September 20th, 2011
Call for Papers Submission
Social Marketing Advances in Research and Theory (SMART) Conference
April 26-28th 2012
Vancouver, Canada
Hosted by the Center for Socially Responsible Marketing at the University of Lethbridge
The Center for Socially Responsible Marketing at the University of Lethbridge will be hosting their third “Social Marketing Advances in Research and Theory” (SMART) conference. The conference will provide a forum for presenting and discussing high quality theoretical and empirical social marketing and non-profit research, as well as an opportunity to network with other scholars working in these areas.
The SMART conference will be held April 26th – 28th, 2012 at the Georgian Court Hotel, Vancouver, Canada (www.georgiancourthotelvancouver.com). This venue is located in the downtown area of Vancouver and is a short walk from the lively restaurants of Yaletown, a ferry ride to Granville Island, art galleries in the Gastown district, and a walk along the seawall that will take you to Stanley Park. Vancouver has been recently rated as one of the best places to live in the world.
Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. In addition to social marketing manuscripts, nonprofit and corporate social responsibility manuscripts are also welcome. All manuscripts will be blind peer reviewed.
Submission deadline is December 10th, 2011. Submit all documents electronically to srm@uleth.ca.
Notification of acceptance will be made no later than February 10th 2012. You will receive electronic confirmation of your submission within one week. If you do not receive confirmation please email srm@uleth.ca or send a fax to (403) 329-2038 attn: Tanya Drollinger.
Manuscripts in their final stages should be submitted as competitive papers. Manuscripts representing work that is still in its formative stages should be submitted as working papers. Although abstracts (5 pages) will be considered, a full-length version of the paper is preferred for review. Papers should not exceed 15, double spaced pages, including text, references, figures and tables. The first page of the manuscript should begin with the title only. Author names should not be included in any part of the paper except the title page. Authors will give 20 minute presentations of their work. Special topic sessions will be 1 ½ hours long.
Special topic session proposals should be no more than six pages. Include a description of the intended session format, a summary of the intended session content and a rationale for inclusion of the session at the SMART conference. Special sessions should include at least three papers and authors should all attend conference.
Manuscript submissions should adhere to the following format:
First Page
1. Title of manuscript or special topic session
2. Authors’/participants’ names, affiliations, and positions (author/participant identification does not appear again).
3. Primary contact person with full name, title, address, telephone, fax, and email information.
4. Type of submission (competitive paper, working paper, or special topic session).
5. Please indicate your willingness to serve as a reviewer. Reviewers will receive no more than three papers (probably one or two), and will have at least one month for review.
Second page
1. Title of manuscript or special topic session
2. Up to 150 word abstract
3. Keywords
Third page
Begin body of manuscript or special topic session proposal
The Centre for Socially Responsible Marketing at the University of Lethbridge seeks to create and disseminate research in the areas of social marketing, nonprofit marketing, and social responsibility. For more information see our website at: http://www.uleth.ca/man/research/centres/csrm/
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April 19th, 2011
The UK is facing a number of parallel challenges today as we emerge from economic recession, among them scarce resource for running services, cutbacks in funding for the voluntary and community sector and an aging population with growing needs.
How will we inspire people to organise to meet these challenges? Professor Heinz Wolf has predicted that in the future we will have no health care as we envision it now. He also has predicted that we will need to turn inward, to our own communities to support and be supported. Solutions may involve any number of things, including getting better at prevention, creating skills in the voluntary sector, and fostering stronger social cohesion.
One of our current programmes at the Switchover Help Scheme, the organisation that helps older and disabled people in the UK transition to digital TV, may offer a model on how to motivate people in communities to develop such support structures.
We know that TV is more than just entertainment for a small number of people who are isolated, without networks or disconnected for some reason. We have been told TV is ”my best friend” and a “lifeline”. We have also been told that loss of TV and the resulting perceived isolation could lead to a spiral of negative mental health consequences. For others, it provides needed structure in an unstructured world, and for carers its sometimes a brief break in a stressful day. The loss of TV for these people impacts not just their leisure time, but their well-being.
Using concepts from both social marketing and social movements that are used in the NHS and other parts of the health sector, we have developed a communities programme that focuses on using the ‘power of the people’ to address this problem. We develop volunteer skills, and encourage them to engage with their communities. With very little management or infrastructure, these volunteers have helped some of the most disadvantaged people in the UK reconnect with communities and foster new relationships, whilst at the same time, helping them switch to digital. Feedback from these volunteers it was the most rewarding volunteering they have done.
We know that many people don’t care about switchover, but they do care about people. Using the innate sense of community that exists at the local level is the only way we could have reached this isolated group – but we were surprised and encouraged by the strength of support and help that people provided.
Shera Allen, Head of Customer Strategies, BBC Switchover Help Scheme.
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March 31st, 2011
A social marketing approach to health interventions uses methods and techniques drawn from behavioural change, human psychology and marketing science, including the marketing mix. Social marketing tools on public health improvement programs can help to clarify goals and improve success with limited public health resources. But how can we best design effective public health interventions based on social marketing?
All public health communication initiatives should make use of evidence, both at practice and policy level. It is important to ensure that practitioners, programme managers and policy makers are aware of the latest knowledge about possible benefits, and costs of communication interventions aimed at the prevention and control of communicable diseases.
The European Centre for Disease Prevention and Control (ECDC) is cooperating with a Consortium of leading European researchers and international experts in the multi-disciplinary field of health communication in order to collect EU and EEA/EFTA member states’ experiences in health communication research, practice and control of communicable diseases. The final outcomes will be shared in the form of publications and of an online platform intended to facilitate the dissemination of evidence and best practise in health communication.
During the ECDC Seminar at the 2nd World Non-Profit & Social Marketing Conference in Dublin the importance of research in the context of health communication knowledge and practice will be discussed and senior expert Ülla-Karin Nurm will give an overview of ECDC’s health communication activities. Professor Margaret Barry and Professor Jane Sixsmith from the National University of Ireland (Galway) will present the work of the Consortium – including an e-Survey with a comprehensive mapping of health communication activities in the EU. The Seminar will also feature a talk by professor and researcher Susan Michie introducing a system for designing effective interventions with a communication strategy aimed at changing behaviour and social marketing expert Craig Lefebvre will identify the communication-marketing gap in public health.
ECDC Seminar 6: Developing health communication research and practice: a focus on communicable diseases
Tuesday, 12th April 10:30-12:30, Ballroom 1 (Main Hotel)
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