THE FIRST AFRICAN SOCIAL MARKETING CONFERENCE WILL BE TAKING PLACE IN JOHANNESBURG
The City of Johannesburg, commonly known as Joburg or Jozi is the financial and industrial metropolis of South Africa. Johannesburg is a vibrant, leading commercial city, and the economic powerhouse on the African continent. The city is one of the largest urban complexes on the African continent. It extends over 500 square kilometres and includes more than 500 suburbs and townships. Johannesburg lies in the most heavily populated and urbanized part of South Africa. It is a cosmopolitan city, made up of many different groups of people. A centre of finance, Johannesburg is home to Africa’s major corporations, including the gold- and diamond-mining companies, manufacturing industries, and the Johannesburg Stock Exchange.
Built on a rich history of gold mining, the city is rapidly evolving from an edgy safari stopover to a vibrant hub for arts and culture. Cutting-edge contemporary galleries with groovy restaurants, cafés, and art studios, now rank among the city's top tourist attractions, along with the poignant Apartheid Museum, Hector Pieterson memorial, Nelson Mandela house in Soweto, and Constitution Hill. Tourists can commune with wildlife at a popular lion park or Johannesburg Zoo. You can also stroll among the beautiful gardens, parks, and other attractions such as the Walter Sisulu National Botanical Gardens, and explore the UNESCO-listed Cradle of Humankind, one of the richest paleoanthropological sites in the world. Though not touted as an outdoor city, there are, nevertheless, several parks and nature reserves, that are worth a visit. The Magaliesberg and the Hartbeespoort dam are just on your doorstep, and you’re extremely well-placed for adventures a little further afield.
THE UNIVERSITY OF WITWATERSRAND
Founded in 1922, the University of Witwatersrand commonly known as Wits, has celebrated 100 years of excellence in 2022. Wits is internationally distinguished for research, high academic standards and commitment to social justice in Africa and beyond. Today, with five faculties (Commerce, Law and Management; Engineering and the Built Environment; Health Sciences; Humanities; Science) and 33 schools, Wits offers approximately 3,400 courses to 41,000 students. Wits University's footprint extends way beyond its lecture theatres and research laboratories. It has made a formidable impact on society over the past 100 years and is set to continue advancing society for good. So far, Wits has produced 4 Nobel Laureates, 91 Rhodes Scholars, and 2 South African chief justices.
AfSMAC is hosted by the School of Business Sciences (SBS) one of the six schools in the Faculty of Commerce Law and Management. The SBS conducts high-profile academic research and delivers current teaching in the disciplines of Insurance and Risk, Information Systems, Management and Human Resources Management, and Marketing. Multi-disciplinary engagement ensures the SBS remains relevant to Africa’s changing landscape. Research at the SBS advances theoretical and practical knowledge in business sciences and shapes conversion about the development of South Africa and the entire continent.