Keynote Speakers

Pauline Aylesbury

Head of Strategy & Insight, Scottish Government

Nick Temple

Deputy Chief Executive, Social Enterprise UK

David Evans

Founder, The Campaign Company

Ellen O’Donoghue

Head of Strategy and Planning, Public Health England

Pauline Aylesbury

Head of Strategy & Insight, Scottish Government

Pauline joined the Scottish Government Marketing Unit in 2009 and was Head of Greener Marketing for nearly 7 years, delivering social marketing campaigns to help Scotland to reach its Climate Change targets.

In 2016 Pauline established the Strategy and Insight Team. An innovative new function, it provides strategic direction and clear, actionable, insight to develop the most effective Scottish Government communications for audiences, saying and doing the right things, in the right way and at the right time, maximising reach, impact, efficacy and return on investment.

As Head of Strategy & Insight, Pauline has most recently led the development of a new parental audience social marketing strategy and Scottish Government’s first unified comms plan.

Pauline also spent many years working in Scottish advertising agencies with brands such as Baxters, Miller Homes, Heineken and a number of public sector clients including Road Safety Scotland and Historic Scotland. Her passion has always been influencing behaviours for the greater social good and at the Scottish Government she has had the opportunity to work towards helping to improve lives.

She currently sits on the Marketing Society Scotland council and is a mentor to a number of university students and young marketers.

Nick Temple

Deputy Chief Executive, Social Enterprise UK

Before joining SEUK, Nick was working as an independent consultant with organisations including UnLtd, Skills Third Sector, The Guardian, Venture Partnership Foundation, Stepping Out, British Council and the London School of Economics. Nick also co-founded and helped run POPse!, the world’s first pop-up social enterprise think-tank, and is on the board of the SROI Network.

Nick was previously the Director of Policy & Communications at the School for Social Entrepreneurs.

David Evans

Founder, The Campaign Company

Having set up TCC in 2001, David leads their work on effective communication. As former Assistant General Secretary of the Labour Party 1999-2001, he had responsibility for the organisation of the 2001 General Election campaign. He now works across the political spectrum with local authorities, health and third sector bodies.

“I particularly enjoy learning about what drives behaviour and working with clients to implement insight-based policies and practice.”

Ellen O’Donoghue

Head of Strategy and Planning, Public Health England

Ellen O’Donoghue, Head of Strategy and Planning, Public Health England

Ellen is head of Public Health England’s marketing strategy and planning team, which is responsible for the strategy, insight and evaluation of social marketing campaigns including Change4Life, Act FAST and Be Clear on Cancer. She was previously director of The Ladder Consultancy, a strategic communications agency focusing on public policy. Prior to that Ellen was a board director at a social change agency, where she worked with clients including Cancer Research UK, The Stroke Association, the Department of Health and The King’s Fund. Ellen is a trustee of the charity Tiny Tickers, which exists to improve the early detection and care of babies with heart conditions. She was formerly a trustee of the charity Mentor UK and a governor at primary schools in Haringey and Hackney.

Gary Wootten

Founder, Hitch

Dr Christine Domegan

National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center

Gary Wootten

Founder, Hitch

Gary Wootten FCIM, MMRS

Gary is Founder of Hitch, a leading award-winning UK social change agency, and has been contributing to the social marketing agenda as a public health commissioner and marketing consultant for many years.

Gary began his agency career in advertising, working for a portfolio of leading consumer brands. Since becoming a social marketing practitioner, he has worked on and led many programmes, campaigns and projects with the Department for Health, local authorities and national charities on many health and wellbeing social challenges.

He is perhaps best known for his contributions to rolling out and scaling Alcohol Concern’s Dry January campaign, which engaged millions to reflect on and reduce harmful drinking habits. Briefs in recent years have been as diverse as: designing refugee anti stigma national programmes; convincing rail users to travel safely; engaging street drinkers to access support services; and transforming the way parents think about accessing health services.

Gary brings a unique perspective to social marketing practice.

Dr Christine Domegan

National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center

Dr. Christine Domegan, B. Comm, MBS, PhD is Head of Marketing at the National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center Fellow and Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at University of South Florida.

