Organising Committee

Ria Vanderstraeten

Sports Nutrition Consultancy, Belgium

George Perlov

Director, Edelman Brussels

Brigitte Boonen

Expert Skin Cancer prevention, Belgian Cancer Foundation

Dr. David McElroy

Senior Policy Manager, Marine Stewardship Council

Ria Vanderstraeten

Sports Nutrition Consultancy, Belgium

Ria tried already a long time to make social marketing more known and accessible in Belgium. She is very happy finally helping to organise this social marketing conference in Belgium. Areas as non-profit, health and sport are hers’ favourite. She has come to behaviour change and social marketing from the world of promoting nutritious food and physical activity. Her goal is in using research to create SMART solutions for health behaviour problems. Translating scientific knowledge to the daily reality of individuals and projects is her profession. For more information visit www.sportsnutritionconsultancy.be

George Perlov

Director, Edelman Brussels

George joined the Edelman Brussels office in September, 2017.

He most recently led  a boutique marketing and communications consultancy which helped clients improve their impact in addressing a host of social, environmental and health-related issues through strategic planning, research and evaluation. He also served as inaugural adjunct professor of marketing for the new MBA in Sustainability at Bard College (New York City).

He was previously Executive Vice President for Research and Innovation at the Advertising Council, the largest producer of public service communications campaigns in the US. In this position, he was responsible for advising the planning and research process for the Council’s campaigns, monitoring and measuring of donated media, evaluating campaign effectiveness, as well as proprietary research the Council conducted on public service directors and social issues. He also led several international projects and special strategic initiatives.

George is a native New Yorker who is a graduate of Oberlin College (Ohio, USA) and has a Masters of Public Administration degree from the School of International and Public Affairs (SIPA) at Columbia University (New York).

Brigitte Boonen

Expert Skin Cancer prevention, Belgian Cancer Foundation

Brigitte Boonen, Master Political and Social Sciences KU Leuven and postgraduate Marketing Management VLECKO, Brussel, has over 20 years of experience in marketing management, project management and Quality Assurance across the FMCG, B2B, Utilities, Telecom, Health care and Biotech sectors.

As passionate health communication, health care and marketing expert Brigitte has over 10 years international experience having worked in Brazil and Saudi Arabia first as Business consultant (TforG) and later taking on roles as a Q&A Deputy Director,  Director Benelux (Collagen International) and Business unit Manager (Terumo). For the past 8 years she has worked as Expert Skin Cancer Prevention for the Belgian Cancer Foundation, working on a range of national and regional Social Marketing campaigns.

Publications: Advice for category Management and Merchandising in the Pharmacy (KAVA)     
Brazilian market for medical Devices ( Medtech Insights), Save your Skin (Lannoo 2016) (published in Dutch & French,  Red je Vel & Ma peau, Ma Santé).

 

Dr. David McElroy

Senior Policy Manager, Marine Stewardship Council

David has come to behaviour change and social marketing from the world of marine ecology. His ultimate goal is in using scientific research to create real solutions to environmental problems. He wants to show people that they can sustainably use and conserve our natural and cultural heritage, even in the face of daunting global challenges.

L. Suzanne Suggs, PhD, MS, CHES

Associate Professor of Social Marketing, University of Lugano, Switzerland

Drs Julie Huibregtsen

Huibregtsen Sociale Marketing

Dr Nadina Luca

Lecturer in Marketing, University of York

Professor Jeff French

CEO Strategic Social Marketing, Kings College London, University of Brighton

L. Suzanne Suggs, PhD, MS, CHES

Associate Professor of Social Marketing, University of Lugano, Switzerland

L. Suzanne Suggs is Associate Professor of Social Marketing and Head of the BeCHANGE Research Group in the Institute for Public Communication, Faculty of Communication Sciences, at the Università della Svizzera italiana in Lugano Switzerland. She is also Director of the USI Sustainability Incubator (USI-SINC). She received a BBA in Marketing at University of North Texas (USA), a MSc and PhD in Health Studies at Texas Woman’s University (USA), and a Post-doctoral fellowship focused on healthy ageing and clinical decision-making at McMaster University (Canada). Suzanne’s research focuses on social and behavior change and information and communication technologies (ICTs). She examines the determinants of behavior (personal, cultural, policy and environmental), develops and tests the effects of communication strategies, delivered through ICT, on such behaviors. Her work is published in some of the leading health communication, social marketing, e-health and health policy journals. She spoke at the World Economic Forum about smart choices in health communication and will lead a session and policy report on the topic of communicating complexity in health at the upcoming World Innovation Summit for Health in Qatar. She is a Co-Founder and on the Executive Board of the European Social Marketing Association, on the Steering Committee of the Geneva Health Forum (2014), and is on the Editorial Board for the Journal of Health Communication. She teaches graduate level courses in Social Marketing, Focus Group Methods, Research Methods, and Media Skills at USI, Basel, Bern and Zurich.

Drs Julie Huibregtsen

Huibregtsen Sociale Marketing

Dr. Julie Huibregtsen has spent a lot of her professional time making social marketing more known and accessible in the Netherlands. Therefore she was very proud to welcome the second European Social Marketing Conference to her country, the Netherlands, in the city of Rotterdam, where it all started in 2008. As an ESMA Board member and member of the ESMC 2016 committee, Julie has been working hard to make this the third European Social Marketing conference a great success.

As a Social marketing expert for the Netherlands, Julie Huibregtsen has extensive experience in social marketing and project management. She has strong national and international networks and supports Dutch organizations in the application of social marketing. Her mission is to help professionals with their behavioral goals: “…all professionals I advise face the same challenges; get through to their target audience effectively and having to ‘sell’ their products succesfully. As their trainer and coach it always hits me how much professionals impose on themselves. It’s my mission to ease and enlighten their daily work”

Julie Huibregtsen shares her knowledge and experience also in other ways. She acts as a speaker at conferences, networking events and team days. She advices a wide variety of organizations on a diversity of subjects. For more information: visit www.socialemarketing.nl

Dr Nadina Luca

Lecturer in Marketing, University of York

Dr Nadina Luca is a lecturer in marketing at the York Management School. Her research is interdisciplinary drawing upon social marketing, sociology of health and service scholarship.
She has collaborated with the NHS and local authorities on Smokefree and wellbeing programmes and is the administrative officer of the European Social Marketing Association. Current research interests include value co-creation, networks, food wellbeing and consumer vulnerability.

Professor Jeff French

CEO Strategic Social Marketing, Kings College London, University of Brighton

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.