Conference Mission & Principles

The Mission of the Social Marketing Conference series is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in social marketing.

The two aims of the Social Marketing Conference Series are to:

  1. Increase the efficiency and effectiveness of social marketing practice at both operational and strategic levels.
  2. Promote the uptake of high quality social marketing practice by all agencies and organisations that are seeking to create social good throughout the world.

Our Operating Principles:

  1. We seek to sustain the event over time
  2. We seek to work in partnership with host countries and organisations
  3. We seek to engage the widest possible group of participants from all sectors and disciplines
  4. We seek to make the conference available to social marketers and those interested in social marketing from all over the world
  5. We seek to make the conference accessible to as many people as possible
  6. We apply strict quality standards and evaluation to help develop and improve the conferences
  7. We are guided by ethical principles in relation to sponsorship, participation and promotion of the events