Programme
Conference Theme: New challenges and solutions to social change
Sunday 21 April
12.00 - Registration and exhibition opens
12.00 - Lunch served in the exhibition
13.00 - Social Marketing 101: optional introduction session
15.00 - A choice of 10 breakout sessions - each containing 3 presentations clearly focussing on one topic:
- Environment
- Health
- Transport
- Technology
- Crime
- Safety
- Sustainability
- Social Engagement
- Children & Young People
- Developing World
18.30 - Welcome Drinks Reception
Monday 22 April
08.00 - Registration and exhibition opens
08.00 - Refreshments served in the exhibition
09.00 - Welcome and Keynote Session - click for details
Professor Robert F.Lusch, University of Arizona
Service-Dominant Logic: Toward Advancing Social Marketing
Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associates
Fostering Sustainable Behaviour
10.30 - Refreshments served in the exhibition
11.00 - A choice of 10 breakout sessions - each containing 3 presentations clearly focussing on one topic:
- Environment
- Health
- Transport
- Technology
- Crime
- Safety
- Sustainability
- Social Engagement
- Children & Young People
- Developing World
12.30 - Lunch served in the exhibition
13.30 - Keynote Session - click for details
Dr. Brian Wansink, author of "Mindless Eating", Professor of Marketing in the Charles H. Dyson School of Applied Economics & Management at Cornell University
14.30 - The Big Debate - “It’s about marketing, no it’s about the social”
15.30 - Refreshments served in the exhibition
16.00 - Question Time with “The Gurus” - “The biggest mistake I ever made...”
19.00 - Conference Networking Party
Tuesday 23 April
08.00 - Exhibition opens - refreshments served
09.00 - Keynote Session - click for details
Sponsored by Stephen Thomas
François Lagarde, Social Marketing Consultant and Adjunct Professor, University of Montreal
The Canadian Social Marketing Experience: From Early Adoption to Sustained Use
Shiraz Latiff, Marketing Consultant Director, CIM Holdings, UK Trustee, The Chartered Institute of Marketing UK
Chairman/ Managing Director, Hummingbird International plc, Sri Lanka
10.30 - Refreshments served in the exhibition
11.00 - A choice of 10 breakout sessions - click for details
Each containing 3 presentations clearly focussing on one topic:
- Environment
- Health
- Transport
- Technology
- Crime
- Safety
- Sustainability
- Social Engagement
- Children & Young People
- Developing World
12.30 - Lunch served in the exhibition
13.30 - Parallel Plenary Sessions
14.30 - The Next Generation speaks - click for details
Four young social marketers give presentations about the challenges and opportunities ahead followed by Q & A
Zimana Ahmed, Student, Bangladesh
Fiona Spotswood, Lecturer in Marketing and Social Marketing at Bristol Business School, University of the West of England
Dr Ross Gordon, Research Fellow, Centre for Health Initiative, University of Wollongong
Melissa Blair, Stephen Thomas, Canada
15.30 - Refreshments served in the exhibition
16.00 - Keynote Session - click for details
Dr. Philip Kotler, Kotler Marketing Group Inc.
The Role of Atmospherics in Social Marketing Planning.
