Meet the Committee

Ottawa 2019

Planning Committee

Brian J. Biroscak

Senior Research Scientist, Weitzman Institute, Community Health Center, Inc.

Brian Biroscak is Senior Research Institute in the Weitzman Institute at Community Health Center, Inc. (Middletown, Connecticut, USA). His line of research is focused by a social justice perspective with emphases on violence and injury prevention. He has a strong research interest in system dynamics modeling, which utilizes ‘feedback’ insights and computer simulation to hypothesize, test, and refine explanations of systems change. His background in social marketing—which integrates commercial marketing with other approaches to influence behaviors that benefit individuals and the greater social good—is particularly valuable for prevention efforts. As Evaluation Lead for the CDC-funded Florida Prevention Research Center at the University of South Florida, he works to increase the research and evaluation capacity of their staff and students. Concurrently, he seeks to do the same as Senior Research Scientist for the Weitzman Institute.

Francois Lagarde

Vice-President, Communications and Collective Engagement. The Chagnon Foundation

François Lagarde, M.A., has held the position of Vice-President, Communications and Collective Engagement, since 2012. The Chagnon Foundation is Canada’s largest family foundation and is dedicated to the prevention of poverty through educational success of children and youth in Quebec. François brings to the Foundation his exceptional experience and achievements. Since serving as Vice-President of ParticipACTION in the 1980s, he has acted as a consultant in social marketing and communications for more than 170 community, public and philanthropic organizations at every level. He is also an adjunct professor in the School of Public Health at the University of Montreal, where he teaches social marketing since 1999. He received the University of Montreal Award for Excellence in Teaching. He has built up a solid reputation both nationally and internationally. As a sought-after speaker and trainer, he has taught in all the Canadian provinces as well as in 12 other countries. He has written dozens of publications on social marketing and health promotion. He is a member of the Editorial Board of Social Marketing Quarterly.

Jim Mintz

Managing Partner and Senior Consultant CEPSM, SMANA Board Member

Jim Mintz is a Managing Partner and Senior Consultant of the Centre of Excellence for Public Sector Marketing . He is formerly Program Director of the Professional Certificate in Public Sector and Non-Profit Marketing at Sprott School of Business. He has also lectured in the Undergraduate Program at Sprott in marketing communications and non-profit/public sector marketing.

He also lectured in non-profit and public-sector marketing at the University of South Florida, College of Public Health (Tampa) and was Adjunct Professor of Marketing in the School of Management at the University of Ottawa (BComm & MBA). He served on the External Advisory Council for School of Public Health - University of Alberta and the Treasury Board Secretariat Committee for the Federal Government Communications Policy. He was elected to Board of Directors of the Canadian Public Health Association . Founding member of International Social Marketing Association and on board of directors Social Marketing Association of North America (SMANA).

Formerly Director of Marketing and Corporate Communications at Health Canada. His responsibilities included directing marketing and communications campaigns in several health areas. Responsible for all marketing communications (advertising), strategic alliances and partnerships in the marketing area, publishing, exhibits, audio-visual, and web services He developed a bilingual online e-learning social marketing tool.

Jim served on the Professional Chapters Council of the American Marketing Association (AMA) International in Chicago and was President of the AMA Chapter in the National Capital Region. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.

He has a varied academic educational background in the fields of marketing, advertising & public administration in both advanced marketing management & advertising. He has provided public sector marketing advice & consultation across Canada, USA, Europe, Australia and Africa.

He has been involved in federal government marketing & communications initiatives in areas such as health, environment, energy conservation & public safety. He also consults in ‘branding’ for government and non-profits/associations as well as providing expertise in partnerships & strategic alliances & public-sector marketing of products & services.

Prior to joining the federal government, he held marketing positions in the private sector, & crown corporations. He was Advertising Coordinator at Eaton’s (Montreal) and Manager, Advertising and Promotion at Canada Post Corporation. As well, his experience includes working at a large advertising agency. Prior to joining Health Canada, he worked at several federal government departments in senior marketing and communication positions. Fluent in both English & French (Government designation CCC). He has Federal Government Security Clearance.

Pamela Hatton, RD, MSc

Strategic Communications Manager, Force Health Protection, National Defence/ Government of Canada

Pam’s journey to social marketing was an indirect route after a 20 year career as a Canadian Armed Forces logistics officer where she specialized as a Food Services Officer. Feeding soldiers in Canada and on deployed missions might not be the idea of a traditional social marketing environment, but the challenges influencing real behaviour change with a specialized audience require innovation and engagement. She brings a wide range of organizational, operational and leadership skills.

Trained as a dietitian, she has worked as a nutritionist in public and community health in policy and program development and implementation focusing on healthy eating and active living. She has a special interest in adult education and training.

Returning to Canadian Armed Forces as a civilian, she now provides the strategic communications, social marketing advice, products, expertise and coordination for the Department of National Defence/Canadian Armed Forces public health promotion programs for military members in-garrison, on deployments and, by extension, to their families and others in their occupational, family and social environments.

Sandra Paredes

Health Communications Specialist, Westat, SMANA President

Sandra Paredes is a health communications specialist at Westat.  As a researcher and mission-driven problem solver, she designs solutions for high-profile and complex problems fuelled by a deep belief that health and well-being are a basic human right.  Sandra works with Federal health agencies to develop health communications campaigns using social marketing and design thinking. As a native Spanish speaker, she develops Spanish-language health education materials.  Sandra graduated from Cornell University with a bachelor’s in psychology and minor in Spanish literature and holds a master’s degree in communication from Johns Hopkins University with a concentration in health communication.

Tracey Haldeman

President & Owner, Pinnacle Communications, SMANA Board Member

Tracey wanted to make a difference in the world. Her role as President and owner of Pinnacle Communications has allowed her to do just that. She has been a practitioner in the field of social marketing, brand development, advertising and communication for 29 years. Tracey has a deep understanding of designing and implementing strategies for campaign success. Her most recent projects include smoking cessation and prevention, reduction of infant mortality, diabetes prevention and control, binge drinking prevention, opioid misuse and abuse prevention, and environmental protection and sustainability. In 2009 she contributed to Social Marketing Quarterly with her article “Implementing a Community-Based Social Marketing Program to Increase Recycling”. Tracey holds a master's degree in Communication, Culture & Technology from Georgetown University and lives in Baldwin, MD with her husband Brian, three daughters, and six goldfish.


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