Organising Committee

Patrick Cook

Senior Vice President, IQ Solutions

Hamilton Carvalho

Sao Paulo State tax agency

Winthrop Morgan

iSMA President

Brian Joseph Biroscak

Assistant Professor of Emergency Medicine; Director, Section of Research, Department of Emergency Medicine

Patrick Cook

Senior Vice President, IQ Solutions

Patrick Cook has more than 20 years of experience in leading and delivering communication, social marketing and training and technical assistance solutions. He has led large capacity-building and social marketing projects for US and Canadian government and for-profit corporations as well as delivered focused solutions for community based organizations and local agencies. Over the years, Patrick has designed, developed, and delivered dozens of training workshops, courses, and materials to help adults working at the community level be more effective communicators and social marketers. Drawing on his academic studies in rhetoric and composition and his 20-plus years working as a social marketer and trainer, Patrick’s workshops are designed to empower non-professional communicators benefit from and learn to implement the best practices of communication and social marketing professionals in their community-based work. Working together for more than 12 years, Patrick and Jean have designed and delivered a unique training curriculum and process that is easy-to-follow, adaptable, and scalable across multiple communication and behavior change challenges. Patrick is currently Senior Vice President at IQ Solutions, a digital health communications firm based in Washington, DC. Prior to this, he was Director of Training & Technical Assistance at FHI 360 and a Principal at ICF International. He has also worked as a journalist, lecturer, and technical writer.

Hamilton Carvalho

Sao Paulo State tax agency

Hamilton Carvalho is a PhD student at University of Sao Paulo (Brazil) and works for Sao Paulo State tax agency. His academic interests are complex social behaviors such as corruption, poverty, well-being, work motivation and tax compliance. Hamilton is especially interested in integrating knowledge from different fields (marketing, consumer behavior, psychology and economics) using the system dynamics method developed by Jay Forrester (MIT).

Hamilton’s academic advisor, Professor José Afonso Mazzon, is a pioneer of social marketing in Brazil and was the first one to write a dissertation on the discipline in 1981. He has been applying the discipline’s concepts since then in several projects with broad positive impacts for Brazilian society.

Hamilton Carvalho is a board member of the International Social Marketing Association since 2015 and also a member of the System Dynamics Society, Association for Consumer Research and Human Behavior and Evolution Society.

Winthrop Morgan

iSMA President

Winthrop Morgan has more than 25 years of professional experience in the field of social marketing and public health communication. He spent ten years at the Johns Hopkins Center for Communication Programs as asenior program officer and Country Director of programs in Ghana and Zambia.  He was Director of an Agricultural Entrepreneur Technical Assistance program in Bangladesh. He was Director of Marketing for the National Institutes of Health National Heart, Lung, and Blood Institute’s Health Information Project and Center.  Mr. Morgan has written and edited several field manuals, including “How to Develop a Health Communication Strategy,” “Healthy Plan-it,” and “Re-inventing the Corporation.”  His “We Care” campaign in Ghana was awarded the Best Population Communication Program in the World by the Population Institute. He began the NHLBI Health Information Network, which has more than 200,000 subscribers.  Whilemarketing director of heat health education materials for the National Heart Lung and Blood Institute, the institute’s cost-recovery program of publications netted in excess of one million dollars annually and disseminated more than 1.2 million health education materials nationwide each year to providers, patients, and the public.

 Mr. Morgan has his own consulting business which provides assistance with online and traditional social marketing and health communication strategy development for nonprofit, government, and educational organizations worldwide.

Brian Joseph Biroscak

Assistant Professor of Emergency Medicine; Director, Section of Research, Department of Emergency Medicine

Brian Biroscak is Assistant Professor in the Department of Emergency Medicine at Yale University. His line of research is focused by a social justice perspective with emphases on violence and injury prevention. He has a strong research interest in system dynamics modeling, which utilizes ‘feedback’ insights and computer simulation to hypothesize, test, and refine explanations of systems change. His expertise in social marketing—which integrates commercial marketing with other approaches to influence behaviors that benefit individuals and the greater social good—is particularly valuable for prevention efforts. As Evaluation Lead for the CDC-funded Florida Prevention Research Center at the University of South Florida, he works to increase the research and development capacity of their faculty and staff. Concurrently, he seeks to do the same as Research Director for the Section of Research within Yale’s Department of Emergency Medicine.

