Exhibition

For more than two decades, Ogilvy Public Relations Worldwide (Ogilvy) has been at the forefront of social marketing and health communications, advancing health, safety, and social issues via marketing communications and public education aimed at sparking positive behavior change.

We have assisted our clients to develop initiatives that successfully raise awareness, educate, and prompt action regarding some of today’s largest and most complex issues, ranging from AIDS to environmental protections; heart disease to homeland security; transportation safety to cancer; pandemic flu to reproductive health.

Among our achievements, in the U.S., we supported CDC’s landmark America Responds to AIDS campaign, including the National AIDS Mailing (lauded by PR Week as one of the top 20 campaigns ever). We are helping to raise awareness of women’s heart disease for the National Heart, Lung, and Blood Institute, through the award-winning The Heart Truth campaign and its widely recognized symbol, The Red Dress.

Ogilvy’s social marketing and social change capabilities are increasingly being applied successfully across the globe, for example:

• In Ireland, Ogilvy helped develop national campaigns on topics ranging from breastfeeding and children’s health to smoking cessation, condom use and safe food handling;
• In Australia, we have promoted water conservations techniques as well as other energy savings initiatives;
• In Indonesia, Ogilvy developed an innovative hand-washing campaign targeted to Mothers to help reduce life-threatening diarrhea among children;
• In Africa, Asia and Latin America, we are supporting efforts to lessen taxes and tariffs on malaria prevention products; and
• Across the world, we have helped clients raise the global investment and engagement in addressing cancer and nutrition.

We are passionate about our work and hope to have the opportunity to talk with you in Dublin, if not before!