CALL FOR PAPERS DEADLINE - FRIDAY 23rd JUNE 2023
Inclusion, Equity and Equality
Fostering societal transformation through behaviour influence in the Global South.
MAKE A SUBMISSION NOW
SUBMISSIONS WILL BE REVIEWED AS SOON AS THEY ARE RECEIVED. OUR AIM IS TO GIVE AUTHORS REVIEW DECISIONS WITHIN THREE WEEKS OF MAKING THEIR SUBMISSION.
Hacer una presentación en español
Si desea hacer una presentación en español, consulte los documentos de orientación a continuación.
Resúmenes completos de pistas (ES)
Guía de presentación (ES)
Las siguientes plantillas de presentación están disponibles en español.
Los siguientes documentos de orientación están disponibles en español.
Do you have an inspiring Social Marketing, SBCC or behaviour change project to share?
If you have a great case study, piece of research or on-going project you want to share with the behaviour change community then we encourage you to submit an abstract to the conference. Are you working in the Global South or on prorammes trying to change behaviours for the better? Are you using marketing or communication as a part of that? If yes then we want to hear from you!
Submissions are welcome in English, Spanish and Portuguese. If you require assistance making your submission in Spanish or Portuguese please contact the team at firstname.lastname@example.org
Help inspire others, share knowledge and drive forward best practice in Social Marketing by sharing your work at WSMC 2023.
Making a submission is easy
The conference committee are inviting research, conceptual, discussion and practice submissions as well as interactive sessions and poster proposals.
Submissions from; NGO’s, Government and government agencies, academic staff, students, the not for profit sector, social enterprises, and the for-profit sector are welcome under any of the following five submission types.
- Research / evaluation submissions
- Intervention / case study submissions
- Interactive session / workshop submissions
- Conceptual / theoretical / discussion submissions
- Poster submissions
Guidance documents and submission templates are available below to help make your submission as easy as possible.
What happens if my submission is accepted?
- Research and intervention submissions will be granted a 20 minute time-slot in the conference programme to make a presentation
- Conceptual and discussion submissions will be granted a 30 minute time-slot in the conference programme
- Submissions which propose workshop or interactive sessions will be granted 45 minute time-slots
- Accepted poster submissions will be granted a place to display their work at the event within the main networking areas
The WSMC conference organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following tracks;
- Promoting global and local health, reducing the impact of disease and tackling major health incidents through behavioural influence
- Tackling and combating mis and disinformation
- Using citizen focused design thinking, participatory design, actor engagement and co-creation
- Education, peacebuilding and transparency
- Mental health and wellbeing
- Reducing crime, addressing domestic violence, people trafficking, promoting safety, security, and social cohesion
- Addressing intersecting inequalities and advancing equality
- Global climate change, environment protection, over consumption and sustainability
- Digital and technological impact on social behaviour. New platforms and techniques, programme implementation and government policy
- Reducing the impact of addiction including substance, misuse alcohol, tobacco and gambling
- Interdisciplinary and cross sector action to influence behaviour for social good
- Advancing theory, research in social marketing and behavioural influence
- Using systems thinking to solve complex societal problems and influence social policy
- Critical Social Marketing
DOWNLOAD THE EXPANDED TRACK DESCRIPTIONS HERE
How do I make a submission?
STEP 1: Please take a moment to download and read the guidance for each submission type
- Research / evaluation guidance
- Intervention / case study guidance
- Interactive session / workshop guidance
- Conceptual / theoretical / discussion guidance
- Poster guidance
STEP 2: Download a submission template relevant to your submission
- Research / evaluation submission template
- Intervention / case study submission template
- Interactive session / workshop submission template
- Conceptual / theoretical / discussion submission template
- Poster submission template
STEP 3: Complete the submission template with your work!
- Follow the instructions within the submission template and guidelines as closely as possible.
- DO NOT include the names of the paper author(s) or organisation names on your template or include a cover note unless requested. These papers will be blind reviewed and all author details will be collected as part of your online submission.
- The completed template will make up the main part of your submission and it is this document (and further attachment if submitting a poster) which will be reviewed.
- Please provide a brief abstract or summary of your submission in EasyChair. Extra covering information / contextual information must be included within the relevant section of the submission templates provided.
STEP 4: Once your submission template is complete, follow the 'MAKE A SUBMISSION' link below and create a user account on EasyChair
- It is best that the person who is most likely to present the paper (if accepted) do this so that they receive future email correspondence about their submission. Extra correspondence contacts for your submission can be added within EasyChair if you are submitting this paper on behalf of another author / colleague.
STEP 5: Complete your submission details within EasyChair and attach your completed submission template
Ensure that the most accurate and complete information is provided in EasyChair to accompany your submission document.
The conference aims to maintain a high quality of work presented at the conference all submissions will be subject to blind peer review by at least two reviewers. Final acceptance decisions will be made by the overall review chairs.
If you have any questions about making a submission please contact the conference team at email@example.com
Please follow the link below to begin the submission process.
FULL TRACK DESCRIPTIONS
Description / Focus
1. Promoting global and local health, reducing the impact of disease and tackling major health incidents through behavioural influence
Non-communicable and communicable disease research, implementation, and evaluation. Action at policy, strategy and operational programme delivery levels in both the Global North and Global South settings. Formative and evaluative research examining gender and other social determinants of health and how they were considered by health interventions. Sessions are also welcome that focus on strategies to promote behaviour change during emergency contexts such as pandemics, considerations of differential responses to the needs and contexts of remote, rural, peri-urban and urban populations.