Tom Beall

Board Member American Forest Foundation; American Sexual Health Association; National Center for Health Research

Jennifer Wayman

President & CEO at Hager Sharp

Chris Palmedo

Associate Professor of Media, Marketing and Communications at City University of New York

Professor Doug Evans

Academic Chair, George Washington University

Tom Beall

Board Member American Forest Foundation; American Sexual Health Association; National Center for Health Research

Tom is a leading social marketing and health communications practitioner, building on his 25+ year career with Ogilvy Public Relations where he served as founding Global Managing Director of the agency’s industry-leading social marketing practice.

Tom directed many of the agency’s largest government accounts, working over decades for such clients as the U.S. Centers for Disease Control and Prevention, the National Institutes of Health, the Centers for Medicare & Medicaid Services, and the U.S. Agency for International Development.  Tom and his teams supported the development of highly successful public education and engagement campaigns including CDC’s landmark “America Responds to AIDS” campaign and the pioneering “The Heart Truth/Red Dress” campaign for the National Heart, Lung and Blood Institute. His clients also included major global companies such as GlaxoSmithKline, Merck and Pfizer, as well as leading professional and cause-oriented organizations.

Tom’s commitment to social marketing and social causes has been evidenced across a wide range of health and societal issues and includes service as a founding director of the International Social Marketing Association, as well as a Board member and officer of organizations as diverse as the American Forest Foundation, the American Sexual Health Association, the National Center for Health Research, the Epilepsy Foundation and the Older Women’s League.

Jennifer Wayman

President & CEO at Hager Sharp

A sought-after expert in social marketing, Jennifer has built a career out of making positive change in the world. She currently leads Hager Sharp, an award-winning U.S. agency that specializes in marketing social change.

She has extensive and proven experience leading initiatives that result in pervasive social change. Throughout her career, her commitment to using communications and marketing to make a positive difference in the world has been applied to numerous “big, messy” issues, such as heart disease, cancer and violence.

Jennifer is a respected thought leader in her field, serving on the editorial board of Social Marketing Quarterly and as a founding and current board member of the International Social Marketing Association.

Prior to joining Hager Sharp, she spent 24 years at Ogilvy Public Relations where she was instrumental in establishing and leading the agency’s U.S. Social Change Practice. Jennifer holds an MHS in Behavioral Science and Health Education from The Johns Hopkins University Bloomberg School of Public Health, and a BS in Business and Economics from Lehigh University.

Chris Palmedo

Associate Professor of Media, Marketing and Communications at City University of New York

Chris Palmedo is associate professor of media marketing, and communications at the City University of New York (CUNY) School of Public Health. His teaching focuses on community health, health communications, and social marketing.  Prior to joining CUNY, he served as director of public affairs at Northwest Health Foundation in Portland, Oregon. Along with directing communications and government relations campaigns for nonprofit and for-profit organizations, he has worked with community health leaders to advocate for stronger and more equitable public health policies. He has taught undergraduate and graduate-level courses in strategic communications, public affairs, social change leadership and social media. His research interests include healthy beverage messaging, college student health, and healthcare policy. He has served as an advisor and director on several boards in such aseas as disenfranchised youth, health news reporting, social services, and hospital scheduling technology

Professor Doug Evans

Academic Chair, George Washington University

Doug Evans is Professor of Prevention and Community Health & Global Health at The . His research focuses on the use of branding and digital technologies as behavior change strategies. He designs and evaluates social marketing campaigns using these strategies, and is currently working in Sudan to conduct a 4-year outcome evaluation of the Saleema campaign to promote women’s and girls health.

Professor Jeff French

Conference Chair, CEO Strategic Social Marketing

Gael O'Sullivan

Consultant

Jeff Jordan

President and Executive Creative Director, Rescue

Professor Rebekah Russell-Bennett

Practitioner Co-Chair, Professor of Marketing, QUT Business School, Queensland University of Technology Australia

Professor Jeff French

Conference Chair, CEO Strategic Social Marketing

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Gael O'Sullivan

Consultant

Gael O’Sullivan, MBA applies health communication, advocacy, social and commercial marketing skills to projects promoting health in the United States and worldwide.  She is a founding board member of the International Social Marketing Association.

Jeff Jordan

President and Executive Creative Director, Rescue

Jeff is President and Executive Creative Director of Rescue Social Change Group, a behaviour change marketing company. His passion for social change began in high school when he volunteered for an anti-tobacco group. Observing the lack of effective social marketing services, he started Rescue Social Change Group when he was 17 years old. While growing Rescue SCG, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from the University of California, San Diego. Today, Jeff has led Rescue SCG’s growth to five offices in the US and managing over two dozen behaviour change programs across North America, tackling issues such as tobacco, obesity and violence.

