Ottawa 2019

1 October 2019

WORKSHOP - Advocating with Skill

Speakers: Francois Lagarde

Advocating with Skill

Session Facilitators: François Lagarde, Ariane Cyr, Fannie Dagenais 

Session content overview:

Most social marketing initiatives involve communicating with decision-makers to advocate the adoption of policies or measures aimed at creating supportive environments for behavioural change or addressing the root causes of a given social issue. Developing advocacy skills is essential for anyone who wants to successfully influence elected and senior officials in governments and municipalities or other public, non-profit and private sector organizations. This three-hour workshop will provide practical tools in both English and French. Participants will work through a series of concrete questions designed to help them effectively plan, deliver and evaluate advocacy strategies, as well as improve their range of professional skills and their organizational capacity. During the workshop, we will present our Rallying tool (Pour rallier), which was developed during a two-year process that involved thousands of locally-based practitioners and leaders in Quebec (Canada) and included a comprehensive survey of their advocacy-related needs. Topline results of the survey will be shared at this workshop. We will also present two case studies from the local and provincial levels, one specifically based on Quebec’s Early Childhood Observatory. 

WORKSHOP - Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing

Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing

Session Facilitator: Dr Doug McKenzie-Mohr

Session content overview:

This one-day workshop with Dr Doug McKenzie-Mohr, internationally renowned social marketer and founder of community-based social marketing, provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and healthy behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to develop their own programmes.

Full day workshop: GBP 240.00

Dr. Doug McKenzie-Mohr, CBSM

Dr. Doug McKenzie-Mohr

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable and healthy behaviour. He has delivered workshops internationally for over 70,000 program managers.

Here are some recent, anonymous evaluations:

"Fantastic. Simply invaluable”

“A fabulous workshop”

“By far, the best workshop I’ve attended — on any topic!!!”


“Enormously beneficial”

“Highest quality training I have ever had the fortune to be part of”

“A life-changing event”

“Completely transformed my approach to my work”.

WORKSHOP - Keeping Causes Relevant During Changing Times

Keeping Your Causes Relevant During Changing Times

Session Facilitators: Brooke Tully

Session content overview:

People’s expectations of organizations they interact with and support are changing rapidly, and the bar is being set higher than ever. Today, people expect organizations, institutions, corporations and governments to be:

  • Transparent and trustworthy;
  • Authentic in their communication;
  • Empathetic to their experiences; and
  • Super easy to interact with.

That’s a lot!

If you’re responsible for reaching out and engaging members, volunteers, donors, communities, and supporters for your cause. Or if you design and deliver unique experiences for these audiences. Or if you’re starting a new social change project or organization. Or – more likely – you do all of these things, then these are expectations you can’t afford to ignore.

These shifts impact the methods we use to engage audiences, build trust, and motivate them to take action. This workshop explains why these shifts are happening and how it impacts social change efforts, while also highlighting opportunities to meet (or even lead) these rising expectations.

In this full-day workshop, we will explore different options for meeting expectations with the aim of identifying realistic and achievable ways your program can stay ahead. You’ll leave the workshop with a set of ideas that will create more substantive engagement with your audiences to achieve social change outcomes.

 By the end of this workshop, participants will be able to:

  1. Select trends that are best suited for their program or organization.
  2. Develop an initial set of 1-3 ideas for how their program/organization can adopt the trends.
  3. Create a plan to research and test ideas to determine which ones are most realistic to achieve while also meeting consumer needs.
  4. Advocate internally for why ideas are critical for keeping programs relevant.

Your social change efforts are too important to get left behind, so let’s find ways to keep it interesting, engaging, and relevant.

2 October 2019

08:30 to 10:00 Opening Plenary

The conference will be opened by the conference chair, followed by 2 keynote speakers. 

10:00 to 10:30 Coffee Break
10:30 to 12:15 Morning Breakouts

There will be a selection of presentations showcasing behaviour change campaigns and emerging research. If you are interested in submitting something, the call for abstracts closes June 28th. 

12:15 to 12:45 Morning Plenary

There will be time for one keynote presentation before lunch.

12:45 to 13:45 Lunch
13:45 to 14:30 Panel Plenary
14:30 to 16:15 Afternoon Breakouts

There will be a selection of presentations showcasing behaviour change campaigns and emerging research. If you are interested in submitting something, the call for abstracts closes June 28th. 

16:15 to 17:00 Closing Plenary
18:00 to 19:15 Networking Drinks

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