Programme

Thursday 14th September

08:00 – 09:00

Registration & Welcome Coffee

09:00 – 10:00

Morning Plenary - click for details

Morning Plenary
9.00 – 9.15: Welcome from Queen Mary University & Conference Committee
9.10 – 9.35: Keynote - Ellen O’Donoghue, Public Health England

Ellen is head of Public Health England’s marketing strategy and planning team, which is responsible for the strategy, insight and evaluation of social marketing campaigns including Change4Life, Act FAST and Be Clear on Cancer. She was previously director of The Ladder Consultancy, a strategic communications agency focusing on public policy. Prior to that Ellen was a board director at a social change agency, where she worked with clients including Cancer Research UK, The Stroke Association, the Department of Health and The King’s Fund. Ellen is a trustee of the charity Tiny Tickers, which exists to improve the early detection and care of babies with heart conditions. She was formerly a trustee of the charity Mentor UK and a governor at primary schools in Haringey and Hackney.

9.35 – 10.00: Keynote - Gary Wootten, Hitch Marketing

Gary is Founder of Hitch, a leading award-winning UK social change agency, and has been contributing to the social marketing agenda as a public health commissioner and marketing consultant for many years.
Gary began his agency career in advertising, working for a portfolio of leading consumer brands. Since becoming a social marketing practitioner, he has worked on and led many programmes, campaigns and projects with the Department for Health, local authorities and national charities on many health and wellbeing social challenges.
He is perhaps best known for his contributions to rolling out and scaling Alcohol Concern’s Dry January campaign, which engaged millions to reflect on and reduce harmful drinking habits. Briefs in recent years have been as diverse as: designing refugee anti stigma national programmes; convincing rail users to travel safely; engaging street drinkers to access support services; and transforming the way parents think about accessing health services.
Gary brings a unique perspective to social marketing practice.

10:00 – 11:00

Breakout Session 1 - click for details

Six 15 minute abstract presentations will be given across two rooms from the pool of accepted submissions along side two 60 minute masterclass sessions for more experienced social marketers.
Lecture Theatre
Masterclass: Social Marketing and Public Policy – Jeff French
Room 217
Paper Presentations x 3
Room 316
Paper Presentations x 3
Room 320
Masterclass: Social Marketing Principles – John Bromley & Rowena Merritt, The NSMC

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11:00 – 11:30

Coffee & Networking

11:30 – 12:30

Breakout Session 2 - click for details

15 minute abstract presentations will be given across three rooms alongside two 30 minute special presentation sessions.
Lecture Theatre
Special Sessions:
Social Marketing, The Influence of Resilience   – Matt Wood, Brighton University

Topic TBC – Danae Manika, Queen Mary University

Room 217
Paper Presentations x 3
Room 316
Paper Presentations x 3
Room 320
Paper Presentations x 3
12:30 – 13:30

Lunch

13:30 – 14:30

Afternoon Plenary - click for details

Afternoon Plenary
13.30:  Welcome
13.35 – 14.00: Keynote – David Evans, The Campaign Company

Having set up TCC in 2001, David leads their work on effective communication. As former Assistant General Secretary of the Labour Party 1999-2001, he had responsibility for the organisation of the 2001 General Election campaign. He now works across the political spectrum with local authorities, health and third sector bodies.
“I particularly enjoy learning about what drives behaviour and working with clients to implement insight-based policies and practice.”

14.00 – 14.25: Keynote - Pauline Aylesbury, Scottish Government

Pauline joined the Scottish Government Marketing Unit in 2009 and was Head of Greener Marketing for nearly 7 years, delivering social marketing campaigns to help Scotland to reach its Climate Change targets.
In 2016 Pauline established the Strategy and Insight Team. An innovative new function, it provides strategic direction and clear, actionable, insight to develop the most effective Scottish Government communications for audiences, saying and doing the right things, in the right way and at the right time, maximising reach, impact, efficacy and return on investment.
As Head of Strategy & Insight, Pauline has most recently led the development of a new parental audience social marketing strategy and Scottish Government’s first unified comms plan.
Pauline also spent many years working in Scottish advertising agencies with brands such as Baxters, Miller Homes, Heineken and a number of public sector clients including Road Safety Scotland and Historic Scotland. Her passion has always been influencing behaviours for the greater social good and at the Scottish Government she has had the opportunity to work towards helping to improve lives.
She currently sits on the Marketing Society Scotland council and is a mentor to a number of university students and young marketers.

14:30 – 15:30

Breakout Session 3 - click for details

15 minute abstract presentations will be given across two rooms alongside 30 minute special presentation sessions.
Lecture Theatre
Special Sessions:
Topic TBC  - Nadina Luca, University of York
Topic TBC – Cathryn Wood, Development Media International
Room 217
Paper Presentations x 3
Room 316
Paper Presentations x 3
Room 320
Paper Presentations x 3
15:30 – 16:00

Coffee & Networking

16:00 – 17:00

Final Plenary - click for details

Afternoon Plenary
16.00:  Welcome
16.05 – 16.30: Keynote – Nick Temple, Social Enterprise UK

Before joining SEUK, Nick was working as an independent consultant with organisations including UnLtd, Skills Third Sector, The Guardian, Venture Partnership Foundation, Stepping Out, British Council and the London School of Economics. Nick also co-founded and helped run POPse!, the world’s first pop-up social enterprise think-tank, and is on the board of the SROI Network.
Nick was previously the Director of Policy & Communications at the School for Social Entrepreneurs.

16.30 – 16.55: Keynote - Dr. Christine Domegan, NUI Galway

Dr. Christine Domegan, B. Comm, MBS, PhD is Head of Marketing at the National University of Ireland, Galway, Visiting Professor, Florida Prevention Research Center Fellow and Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at University of South Florida.
Christine is Research Leader for SIPPs, Social Innovation Participation and Policy unit within the Whitaker Institute, NUI Galway, investigating Systems-thinking Social Marketing for Change and Social Innovation with multi-disciplinary partners in Europe and the USA. Her current funded EU and national research work embraces H2020 Sea Change, EPA/HSE Near Health and IRC Operation Transformation. Recent publications appear in Canadian Medical Association Journal, BMJ open, Marketing Theory and the Journal of Applied Science Research. Christine is European Editor for the Journal of Social Marketing and co-author, with Professor Gerard Hastings, OBE, of Social Marketing; From Tunes to Symphonies, Second edition, 2014.

16.55 – 17.00: Closing remarks and thanks