 

 

Professor Rebekah Russell-Bennett

Practitioner Co-Chair, Professor of Marketing, QUT Business School, Queensland University of Technology Australia

Rebekah is a Professor of Marketing at the QUT Business School, Queensland University of Technology Australia and has extensive experience in the use of games/mobile technology and services marketing to facilitate behaviour change.  Rebekah has collaborated with Brisbane City Council on a $6.5m mobile game program to change energy use in low-income earners, Queensland Catholic Education Commission to develop the GO:KA social marketing alcohol schools program, the Australian Red Cross Blood Service to identify key service factors that create barriers to redonation, the Australian Breastfeeding Association to develop MumBubConnect (world’s first two-way automated SMS support service) and Queensland Health in improving the service experience for cancer screening. Rebekah is also the immediate past-President of the Australian Association for Social Marketing (AASM). Rebekah holds a PhD in services marketing, has over 150 peer-reviewed publications and is the co-editor of the Journal of Services Marketing.

To contact Rebekah:  @DrBekMarketing  rebekah.bennett@qut.edu.au  http://staff.qut.edu.au/staff/bennetr3/  https://www.linkedin.com/in/rebekahrussellbennett

R. Craig Lefebvre, PhD

Chief Maven at socialShift, Lead Change Designer at RTI International, and Research Professor at the College of Public Health, University of South Florida.

R. Craig Lefebvre, PhD

Chief Maven at socialShift, Lead Change Designer at RTI International, and Research Professor at the College of Public Health, University of South Florida.

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social|design, marketing and media consultancy, Lead Change Designer at RTI International, and Research Professor at the College of Public Health, University of South Florida. An internationally recognized expert in social marketing and social and mobile technologies for behavior change, Craig has been involved with several hundred projects in global, national, state and community contexts. He is the author of over 70 articles and chapters and serves on the Editorial Boards of Journal of Social Marketing and Social Marketing Quarterly. Craig earned the William D. Novelli Award for Innovations in Social Marketing for his work on the 5 A Day for Better Health program, is a Founding Board Member of the International Social Marketing Association, a Senior Fellow in the Society for New Communications Research and an elected member of the American Academy of Health Behavior. His past positions include Intervention Director of the Pawtucket Heart Health Program, Chief Technical Officer at Prospect Associates, Chief Scientist at the American Institutes for Research, and Chief Technical Officer at PSI. Dr. Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University; served in post-doctoral positions in Behavioral Medicine at the University of Virginia and the University of Pittsburgh; has held faculty appointments at the University of Virginia, Brown University, Johns Hopkins University, the University of Maryland, Queensland University of Technology and the George Washington University; and produces the blog On Social Marketing and Social Change [http://socialmarketing.blogs.com].

Review Team

Professor Sharyn Rundle-Thiele

Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing

Tracey Bridges

Founder at SenateSHJ, Chair of the New Zealand Social Marketing Network

Ed Maibach

Professor, Director; Center for Climate Change Communication

Dr Christine Domegan

National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center

Professor Sharyn Rundle-Thiele

Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing

Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better.  She is currently working on projects delivering changes to the environment, people’s health and for the greater social good.  Selected current projects include changing adolescent attitudes towards drinking alcohol (see www.blurredminds.com.au/students), increasing healthy eating and physical activity to combat obesity, changing farming practice to improve water quality and delivering reductions in assaults.  Research partners in 2016 include VicHealth, Defence Science and Technology Organisation, Australian Defence Force, Queensland Catholic Education Commission, University Sports Australia, Queensland Police Service and Department of Environment and Heritage Protection.  Sharyn’s research is published in more than 90 books, book chapters and journal papers.

Tracey Bridges

Founder at SenateSHJ, Chair of the New Zealand Social Marketing Network

Tracey has 20 years’ experience working in social marketing and behaviour change communications in New Zealand and Australia.  She has worked on programmes across a range of social issues, including financial literacy, family violence prevention, injury prevention, alcohol moderation, sexual health, biosecurity, smoking cessation, water safety, conservation, mental health, child protection and road safety.

She is known for her focus on strategic approaches to social marketing programme planning, and for her focus on research and evaluation.

Tracey is a founder of SenateSHJ, an Australasian consultancy specialising in strategic communications and marketing.  She is the Chair of New Zealand’s Social Marketing Network, a committee member for the Australian Association of Social Marketing, a Fellow of the Public Relations Institute of New Zealand, and a member of the Global Women network.

