Programme

25th September

9:00

Registration Opens

Registration Opens, networking and Exhibition

10:00 – 12:00

Pre-conference Programme starts - click for details

Workshop 1: Introduction to Social Marketing Principles seminar
Sarah Cork
Workshop 2: Selecting and setting Behavioural Goals, and Social Marketing planning
Drs Julie Huibregtsen and Professor Jeff French

12:00 – 13:00

Lunch, Networking, Exhibition, Posters.

13:00 – 13:20

Welcome and Introductions - click for details

Christiane Lellig, ESMA and Vincent Rossen, CEO, Rotterdam City Council (invited)

13:20 – 14:30

Keynote Session: Applying Social Marketing to enhance social programmes - click for details

Chair: Professor Manuela Epure, ESMA:

Keynote speakers:

  • TBC
  • Drs Julie Huibregtsen; Marketing Social Marketing in the Netherlands
14:30 – 15:00

Refreshments, networking, Exhibition, posters

15:00 – 16:15

Choice of 6 workshops / Selected Paper presentations - click for details

  1. The Growth in transition workshop, Christiane Lellig, ESMA
  2. TBC
  3. TBC
  4. TBC
  5. Netherlands Ministry of Health invited session on application of Social Marketing
  6. Child car safety seats Netherlands: Dr Ed van Beeck, Associate Professor Public Health, Erasmus MC Rotterdam, and William Kramer.
16:15 – 17:15

Plenary session - click for details

Chair: Professor Suzanne Suggs, ESMA

  • Keynote speaker; Prof. Karl EKDAHL Head of Communication and Country Cooperation Unit,  ECDC (invited)
  • Panel Session: Facilitator, Professor Jeff French :
    The challenges of Marketing Social Marketing. Q & A session with six leading Social Marketing practitioners and academics focused on marketing Social Marketing to policy makers, and organisations.
17:15 – 18:00

Posters and Networking

18:30

Civic Reception at Rotterdam City Hall - click for details

A short coach transfer to the beautiful Rotterdam City Hall for a drinks reception hosted by the City of Rotterdam.

26th September

9:00 – 9:10

Welcome and introduction to day 2

Johannes Parkkonen, ESMA

9:10 – 10:00

Keynote speakers: New methods and understanding

Chair: Stuart Jackson,  ESMA

  • Dr Arie Dijkstra,  Full Professor of the Social Psychology of Health and Illness, University of Groningen, Netherlands
  • TBC
10:00 – 11:15

Choice of 6 workshops / Selected Paper presentations - click for details

  1. TBC
  2. TBC
  3. TBC
  4. E-Com Pandemic events and Social Marketing : Professor Jeff French and Helene Voeten GGD Rotterdam-Rijnmond
  5. TBC
  6. TBC
11:15 – 11:45

Tea Coffee + networking, Exhibition and Posters

11:45 – 12:45

Open Space Event - click for details

Group directed discussion focused on resolving some of the big unresolved ethical and technical questions in Social Marketing

Facilitators: Christiane Lellig, Dr Marco Bardus, Professor Suzanne Suggs.

12:45 – 13:45

Lunch + Networking and Exhibition, Posters

13:45 – 14:45

Plenary session: Building relationships and community responses - click for details

Chair: Christiane Lellig, ESMA

  • Relationship Marketing and Social Marketing, Evert Gummesson, Professor at Stockholm University School of Business.
  • Speaker TBC – JOGG
14:45 – 15:45

Tea Coffee, Networking, Exhibition and Posters

15:15 – 16:30

Choice of 6 workshops / Selected Papers - click for details

  1. TBC
  2. TBC
  3. TBC
  4. TBC
  5. TBC
  6. Beyond the story. Self-determination theory and Social Marketing, Chris Holmes
16:30 – 17:20

Final plenary session: New Thinking and approaches

Chair Professor Jeff French ESMA

  • Details TBC
17:20

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