Julie Hentz, MPH, is Director of Social Issue Marketing at IQ Solutions where she leads initiatives to expand IQ’s brand and reach. For over 29 years, IQ Solutions has been dedicated to the advancement of public health education/communication by employing digital technological tools to address public health challenges.
Julie has broadened the organization’s alliances with key public health partners through sponsorship and outreach, expanded the organization’s client base, dedicated herself to a search for cutting edge technologies to be adapted to meet public health objectives more effectively, and has positioned IQ as a thought leader by creating a forum for a series of specialty conversations around the advancement of public health communications. Julie and her team work to ensure that IQ Solutions continues to be a leading change agent for improved health.
Julie’s strengths lie in social marketing frameworks, strategic planning, partnership engagement, branding and advertising, a working knowledge of public health competencies, and behavior change theories and strategies.
Julie’s career began in corporate marketing, working with J. Walter Thompson Ad Agency and in owning her own advertising agency, AdGraphx Advertising, which served clients like Universal Studios, Liz Claiborne, Ford, Orkin, and Texaco Oil Company.
Julie‘s unique niche is in incorporating the proven marketing techniques and theory of corporate advertising, within the public health arena. She applies marketing and behavioral theory to public health objectives to realize voluntary, positive outcomes.
Julie has a Masters of Public Health and a Graduate Certificate in Social Marketing. She is a member of the American Marketing Association, the American Public Health Association, and served four years on the Board of the International Social Marketing Association (iSMA) as the organizations’ Communications Chair. Julie has been supporting iSMA with communications and marketing expertise for 10 years.