Ed Maibach

Professor, Director; Center for Climate Change Communication

Edward Maibach – a Mason distinguished University Professor – is a communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA and private foundations – focuses on public understanding of climate change and clean energy; the psychology underlying public engagement; and cultivating TV weathercasters, health professionals, and climate scientists as effective climate educators. From 2011 to 2014, Ed co-chaired the Engagement & Communication Working Group for the 3rd National Climate Assessment, and he currently advises myriad government agencies, museums, science societies and civic organizations on their climate change public engagement initiatives. Previously, Ed has served as an Associate Director of the National Cancer Institute, as Worldwide Director of Social Marketing at Porter Novelli, and as Chairman of the Board for Kidsave International. Ed earned his PhD in communication science at Stanford University, his Masters in Public Health at San Diego State University, and his BA in psychology at University of California, San Diego.

Dr Christine Domegan

National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center

Dr. Christine Domegan, B. Comm, MBS, PhD is Head of Marketing at the National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center Fellow and Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at University of South Florida.

Christine is Research Leader for SIPPs, Social Innovation Participation and Policy unit within the Whitaker Institute, NUI Galway, investigating Systems-thinking Social Marketing for Change and Social Innovation with multi-disciplinary partners in Europe and the USA. Her current funded EU and national research work embraces H2020 Sea Change, EPA/HSE Near Health and IRC Operation Transformation. Recent publications appear in Canadian Medical Association Journal, BMJ open, Marketing Theory and the Journal of Applied Science Research. Christine is European Editor for the Journal of Social Marketing and co-author, with Professor Gerard Hastings, OBE,  of Social Marketing; From Tunes to Symphonies, Second edition, 2014.

L. Suzanne Suggs, PhD, MS, CHES

Associate Professor of Social Marketing, University of Lugano, Switzerland

Luke van der Beeke

Practitioner Co-Chair, Managing Director, Marketing for Change

L. Suzanne Suggs, PhD, MS, CHES

Associate Professor of Social Marketing, University of Lugano, Switzerland

L. Suzanne Suggs is Associate Professor of Social Marketing and Head of the BeCHANGE Research Group in the Institute for Public Communication, Faculty of Communication Sciences, at the Università della Svizzera italiana in Lugano Switzerland. She is also Director of the USI Sustainability Incubator (USI-SINC). She received a BBA in Marketing at University of North Texas (USA), a MSc and PhD in Health Studies at Texas Woman’s University (USA), and a Post-doctoral fellowship focused on healthy ageing and clinical decision-making at McMaster University (Canada).

Suzanne’s research focuses on social and behavior change and information and communication technologies (ICTs). She examines the determinants of behavior (personal, cultural, policy and environmental), develops and tests the effects of communication strategies, delivered through ICT, on such behaviors.

Her work is published in some of the leading health communication, social marketing, e-health and health policy journals. She spoke at the World Economic Forum about smart choices in health communication and will lead a session and policy report on the topic of communicating complexity in health at the upcoming World Innovation Summit for Health in Qatar.

She is a Co-Founder and on the Executive Board of the European Social Marketing Association, on the Steering Committee of the Geneva Health Forum (2014), and is on the Editorial Board for the Journal of Health Communication. She teaches graduate level courses in Social Marketing, Focus Group Methods, Research Methods, and Media Skills at USI, Basel, Bern and Zurich.

Luke van der Beeke

Practitioner Co-Chair, Managing Director, Marketing for Change

Luke van der Beeke (Practitioner Co-Chair)

Luke is the Co-Founder and Managing Director of Marketing for Change®, a social enterprise that works collaboratively to influence behaviours, improve lives and deliver positive social change.  He’s an Adjunct Research Fellow (Public Health) at Curtin University, a sessional academic, and a member of Healthway Western Australia’s Health Advisory Committee.

A multi-disciplinarian with extensive practical experience, over the past 20 years Luke has delivered and advised on behaviour change interventions in Australia, Europe, South East-Asia and Africa.  He’s worked across a broad range of sectors including public health, alcohol and other drugs, public transport, disability services, sport and recreation, suicide prevention, the environment, social services and public safety.

A Founding Director of The NSMC (CIC), Luke has delivered programs, training and advice to organisations including the World Health Organisation, the European Commission, Ogilvy PR, the Department for International Development (DFID UK), the Pan American Health Organisation (PAHO), VicHealth and DH England.

Currently Luke is working on a range of behaviour change projects, three of which focus on reducing domestic violence in high risk West Australian communities.  One of these is a federally funded initiative that combines elements of community-based and upstream (strategic) social marketing with the aims of increasing help-seeking behaviours and reducing the level of family violence in the target population.

Luke is also working with local government to test how behavioural insights can be applied to improve efficiencies and influence community behaviours around rates payments, pool safety and fire preparedness.

Luke is a Board Member of the Australian Association of Social Marketing and Heartkids WA. He’s passionate about improving lives through his work and gives generously of his time to charities and an increasing number of mentees.