Following the incredibly successful World Social Marketing Conference in Toronto 2013 we are delighted to announce, with the help of all our supporters and sponsors, that the 4th World Social Marketing Conference will take place in Sydney, Australia between the 19th and 21st of April 2015.

The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.

We are committed to running the World conference at locations around the world every two years to in order to build a truly global community of Social Marketers. At our last conference representatives from over 45 countries came together to exchange ideas and good practice

Social Marketing is a set of evidence and experience based concepts techniques and principles that provide a systematic approach to understanding behaviour and developing social interventions that work. It is a fusion of science, experience and practical ‘know how’.

New ideas and evidence will be presented by global thought leaders and practitioners. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the world. In addition to new learning in the fields of health, environment, criminal justice, transport and finance there will also be a particular focus on the charity and not for profit sector, critical marketing theory and practice, substance abuse and digital marketing advances.

On behalf of the organising Committee I sincerely hope that you will be able to join us at the World Social Marketing Conference. Please come and make an active contribution, build your professional networks and ensure that you are at the cutting edge of good practice.

Professor Jeff French


2015 Organising Committee
Conference Chair –  Professor Jeff French (e)
Academic Co-Chair – Professor Sandra Jones, Australian Catholic University
Academic Co-Chair – Dr Ross Gordon, Macquarie University
Academic Co-Chair – Dr Nadia Zainuddin, University of Wollongong
Practitioner Co-Chair – Professor Rebekah Russell-Bennett, Queensland University of Technology (e)
Practitioner Co-Chair – Luke van der Beeke, Managing Director, Marketing for Change
To contact the conference organisers click here