Organising Committee

Dr Danae Manika

Senior Lecturer (Associate Professor) in Marketing, Queen Mary University of London

Professor Jeff French

CEO Strategic Social Marketing, Kings College London, University of Brighton

Professor Victoria Wells

Sheffield University Business School, UK

Matthew Wood

Principal Lecturer in Marketing, University of Brighton

Dr Danae Manika

Senior Lecturer (Associate Professor) in Marketing, Queen Mary University of London

Dr Danae Manika is a Senior Lecturer (Associate Professor) in Marketing at the School of Business and Management at Queen Mary University of London and the Director of the BSc in Marketing and Management Programme. Before joining Queen Mary University of London in 2013, she worked as a Lecturer in Marketing at Durham University Business School, and prior to that as an Assistant Instructor in Advertising at the University of Texas at Austin, in the USA, where she also received her PhD from. Danae was also a visiting scholar at the Centre of Risk Management, at McCombs Business School at University of Texas at Austin in the summer of 2016. Danae’s research focuses on behaviour change and communications, often using health and environmental social issues. Her research identifies and classifies cognitive and affective factors during information processing that translate knowledge acquisition to behaviour formation/change. Her research is multi-disciplinary and quantitative in nature, and has been published or accepted for publication in Psychology & Marketing, Journal of Business Ethics, Technological Forecasting and Social Change, Information Technology & People, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, Journal of Marketing Management, Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Information Management, Journal of Consumer Marketing, International Journal of Business Science and Applied Management, International Journal of E-Business Research and the Academy of Health Care Management. Danae is also a member of the Catalyst Award Expert Review Panel of the Population Research Committee of Cancer Research UK and a member of the Advisory Board of the international journal Technological Forecasting and Social Change. Danae often collaborates with charities such as Global Action Plan, UK and Texas Comprehensive Cancer Coalition, USA, and in the past has worked/interned for advertising agencies such as DDB New York and Latinworks, Austin, TX, in the USA.

Professor Jeff French

CEO Strategic Social Marketing, Kings College London, University of Brighton

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

Professor Victoria Wells

Sheffield University Business School, UK

Victoria K. Wells is a Professor of Marketing and Consumer Behaviour at Sheffield University Management School.  Her research interests lie in the environmental behaviour of employees, corporate social marketing and CSR. She joined Sheffield University Management School in 2016 after holding the post of Reader in Marketing at Durham University Business School and Research Associate and Lecturer in Marketing and Strategy at Cardiff Business School. Prior to joining Cardiff Business School she worked in Marketing Communications as an Account Executive.  She has published in a wide range of journals including Journal of Business Research, Journal of Marketing Management, Marketing Theory, Journal of Business Ethics, Tourism Management and Psychology & Marketing amongst others.

Matthew Wood

Principal Lecturer in Marketing, University of Brighton

Matthew is Principal Lecturer in Marketing at the University of Brighton where he is Head of the Marketing Subject Group and Course Leader for the Postgraduate Certificate in Social Marketing. He has an MBA, a Postgraduate Diploma in Law and a first degree in Sociology.

Matthew has extensive commercial market research experience and before academia was an account manager for TNS. He continues to work as a consultant, qualitative researcher and trainer. He is an associate of leading social marketing agencies The Campaign Company and Brilliant Futures.

Matthew was a founder member of the National Social Marketing Centre’s Academic Advisory Group and established Brighton University as the UK academic partner for the World Social Marketing Conference. He has presented papers and keynote speeches at leading marketing conferences and published work in Social Marketing Quarterly and the Journal of Social Marketing.

In 2013 Matthew received The Australian Association of Social Marketing’s inaugural award for the most impactful Journal of Social Marketing publication in the last two years for his paper “Marketing Social Marketing”.

John Bromley

Director, The National Social Marketing Centre

John Bromley

Director, The National Social Marketing Centre

John is a founding Director of the National Social Marketing Centre and has over twenty years of experience in developing, implementing and evaluating behaviour change programmes in the UK and internationally. He has considerable experience in capacity building in the government and NGO sectors and was responsible for implementing the first major public health behaviour change programme in the UK. Prior to joining the NSMC, John was Head of Stakeholder Relations at the Department of Health where he was responsible for writing and publishing a range of public-facing reports on the NHS as well as directing a number of documentary films demonstrating the modernisation of the health service in England.

John was recently Deputy Chief of Party for a major USAID project in the Middle East where he was responsible for implementing a major social marketing capacity building programme in Jordan as well as the planning and delivery of over twenty national energy and environmental behaviour change projects in Jordan.