COVID-19 Update: ESMC Postponed

As the global COVID-19 pandemic continues to unfold, travel within Europe by October and the ability to host large gatherings such as conferences remains uncertain. After careful consideration, the conference committee has taken the precautionary step of postponing the conference.

This is a decision which has not been taken lightly and is one which we feel has to be taken for the health of the event, all who attend and also in reflection of the continued disruption to every nation, sector and industry caused by the ongoing global pandemic.

World Social Marketing and the European Social Marketing Association hope that by postponing the event, we will be in a better position to bring together a greater number of social marketing professionals to share ideas, research and best practice in the field. 

ESMC postponed until 6 - 8 April 2022, with a single day warm-up event in October 2021

The conference will still be held in Thessaloniki at the Met hotel, with pre-conference workshops now help on 6th of April 2022, with the conference being held 7th – 8th April 2022. With the understanding that research and projects in this space are ever evolving, papers accepted from the second Call for Papers will also be rolled into the full event programme for 2022. Reviews from the second Call for Papers will be completed by May 2021 with the view to release early version of the final program by September 2021.

ESMC Warm-up Event & Opportunities for virtual connection

In the meantime we are planning to create a single day warm-up event in Thessaloniki on the 22nd October 2021 to create a moment for the community to recconect for those who are able to travel safely. We want to ensure we provide some opportunities in 2021 to ensure that social marketers are able to share, learn and connect. The event will present a series of invited keynote speakers, case studies and panel sessions outside of the main event programme being plannned for 2022 and will also be streamed live for those unable to attend in person.

At this stage details are being confirmed and further informaiton on registration and the event programme will be released in May 2021. Please follow us on social or sign up for our newsletter for more information on this, and other relevant updates.

Dates of future ESMC and WSMC also impacted

In line with other professional events in our field, this date change will have a permanent impact on the dates for future European Social Marketing Conferences and future World Social Marketing Conferences. Please mark your calendars with the following updated dates:

ESMC Warm-up
Where:    Thessaloniki, Greece
When:     22nd October, 2021
5th European Social Marketing Conference
Where:    Thessaloniki, Greece
When:     6th - 8th April, 2022

7th World Social Marketing Conference
Where:    Cali, Colombia
When:     August / September 2022

6th European Social Marketing Conference
Where:    Slovenia
When:     September 2023

8th World Social Marketing Conference
Where:    TBD
When:     August / September 2024
We look forward to seeing you again soon. Until then, stay safe.  

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