Christine is Research Leader for SIPPs, Social Innovation Participation and Policy unit within the Whitaker Institute, NUI Galway, investigating Systems-thinking Social Marketing for Change and Social Innovation with multi-disciplinary partners in Europe and the USA. Her current funded EU and national research work embraces H2020 Sea Change, EPA/HSE Near Health and IRC Operation Transformation. Recent publications appear in Canadian Medical Association Journal, BMJ open, Marketing Theory and the Journal of Applied Science Research. Christine is European Editor for the Journal of Social Marketing and co-author, with Professor Gerard Hastings, OBE,  of Social Marketing; From Tunes to Symphonies, Second edition, 2014.

Special Session Speakers

Professor Jeff French

CEO Strategic Social Marketing, Kings College London, University of Brighton

Dr Danae Manika

Senior Lecturer (Associate Professor) in Marketing, Queen Mary University of London

David McElroy

Evaluation Manager, The Energy Saving Trust

Nadina Luca

Lecturer in Marketing, University of York

Professor Jeff French

CEO Strategic Social Marketing, Kings College London, University of Brighton

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Dr Danae Manika

Senior Lecturer (Associate Professor) in Marketing, Queen Mary University of London

Dr Danae Manika is a Senior Lecturer (Associate Professor) in Marketing at the School of Business and Management at Queen Mary University of London and the Director of the BSc in Marketing and Management Programme. Before joining Queen Mary University of London in 2013, she worked as a Lecturer in Marketing at Durham University Business School, and prior to that as an Assistant Instructor in Advertising at the University of Texas at Austin, in the USA, where she also received her PhD from. Danae was also a visiting scholar at the Centre of Risk Management, at McCombs Business School at University of Texas at Austin in the summer of 2016. Danae’s research focuses on behaviour change and communications, often using health and environmental social issues. Her research identifies and classifies cognitive and affective factors during information processing that translate knowledge acquisition to behaviour formation/change. Her research is multi-disciplinary and quantitative in nature, and has been published or accepted for publication in Psychology & Marketing, Journal of Business Ethics, Technological Forecasting and Social Change, Information Technology & People, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, Journal of Marketing Management, Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Information Management, Journal of Consumer Marketing, International Journal of Business Science and Applied Management, International Journal of E-Business Research and the Academy of Health Care Management. Danae is also a member of the Catalyst Award Expert Review Panel of the Population Research Committee of Cancer Research UK and a member of the Advisory Board of the international journal Technological Forecasting and Social Change. Danae often collaborates with charities such as Global Action Plan, UK and Texas Comprehensive Cancer Coalition, USA, and in the past has worked/interned for advertising agencies such as DDB New York and Latinworks, Austin, TX, in the USA.

David McElroy

Evaluation Manager, The Energy Saving Trust

David has come to behaviour change and social marketing from the world of marine ecology. His ultimate goal is in using scientific research to create real solutions to environmental problems. He wants to show people that they can sustainably use and conserve our natural and cultural heritage, even in the face of daunting global challenges.

Nadina Luca

Lecturer in Marketing, University of York

Matt Wood

Principle Lecturer, Brighton University

Marsha Smith

Nottingham Trent University

Matt Wood

Principle Lecturer, Brighton University

Matthew is Principal Lecturer in Marketing at the University of Brighton where he is Head of the Marketing Subject Group and Course Leader for the Postgraduate Certificate in Social Marketing. He has an MBA, a Postgraduate Diploma in Law and a first degree in Sociology.

Matthew has extensive commercial market research experience and before academia was an account manager for TNS. He continues to work as a consultant, qualitative researcher and trainer. He is an associate of leading social marketing agencies The Campaign Company and Brilliant Futures.

Matthew was a founder member of the National Social Marketing Centre’s Academic Advisory Group and established Brighton University as the UK academic partner for the World Social Marketing Conference. He has presented papers and keynote speeches at leading marketing conferences and published work in Social Marketing Quarterly and the Journal of Social Marketing.

In 2013 Matthew received The Australian Association of Social Marketing’s inaugural award for the most impactful Journal of Social Marketing publication in the last two years for his paper “Marketing Social Marketing”.

Marsha Smith

Nottingham Trent University

Marsha Smith is the founder of the Super Kitchen social eating movement which supports groups to showcase surplus foods for social good. Through our growing network of members we encourage people to ‘just come and eat with us’; at mealtimes, together, like a family and to make impacts on food waste and social isolation. By using surplus food to power social eating cafes and kitchens, we fulfil the fundamental human need to eat together and share stories, and ensure that no good food is thrown away. Marsha is a passionate advocate for social bonding, attachment, neediness and of course, good food.