2. Tackling and combating mis and disinformation
Interventions, research and strategies for dealing with growing mis and disinformation and other influencing strategies designed to subvert positive social programmes. Information literacy, media regulation and online safeguarding.
3. Using citizen focused design thinking, participatory design, actor engagement and co-creation
Citizen insight and engagement in the deployment, implementation and evaluation of social marketing interventions. The use of design thinking, co-creation, action-research, and prototyping in social marketing. Cross cultural issues. Individual, group, community, and/or organisational wellbeing. Strategies to give a voice and improve the agency of non-mainstream communities, programmes and research.
4. Education, peacebuilding and transparency
Behaviour change strategies aiming at improving education and literacy (e.g., financial literary, child development through play libraries), youth empowerment through the arts, citizen empowerment to demand transparency and integrity from governments; and fostering citizen culture to drive social cohesiveness and advance peacebuilding. Initiatives implemented in conflict or post-conflict contexts or humanitarian emergencies, working with migrants and refugee camps and strategies to combat anticorruption and foster a transparency culture at the down-, mid- and up-steam levels are welcome. Solutions at the interception of social marketing, education for global citizenship, social and behaviour change communication, law and international human rights are encouraged.
5. Mental health and wellbeing
Research and interventions aimed at promoting positive mental health, dealing with mental disorder, stigmatisation, community well-being promotion, social capital development and community resilience and tolerance.
6. Reducing crime, addressing domestic violence, people trafficking, promoting safety, security, and social cohesion
Action on understanding and combating crime and other forms of anti-social behaviour. Safety promotion and accident prevention, safer communities, and social cohesion. National security, anti-radicalisation, people trafficking, all forms of physical, mental, and economic violence; discrimination, migration and supporting refugees. The conference also welcomes work focused on social conflicts impacting social mobilization, post-conflict resolution, issues arising from poverty and anti-corruption initiatives.
7. Addressing intersecting inequalities and advancing equality
Initiatives addressing inequities and inequalities based on gender, race, disability, sexual orientation, and/or other social identity factors. Reducing poverty, action on promoting community empowerment, community, and rural development. Conceptual submissions and practical behaviour change strategies using feminist, queer, cultural, and intersectional multidisciplinary perspectives to address inequities and inequalities. Formative studies examining the social, cultural, historical, economic, environmental, and political conditions that inhibit or advance equality in Global North and Global South contexts. Submissions about gender-based violence, sexual harassment, unequal pay based on gender, racism, and women-empowerment are part of this track.
8. Global climate change, environment protection, over consumption and sustainability
Prevention and problem-solving research and programme implementation related to sustainable consumption, production, farming, fishing, and including action on safety mobility/transportation and sustainable mobility. Strategies addressing behavioral, ecological, and political drivers of sustainable energy consumption and living, including solutions for informal settlements. Environmental safeguarding, species protection and ecological campaigning. Strategies involving indigenous peoples, afro communities and/or small farmer communities (comunidades campesinas in Spanish) and/or considering ancient knowledge/wisdom (saberes ancestrales in Spanish), Links between environment, conservation, consumption, consumer behaviour, urbanism, architecture, culture, and health.
9. Digital and technological impact on social behaviour. New platforms and techniques, programme implementation and government policy
Positive and negative impact new technologies on human behaviour and influence. The use of technology, social media, artificial intelligence, gamification, and other forms of digital/ online community action. Technology applied to problem solving and collective action to address social issues. Intended and unintended consequences of the use of digital platforms and technologies to influence behaviour change, as well as ethical and critical regulatory considerations (e.g., data protection) are explored in this track.
10. Reducing the impact of addiction including substance, misuse alcohol, tobacco and gambling
Prevention, treatment detection and harm reduction programmes. Research and evaluations across sectors, regions, cultures, and level of economic development. Historical and geopolitical perspectives, both individually and collectively. Links between social marketing, public health, law, culture, and foreign policy.
11. Interdisciplinary and cross sector action to influence behaviour for social good
Cross disciplinary, cross sector partnerships and coalitions. Strategies to reduce social problems among partners and participants and to foster equitable collaboration considering the voices of women, under-represented groups, and early-career researchers, and promote sustainable intervention programmes. Partnership management, stakeholder engagement and evaluation. Skills integration and strategies to build equitable partnerships, for example, in the contexts of North-South and South-South cooperation projects; and to manage power relationships among the funder, partners, and participants.
12. Advancing theory, research in social marketing and behavioural influence
Innovative, new theoretical thinking/ research methods and approaches in social marketing theory. Looking at why social marketing sometimes fails. Learning from other sectors and disciplines.
13. Using systems thinking to solve complex societal problems and influence social policy
Systems approaches to theory and research focused on systems analysis and developing systemic critical response to complex social challenges. Policy integration and upstream social marketing. Transformative services delivery, midstream social marketing social marketing management and planning.
14. Critical Social Marketing
Critical social marketing examines the impact of commercial marketing and business on society and/or critically analyzes social marketing theories, concepts, discourses, and practice, to generate critique, conflict, and change that facilitates social good. This track encourages submissions that engage with critical theories, ideologies, citizen-driven initiatives, citizen-cultures, theoretical pluralism, historical contexts influence on behaviour change, as well as on critical approaches to examining the impact of commercial marketing and institutions on society (e.g.alcohol/tobacco/food/neoliberalism). This track encourages work advancing critical debate and reflexivity in social marketing such as critiques of current social marketing principles and practice, and how to improve it to be responsive to changing times. Submissions advancing the emancipatory social justice agenda, decolonization, ethical and moral dimensions, and Global South perspectives are also welcome on this track.