Call for Papers

Second Call for Papers is Live! 
Deadline 5th March 2021

"European Social Marketing: Addressing wicked problems in a rapidly changing world"

Do you have an inspiring Social Marketing or behaviour change story to tell?

If you have a great case study, piece of research  or on-going project you want to share with the behaviour change community then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we want to hear from you! Help inspire others, share knowledge and drive forward best practice in Social Marketing by sharing your work at ESMC 2021.

Conference themes

People & wellbeing
Submissions that focus on behaviours related to improving the wellbeing of individuals, including submissions related to personal and public physical and mental health; financial literacy; equality and social cohesion etc.

Systems and policy
Submissions that look upstream and take a systems approach to research the issues and develop solutions.

Environment & sustainability
Submissions that look at human behaviour in relation to sustainability, and the impacts on the environment. This includes submissions related to climate change and conservation.

Future direction
Submissions that look at the future direction of the discipline of social marketing, including theory and critical social marketing. This includes submissions that examine new theoretical approaches, ethics and unintended consequences of social marketing campaigns.

Conference tracks

The WSMC conference organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following tracks

  1. Health and wellbeing of people
  2. Planetary health: Environment and sustainability
  3. Implementation challenges
  4. Migration, integration and community cohesion
  5. Theories and methods
  6. Upstream social marketing, policy and stakeholder engagement
  7. Promoting the uptake, mandate and application of social marketing
  8. Critical marketing
  9. Equity
  10. Food & the environment
  11. COVID-19 - Sessions / presentations focused sharing learning from experience of dealing with the pandemic, new approaches, new theory and evaluation studies. 

Making a submission is easy

The conference committee are inviting research, conceptual, discussion and practice submissions as well as interactive sessions and poster proposals.

Submissions from; NGO’s, Government and government agencies, academic staff, students, the not for profit sector, social enterprises, and the for-profit sector are welcome under any of the following five submission types.

  1. Research / evaluation submissions
  2. Intervention / case study submissions
  3. Interactive session / workshop submissions
  4. Conceptual / theoretical / discussion submissions
  5. Poster submissions

Guidance documents and submission templates are available to help make your submission as easy as possible.

What happens if my submission is accepted?

  • Research, intervention and conceptual, theoretical, discussion submissions will be granted a 20 minute time-slot in the conference programme to give an oral presentation
  • Submissions which propose workshop, or interactive sessions will be granted a 45 minute time-slot to run their session
  • Accepted poster submissions will be granted a place to display their work at the event within the main networking area

How do I make a submission?

STEP 1: Please take a moment to download and read the guidance for each submission type

STEP 2: Download a submission template relevant to your submission

STEP 3: Complete the submission template with your work! 

  • Follow the instructions within the submission template and guidelines as closely as possible.
  • DO NOT include the names of the paper author(s) or organisation names on your template or include a cover note unless requested. These papers will be blind reviewed and all author details will be collected as part of your online submission.
  • The completed template will make up the main part of your submission and it is this document (and further attachment if submitting a poster) which will be reviewed.
  • Please provide a brief abstract or summary of your submission in EasyChair. Extra covering information / contextual information must be included within the relevant section of the submission templates provided.

STEP 4: Once your submission template is complete, follow the 'MAKE A SUBMISSION' link below and create a user account on EasyChair

  • It is best that the person who is most likely to present the paper (if accepted) do this so that they receive future email correspondence about their submission.  Extra correspondence contacts for your submission can be added within EasyChair if you are submitting this paper on behalf of another author / colleague.

STEP 5: Complete your submission details within EasyChair and attach your completed submission template

  • Ensure that the most accurate and complete information is provided in EasyChair to accompany your submission document.

The World Social Marketing Conference aims to maintain a high quality of work presented at the conference all submissions will be subject to blind peer review by at least two reviewers. Final acceptance decisions will be made by the overall review chairs and ESMA board.

If you have any questions about making a submission please contact the conference team at

Please click the link below to begin the submission process:

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