Programme

25th September

9:00

Registration Opens

Registration Opens, networking and Exhibition

10:00 – 12:00

Pre-conference Programme starts - click for details

Workshop 1: Introduction to Social Marketing Principles seminar
Sarah Cork, Senior Lecturer, Social Marketing, University of Brighton, UK
Workshop 2: Selecting and setting Behavioural Goals, and Social Marketing planning
Drs Julie Huibregtsen and Professor Jeff French

12:00 – 13:00

Lunch, Networking, Exhibition, Posters.

13:00 – 13:20

Welcome and Introductions - click for details

Christiane Lellig, ESMA and Vincent Roozen, CEO, Municipal Health Service, Rotterdam

13:20 – 14:30

Keynote Session: Applying Social Marketing to enhance social programmes - click for details

Chair: Professor Manuela Epure, ESMA:

Keynote speakers:

  • Prof. Dr. Martina Schäfer, Centre for Technology and Society, Technische Universität Berlin, Germany (invited)
  • Drs Julie Huibregtsen; Marketing Social Marketing in the Netherlands
14:30 – 15:00

Refreshments, networking, Exhibition, posters

15:00 – 16:15

Choice of 6 workshops / Selected Paper presentations - click for details

  1. The Growth in transition workshop, Christiane Lellig, ESMA
  2. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  3. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  4. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  5. Netherlands Ministry of Health  - invited session on application of Social Marketing. Details TBC
  6. Child car safety seats Netherlands: Dr Ed van Beeck, Associate Professor Public Health, Erasmus MC Rotterdam, and William Kramer.
16:15 – 17:15

Plenary session - click for details

Chair: Professor Suzanne Suggs, ESMA

  • Keynote speaker: Irina Dinca, Senior Expert, Communicable Diseases at European Center for Disease Prevention and Control (ECDC)
  • Panel Session: Facilitator, Professor Jeff French :
    The challenges of Marketing Social Marketing. Q & A session with six leading Social Marketing practitioners and academics focused on marketing Social Marketing to policy makers, and organisations.
17:15 – 18:00

Posters and Networking

18:30

Civic Reception at Rotterdam City Hall - click for details

A short coach transfer to the beautiful Rotterdam City Hall for a drinks reception hosted by the City of Rotterdam.

26th September

9:00 – 9:10

Welcome and introduction to day 2

Johannes Parkkonen, ESMA

9:10 – 10:00

Keynote speakers: New methods and understanding

Chair: Stuart Jackson,  ESMA

Science and Social Marketing, Dr Arie Dijkstra,  Full Professor of the Social Psychology of Health and Illness, University of Groningen, Netherlands

To be able to influence people in the domain of health, it is essential that interventions are       theory and evidence based. In Health Psychology, intervention development frameworks, such as Intervention Mapping and the PATH-model, support the process of designing effective interventions. However, to design interventions that are effective in practice, not only on the drawing board, these theories and evidence need to be applied to specific target groups or individuals. This application demands skills to communicate with the target group, and to learn from and about the target group on how they can be reached and involved. In social marketing the science of behavior change and the art and practice of reaching people come together.

L. Suzanne Suggs, Ph.D

10:00 – 11:15

Choice of 6 workshops / Selected Paper presentations - click for details

  1. TBC
  2. TBC
  3. TBC
  4. E-Com Pandemic events and Social Marketing : Professor Jeff French and Helene Voeten GGD Rotterdam-Rijnmond
  5. TBC
  6. TBC
11:15 – 11:45

Tea Coffee + networking, Exhibition and Posters

11:45 – 12:45

Open Space Event - click for details

Group directed discussion focused on resolving some of the big unresolved ethical and technical questions in Social Marketing

Facilitators: Christiane Lellig, Dr Marco Bardus, Professor Suzanne Suggs.

12:45 – 13:45

Lunch + Networking and Exhibition, Posters

13:45 – 14:45

Plenary session: Building relationships and community responses - click for details

Chair: Christiane Lellig, ESMA

  • Relationship Marketing and Social Marketing, Evert Gummesson, Professor at Stockholm University School of Business.
  • Speaker TBC – JOGG
14:45 – 15:45

Tea Coffee, Networking, Exhibition and Posters

15:15 – 16:30

Choice of 6 workshops / Selected Papers - click for details

  1. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  2. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  3. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  4. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  5. TBC – Session will be announced by 11 July 2014. after all submitted papers are reviewed
  6. Beyond the story. Self-determination theory and Social Marketing, Chris Holmes
16:30 – 17:20

Final plenary session: New Thinking and approaches

Chair Professor Jeff French ESMA

  • Ed Mayo, Secretary General, Co-operatives UK
17:20

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