 10–12 November 2026.

About The American University in Cairo

The American University in Cairo is one of Egypt’s leading universities and a major centre for higher education, research and international collaboration in the Middle East and Africa.

AfSMAC 2026 will be hosted by AUC’s Onsi Sawiris School of Business, which has a long history of developing leaders, entrepreneurs and change-makers. The School is among an elite group of business schools worldwide to hold the prestigious triple crown accreditation of AACSB, EQUIS and AMBA, and has been consistently recognised as one of Africa’s leading business schools.

AUC’s modern New Cairo campus provides an excellent setting for three days of learning, discussion and collaboration, bringing together social marketers, behaviour change professionals, researchers, policymakers and practitioners from across Africa and around the world.

With purpose-built teaching and meeting spaces and a vibrant international academic community, the campus provides an ideal home for AfSMAC 2026 and its focus on Behaviour Change for Sustainable Social Impact: Integrating Policy, Community and Individual Action.

Hotel Accommodation

AfSMAC 2026 has partnered with Spice DMC, our local destination management partner in Cairo, to offer delegates special conference rates at two selected hotels.

THESE HOTEL OFFERS ARE AVAILABLE FOR RESERVATION UNTIL 1 SEPTEMBER 2026. WE RECOMMEND BOOKING AS SOON AS POSSIBLE TO SECURE YOUR PREFERRED OPTION.

Renaissance

Single room: $265 USD per night

Dusit

Single room: $335 USD per night

Room rates include applicable taxes and service charges. A 3% credit card booking fee applies.

How to book

To reserve your accommodation, please email Islam@spice-dmc.com and provide:

• Your full name
• Email address
• Nationality
• Dates of stay
• Your preferred hotel

Please use the email subject line “AfSMAC Accommodation”.

Accommodation is booked directly with Spice DMC and is subject to availability, so delegates are encouraged to make their arrangements early.