Pam’s journey to social marketing was an indirect route after a 20 year career as a Canadian Armed Forces logistics officer where she specialized as a Food Services Officer. Feeding soldiers in Canada and on deployed missions might not be the idea of a traditional social marketing environment, but the challenges influencing real behaviour change with a specialized audience require innovation and engagement. She brings a wide range of organizational, operational and leadership skills.
Trained as a dietitian, she has worked as a nutritionist in public and community health in policy and program development and implementation focusing on healthy eating and active living. She has a special interest in adult education and training.
Returning to Canadian Armed Forces as a civilian, she now provides the strategic communications, social marketing advice, products, expertise and coordination for the Department of National Defence/Canadian Armed Forces public health promotion programs for military members in-garrison, on deployments and, by extension, to their families and others in their occupational, family and social environments.